Industry News

POI Pulse January 26, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments   Starbucks Strong Holiday Season Across Measures Source: (Food Bus News January 23, 2015) One in seven Americans received a Starbucks gift card over the holidays, according to the company. “For the quarter, we drove nearly 9 million more customer …

POI Pulse January 19, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments   CPG/Retailer Digital Collaboration Will Amplify Sales Source: (DSN January 15, 2015) CPG heads of sales cited several additional potential benefits, including reducing the cost of servicing customers, increasing the chances of consumers trading up and boosting sales through …

POI Pulse January 12, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments In-store Pickup, is Tough to Do Well – Research Source: (Internet Retailer Jan 6, 2015) More than half, 53%, of the more than 3,000 online U.S. adults surveyed say they expect notification in two hours or less that orders …

POI Pulse January 5, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments   Confidence in Cheerios Growth – Relevancy Source: (Food Bus News Dec 31, 2014) Jeff Harmening, EVP and COO, U.S. Retail, General Mills, responded, “As we look at Cheerios what I would tell you is that our base business, …

POI Pulse December 29, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments  Why Disney’s CEO Iger Doesn’t Have a CTO Source: (Fortune December 29, 2014) Already, Disney says, MagicBands have led to increased spending at the park. And the plan is to expand to other locations, including the company’s line of …

POI Pulse December 22, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments What Binge-buying Means for Marketers – Research Source: (Knowledge@Wharton December 17, 2014) Whole sections of the population are consuming digital products and services in a “clumping” pattern that features extended periods of inactivity punctuated by short, intense buying bursts. …

POI Pulse December 15, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments  POI Leads with Global Summit in Geneva Source: (Promotion Optimization Institute 2015) There was nothing like the Promotion Optimization Institute 6 years ago, nor today in North America. Now POI is leading the way for TPM/TPO, Pricing, Retail Execution, …

POI Pulse December 8, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments Whirlpool P&G Monitor Promo Execution – Gigwalk Source: (Retail TouchPoints December 3, 2014) The real win for the stores, according to Provost, is that Gigwalk provides accurate data regarding merchandise sell-through rates for each store location, allowing them to restock …

POI Pulse December 1, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments Meijer Reaches Customers – Digital Promotion Source: (Drug Store News Nov. 26, 2014) “More than 30% of our current sales are digitally enabled, so many of our customers have sent a message that they are shifting from cyberspace to …

POI Pulse November 24, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments   Are You the Average Thanksgiving Consumer? Source: (Huff Post Nov. 18, 2014) First, more and more people will be doing more and more of their shopping online. In fact, our survey showed that 83% of those who will …

POI Pulse November 17, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & DevelopmentsFacebook Cuts Brands’ Reach Once Again Source: (Ad Age, November 14, 2014) Facebook announced Friday afternoon that it would begin curtailing the reach of brands’ unpaid, or organic, posts that the social network’s algorithms consider “overly promotional.” The new change …

November 2-4, 2014 How the Future of Retail is Created Through Your Everyday Improvements Separating the Myths from the Realities of Retailer Manufacturer Collaboration How to Integrate TPM and Predictive Analytics to Achieve Profitable Growth  CCM Collaborative Cultures and Strategies   Creating a Fully Enabled Value Chain   The Seven Deadly Sins of Failed Business …