Industry News

POI Pulse November 10, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments   Walmart’s McMillan Discusses Initiatives – Access Source: (Food Bus. News November 5, 2014)Doug McMillan said “We’ll give customers the choices they want and need by integrating digital and physical retail in ways that please and energize them. There’s …

POI Pulse November 3, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments   Wakefern Posts 4% Gain in Changing Times Source: (Supermarket News Oct. 30, 2014)”Year after year, Wakefern continues to grow and adapt to meet the needs of an ever-changing industry and an increasingly demanding customer,” Joe Sheridan, CEO added. …

POI Pulse October 27, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments  The POI Summit Next Week is Sold Out!  Source: (Promotion Optimization Institute)The theme of next week’s POI Summit is “Continuous Improvement”, which is at the core of optimization.  New attendees, and those returning will experience something unique at POI; …

POI Pulse October 20, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments  Consumables Shopping Shifts to Smaller-Formats Source: (CSPnet.com October 17, 2014)Weaker promotional deals and a growing disinterest among women in the millennial age group are among the reasons for sluggish sales of consumable products, such as fruit juice, carbonated beverages, yogurt …

POI Pulse October 13, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments  PepsiCo’s Three Keys for Growth Source: (FoodBus News Oct 10, 14) First, the company is leveraging its complementary product portfolio by pairing food and beverage brands in promotional activities. Beverage innovation also has led to improved sales, net price utilization …

POI Pulse October 6, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments  Walmart Stops Matching FL Competitors’ BOGO Offers Source: (Tampa Bay Times, October 3, 2014) “Matching BOGO offers at Walmart’s EDLP has been a test that has only been executed in Florida stores,” said Walmart’s Molly Blakeman.”With the introduction of Savings …

POI Pulse September 29, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Dollar Store Traffic Continues to Grow Source: (Food Bus News Sept. 25, 2014) Three-quarters of all shoppers in the dollar store channel convert to purchase on each visit, and the amount they spend is up 3% on average since last …

POI Pulse September 22, 2014  PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Small Victories Add Up for ConAgra and Brands Source: (Food Bus News Sept. 19. 2014) Highlights during the first quarter included market share gains and increased distribution in club, dollar and convenience stores, which are growing faster than traditional grocers, …

POI Pulse September 15, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments How Location Influences How You Shop Online Source: (Washington Post Sept. 12, 2014) In terms of practical applications, we used it [in a research study] with Diapers.com. We also used it with another food start-up – I can’t share the name. …

POI Pulse September 8, 2014  PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Inside Pinnacle’s Playbook – Innovation/Pricing Source: (Food Bus. News Sept. 5, 2014) “It’s about knowing where you have to be price competitive and where you don’t, and innovating to allow yourself to margin up and drive a better profit mix …

POI Pulse August 25, 2014  PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.P-O-I.org  Trends & Developments Walmart to Expand Price First Nationwide Source: (Retailing Today, August 21, 2014) Walmart plans to launch its opening price point private label, Price First, nationwide in late third quarter. The Price First line has focused primarily on consumables, as peanut butter, …

POI Pulse August 18, 2014  PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.P-O-I.org View the Preliminary Agenda Here Trends & Developments 5 Strategies to Wean Shoppers Off Discounts Source: (Ad Age August 12, 2014) Consider this: An Accenture study found that 46% of consumers plan to make more purchases online in the future. Meanwhile, a study …