Kellogg has brought to America a campaign that first
launched in Canada and then Australia. The campaign for Special K cereal, “Own It,” calls for women to ditch self-doubt around body image and own what they eat and how they exercise. Learn more
From AZN to WMT, Digital Retail is Producing More Jobs/Pay Source: (Dallas Morning News May 29, 2017)
“We need store associates and managers who can
operate handheld devices, do analysis, ask questions, receive data, and basically run a store within a store,” McMillon said. “Your success depends on forecasting. How do you think about the weather? What’s going on in the community? What other variables do you look
at?” Learn more
Join Colgate-Palmolive, Conair, Sears, Kellogg, Mondelez, Coca-Cola, Hershey, Johnson &Johnson, L’Oreal, Nestle, Dannon, Kimberly-Clark, PepsiCo, Sysco, RB, P&G, Pernod Ricard, Bimbo Bakeries, Goya, Mars, Ahold, Kraft Heinz, Unilever,
Energizer, Edgewell, Constellation Brands, Norseland, French’s, and others to learn and engage around critical in-store, Sales Force Automation, On Shelf Availability Strategies and Pricing Execution success cases, including: Manufacturers and Retailers can follow the links and register here
How does AmazonFresh Pickup work?
Source: (Gazette Review May 26, 2017)
Customers buy online, select pick uptime at the store.
Prime members subscribed to AmazonFresh can go pick up their items in 15 minutes. A license plate reader that let the store know that the customer has arrived to pick up the order. The groceries are then brought to the customer’s car. Learn more
Enrollment for the Next Collaborative Marketing
Certification Class is Open
Candidates include Nestlé, Keurig Green Mountain, KVAT, Topco, Johnson & Johnson, and others. Your next chance to becoming a Certified Collaborative Marketer (CCM) begins December 13-14, 2017 at Saint Joseph’s University in Philadelphia,PA.
Achieving the CCM allows you to think differently, and
gain essential skills sought after by your company, and other successful CPG/Retail executive team leaders. Learn more and enroll today
PepsiCo Reportedly Eyeing the Parent of
Source: Fortune May 29, 2017)
As part of its healthy initiative program, Pepsi announced late last year that it aims to have sales of its “everyday nutrition” products, including grains, dairy and hydration, outpace the rest of its products by 2025. Learn more
Walmart Eyes Its Own Version Of The Dash Button
Source: (Innovative Retail Tech May, 2017)
According to the report, Walmart is exploring options
rather than suggesting that any one sensor type would work best. These tags would all track how often a product is used and where it’s located in a home. In addition, the sensors could help Walmart target product
marketing of other items based on their current purchases and to tailor marketing plans to individual customers. Learn more
Now is the time for retailers and manufacturers to start taking steps towards personalized offers. The competition is already moving forward and they are not
about to reverse course.
Shoppers’ expectations for personalization are only going to increase. Trade promotion
performance is largely not improving. The retailers and manufacturers that will win are those that are bold enough to start the journey in a
meaningful way, are willing to start the soonest, and are most
open to learning rapidly.
Where do you start…
One potentially daunting aspect of moving to personalized offers is merely understanding how to get started. Here we offer various steps, some in order and some
that can be done concurrently, that will help you to move forward and get a first mover advantage in improving your promotions.
1. To the extent possible, take a closer look at your current mass promotion efforts to identify which ones are not working from your perspective with the goal of quantifying the financial impact of these non-performing trade promotions. This includes the banners, categories, brands, tactics, and stores.
2. Identify trading partners that would include like-minded, forward thinking entities who are actively looking to improve overall performance
and ROI of promotional monies. It is important to choose partners wisely.
Retailers should select products and associated manufacturers that will
be most conducive to making personalized offers. Manufacturers should start
prioritizing retailers that are progressive in this area. Factoring in the size of the
financial opportunity is important, but should be a secondary consideration.
3. Create a joint task force with those like-minded business partners to share findings on promotions that are not working, identify the trade funds that are not being spent efficiently/effectively,and brainstorm new uses for these funds. Assuming that personalized offers is one of the options identified, move to
item 4 below. Learn more and
If you have a relevant opportunity, list it in POI Pulse, reach us at email@example.com
Strategic Revenue Management Manager
The Manager of Strategic Revenue Management supports the strategic revenue
management function, which seeks to maximize profitable revenue for the
portfolio while ensuring competitiveness in the market place. Helps
to develop and execute portfolio pricing and promotional strategy across
the portfolio/channels/customers. Establish and develop long-term
relationships with both internal and external customers. Learn more
Digital Analytics Manager, Europe
The Digital Commerce team is responsible for driving and influencing every
online sale of our brands either directly through accounts such as
Amazon, or indirectly with our account teams in Grocery, RTM and On
Trade. Our purpose as an industry leading team is to embed Digital
Commerce into the DNA of the business, delivering accelerated growth by
being relevant to today’s digital shoppers in key moments. Learn more
Next Classes are on December 13 and 14, 2017
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