Industry News

POI Pulse July 6, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments How the Top 200 U.S. Advertisers Spend Smarter Source: (Ad Age July 5, 2015) “We’re shifting more advertising to digital media, search, social, video and mobile as consumers spend more time there,” P&G Chief Financial Officer Jon Moeller said at …

POI Pulse June 29, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments How Kroger Wins in the Center of Store Source: (Food Bus News June 26, 2015) “We are probably one of the few outlets that continues to grow units in the center of the store, and…it’s important that those categories grow …

POI Pulse June 22, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments A Growing Priority – Growth Strategies Source: (CFO Magazine June 17, 2015) Many of the 565 finance executives surveyed now appear to be heeding the old adage, “You have to spend money to make money.” Asked where they plan to …

POI Pulse June 15, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments CVS to Acquire Target’s Pharmacy Business Source: (Street Insider June 15, 2015) “At Target, we’ve talked a lot about the evolving preferences of our guests and this partnership demonstrates that we’re committed to putting them at the forefront of everything …

POI Pulse June 8, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Six Digital Marketing Traps CMOs Should Avoid Source: Knowledge@Wharton (June 4, 2015) Digital media is evolving rapidly and requires more than traditional marketing. In this opinion piece, Suzie Reider, Google’s managing director for brand solutions, and Gopi Kallayil, Google’s chief …

POI Pulse June 1, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Mondelez Bets Big on Ecommerce – Buy Button Source: (Adweek May 20, 2015) Now, Mondelez plans to convert all its digital media in 25 countries into shoppable ads with “buy now” buttons to drive sales through retailers like Walmart and …

POI Pulse May 26, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & DevelopmentsMondelez Bets Big on Ecommerce – Buy Button Source: (Adweek May 20, 2015) Now, Mondelez plans to convert all its digital media in 25 countries into shoppable ads with “buy now” buttons to drive sales through retailers like Walmart and Amazon. …

POI Pulse May 18, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Why Smartphones Help Brick & Mortar Stores Source: (Washington Post May 14, 2015) The findings offer a clear message to brick-and-mortar retailers: Gadgets aren’t the enemy.  In fact, with a great mobile site or app, your customer’s smartphone could be one your …

POI Pulse May 11, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & DevelopmentsPOI Webinar – TABS Group 8th Annual Vitamin and Sports Nutrition Study May 20 Join the Promotion Optimization Institute, Supermarket News, and TABS Group for an engaging hour that will certainly deliver actionable insights and opportunities as you seek to gain knowledge in …

POI Pulse May 4, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Unified ‘Bullish’ on Analytics for Top-Line Sales Source: (Supermarket News May 3, 2014)Sue Klug said Unified has begun collecting scan data and focusing on analytics for more than 800 of its member stores, “and we’ll use that information to help members drive …

POI Pulse April 27, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments   The Report Every Walmart Supplier Should Read Source: Retailing Today April 23, 2015) Suppliers to Walmart are always looking for ways to align themselves with the retailer and develop strategies that drive sales. Nothing could be more instructive on …

POI Pulse April 22, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments Laying out Priorities at Improving Unilever Source: (Food Bus News April 17, 2015) “It is increasingly delivering the technologies that give us the bigger innovations based on sharper insights, clearer benefits to consumers.” Unilever’s second priority is strengthening its …