Promotion Optimization Institute
Optimizing sales, marketing, and merchandising strategies.
The host hotel is Sold Out! If you need a hotel room please contact Susan McHenry at Susan@HRGinc.net for options Trends & Developments Cornell: “Future Target Store – A Hyper Local, Shoppable DC” Source: (Minneapolis Star Tribune March 25, 2017) “In this new era of retail, stores need to be multidimensional showrooms – they …
The host hotel is Sold Out! If you need a room please contact Susan McHenry at Susan@HRGinc.net for options Trends & Developments Policinski on Strategy at Land O’Lakes and Success Source: (Star Tribune March 18, 2017) It’s probably easiest to see in our food business. We’re taking consumer insights and putting them into …
Learn from Bacardi, Mondelēz, Carlsberg, Pladis and More! Trends & Developments PepsiCo Director on Staying Relevant with Change Source: Accenture Blog March, 2017) What are some of the most drastic changes you’ve seen in the market? Retailers have become much more sophisticated. They’re using data to automate many processes. And they’re getting really precise, …
View the world-class near complete agenda here! Trends & Developments Nestlé: Digital Leaders Must Be Restless Source: (Marketing Week, March 1, 2017) Pete Blackshaw, global head of digital and social media at Nestlé, says he sometimes wakes up in “a cold sweat” because he’s “worried” about whether he can keep up in today’s environment. And he …
View the Updated Agenda for the POI Spring Summit April 5-7 2017 Chicago,IL! Trends & Developments Nestle USA Hails Frozen Foods Turnaround Source: (Food BizNews Feb. 24, 2017) The moves have been successful, Jeff Hamilton, President, Nestle Food Division, Nestle USA said. After years of double-digit sales declines, the brand is growing again in …
View the Updated Agenda for the POI Spring Summit April 5-7 2017 Chicago,IL! Trends & Developments PepsiCo’s ‘Considerable Progress’- Portfolio Transformation Source: (FoodBizNews February 16, 2017) “What we refer to as ‘everyday nutrition products’ account for approximately 25% of our portfolio by net revenue. These are products that include positive nutrients like grains, fruits and vegetables or …
Register Now for the POI Spring Summit April 5-7 2017 Chicago,IL! Trends & Developments See What’s New at the POI – More Resources Source: (Poinstitute.com Feb 13, 2017) Access the new Promotion Optimization Institute website for even more resources on Trade Promotion Management, Trade Promotion Optimization, Retail Execution, Advanced Analytics, and Collaborative Marketing at https://poinstitute.com/ Mondelez More …
Register Now for the POI European Summit 9-11, May 2017 Amsterdam! Trends & Developments Shopko Expands Grocery Offerings Source: (YH Business Feb 1, 2017) Shopko has completed a major expansion of its grocery offerings. This includes grocery sections for 127 stores nationwide. The newly expanded section includes more than 1,500 new items, including …
Register Now for the POI European Summit 9-11, May 2017 Amsterdam! Trends & Developments The February POI Certification Class at SJU is Full Source: (POI Certified Collaborative Marketer) Leading Companies investing in their people for growth. This Class includes candidates from Mondelez, K-V-A-T, Nestle, Fernandez Markets, Keurig Green Mountain, Topco, Hormel, Ventura Foods, Constellation …
Register Now for the POI European Summit 9-11, May 2017 Amsterdam! Trends & Developments Diageo – Adapting to ‘Changing Face of Socialising’ Source: (The Drum Jan. 20, 2017) At-home ‘theatre’ and digital technology are two socializing trends that Diageo will be keeping an eye on during 2017 as the drinks giant looks at how …
POI Pulse January 16, 2017 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Register Now for the POI European Summit 9-11, May 2017 Amsterdam! Trends & Developments Cadbury Owner Mondelez Raises Some Prices Source: (Reuters January 12, 2017) Cadbury chocolate owner Mondelez International (MDLZ.O) said it is taking selective price increases across its brands, as …
POI Pulse January 9, 2017 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Last Year’s Spring Summit was Sold Out – Reserve Your Spot Now! Trends & Developments L’Oréal Reveals Innovation – Smart Hairbrush Source: (MarketingWeek January 4, 2017) L’Oréal’s Kérastase brand is focusing on data with its latest innovation, the world’s first smart hairbrush, which …
