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POI Pulse March 28, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Starbucks’ Card Customers Earn Awards Anywhere Source: (Fortune.com March 24, 2016) The prepaid card will be available later this year and usable at any retail locations that accept Visa.  “Now if this card were accepted virtually anywhere, this could become your primary card …

POI Pulse March 21, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments The POI Spring Summit Agenda is World-Class! Source: (Promotion Optimization Institute 3-21) This Spring’s agenda is complete! It is the strongest POI line up to date, and makes the business case for you (as a manufacturer or retailer) to get to Chicago April …

POI Pulse March 14, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments When Big Companies Buy Small Brands Source: (Food Bus. News March 14,16) For General Mills, the partnership with Annie’s has inspired a more entrepreneurial approach to product development, Mr. Young said. “What we’ve really learned is the speed-to-market; when you are truly mission- …

POI Pulse March 7, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments What Tim Cook Can Learn From Starbucks & WFM Source: (Fortune March 6, 2016) For Starbucks, big bets around expansion, global flag planting, investment ahead of everyone else in electronic loyalty cards, new day parts and the core business have delivered beyond anyone’s expectations. …

POI Pulse February 22, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Hain is Winning with Millennials Source: (Food Bus News 2/23) “Millennials account for 32% of Hain’s total sales today, as opposed to accounting for only 25% in the total broader food category,” Mr.  Carroll said. “Millennials account for 31% of Hain shopping visits, …

POI Pulse February 22, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments PepsiCo C.E.O. Breaks Down ‘5 Cs’ at CAGNY Source: (Food Bus News February 19, 2016) The “new 5 Cs” include commercial agenda, cost focus, capital allocation, capabilities and culture.  Ms. Nooyi said much of the company’s commercial agenda involves driving “bigger, more scalable …

POI Pulse February 15, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Mondelez: Institutionalizing Approach to Cost Mgt. Source: The Drum February 4, 2016)   Mondelez’s attempts to foster a more cost-focused culture among its marketers are showing signs of paying off.  The snack maker hired Accenture in 2014 to introduce a severe cost-control budgeting …

POI Pulse February 8, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Mondelez: Institutionalizing Approach to Cost Mgt. Source: The Drum February 4, 2016)   Mondelez’s attempts to foster a more cost-focused culture among its marketers are showing signs of paying off.  The snack maker hired Accenture in 2014 to introduce a severe …

POI Pulse December 7, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   New Products and Priorities from General Mills Source: (Food Bus News December 17, 2015) Product innovation and renovation, plus increased levels of marketing and merchandising are crucial components of the Minneapolis-based company’s strategy to reverse recent declines in the cereal, yogurt and …

POI Pulse December 7, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Understanding the Customer at Brookshire Grocery Source: (Retailing Today December 4, 2015)”We know everything there is to know about our customers,” said John D’Anna, senior VP and CIO of Brookshire According to D’Anna, even consumers who don’t see the promotions still benefit. …

POI Pulse November 30, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com    Trends & Developments Integrating Stores and e-commerce is Key Source: (Fortune November 27, 2015) There’s been a lot of talk about the growing irrelevance of Black Friday as a shopping event. Retail CEOs aren’t buying it. Target, which has equipped hundreds of storesto help ship items …

POI Pulse November 9, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Walmart, Kroger, Target lead Kantar’s 2015 PoweRanking Source: (Supermarket News November 4, 2015) More than half of manufacturer respondents polled for Kantar Retail’s annual PowerRanking report, cited Walmart as the overall best-in-class retailer due to its scale, sustained strength in logistics, and recent …