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Home » Industry News

Industry News

Achieving Success with Collaborative Promotion Optimization Summit April 2012

  The Evolving Relationship Between Pricing And Promotion Strategy   Kimberly-Clark How to Integrate, Interpret, and Share Data Around Mutual KPI’S   Keynote-Stanton-How Global Brands Get Local To Serve Knowledgeable Shoppers   Keynote-Hertel-A Flexible and Analytic Approach to Win-Win Situations with Key Partners   Keynote-Hagemeyer-How Collaborative Promotion Optimization Improves Profitability;   Infusing Custom Analytics With …

Read moreAchieving Success with Collaborative Promotion Optimization Summit April 2012

The “Predictive” Path to Promotion Optimization Summit November 2011

  Collaborative Promotion Optimization-Measures-of-Success   Designing Programs to Meet Mutual Performance Goals Maintaining Focus-TPO Plan Through Implementation – Dale Hagemeyer, Gartner   POI Food Service – Strategies To Wallet Share   POI Summit CMO Study Consumer Products (IBM)   Simplifying Analytic Challenges at Retail   The POI Trade Promotion Optimization Challenge – Intro Using an …

Read moreThe “Predictive” Path to Promotion Optimization Summit November 2011

Charting Your Course to Trade Promotion Optimization Summit March 2011

POI Marketing Strategy – The Rules – Stanton POI Charting your Course – Laying Out a Clear Vision   Gartner POI Guide to Collaboration for Promotional Activities Integrated Business Planning   POI Accenture Charting Your Course to TPO Summit Presentation   POI Delivering Category Level Promotional Insights to Retailers   POI Foodservice Trade Investment 2020 …

Read moreCharting Your Course to Trade Promotion Optimization Summit March 2011
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