POI Pulse November 9, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
|Walmart, Kroger, Target lead Kantar’s 2015 PoweRanking
Source: (Supermarket News November 4, 2015)
More than half of manufacturer respondents polled for Kantar Retail’s annual PowerRanking report, cited Walmart as the overall best-in-class retailer due to its scale, sustained strength in logistics, and recent investments in digital and e-commerce capabilities. Learn moreChocolate Candy Market Poised for Dynamic GrowthAvocados, Mobile Beacons, and Under Armour = Consumer Insights
Source: (Ad Age, November 6, 2015)
Food brands often have relatively limited insights into their consumers, with grocery retailers holding detailed transactional data close to the vest. But a growing portion of Avocados From Mexico’s funds, now 30% of its media buy, goes towards digital efforts intended partly to soak up data and insights on consumers who buy or might be convinced to buy avocados. Learn moreEnroll Today and Become Certified as a Collaborative Marketer w/ POI at Saint Joseph’s University
Source: (Next Orientation is December 16-17, 2015)During this 16-week self directed program, expert faculty expose participants to the key management levers that drive organizational success. The program begins by exploring how organizations develop and implement strategy. Then, core functional areas of business are explored – from sales to marketing, to supply chain and finance -teaching candidates a solid understanding of each function and how it contributes to trading partner collaboration success. Learn moreCCM graduates and candidates included sales, marketing and merchandising executives from Starbucks, Ahold USA, Walgreens, Norseland, Inc., Pinnacle Foods, 7-Eleven, ESM Ferolie, Hormel, Delhaize America, Keurig Green Mountain, Wakefern, Campbell Soup, Mondelez, Continental Mills, and others.
View the Final POI Fall agenda, which includes Starbucks, Colgate-Palmolive, Kellogg’s, Coca-Cola, Mars, Kimberly-Clark, PepsiCo, 7-Eleven, Tyson, Grainger, Del Monte, Bic, Schwan’s and more. Make your plans early for POI Spring 2016 in Chicago, registration is open!
Diageo: Drive Growth = Embrace Change + Respect Marketing Fundamentals
Growth for big companies is hard won, with challenges from new disruptive competitors and from doing business in new markets, but to succeed they must adapt to new realities while also remaining true to their brand principles. Learn more
Heineken’s What’s Your Play? Promo in January
The program includes football themed POS materials, digital partnerships, a Twitter-driven sweepstakes, and cross-merchandising opportunities to inspire men of the world to up their game by choosing Heineken brands for their game day celebrations, say company officials.
POI Global Summit is Set for Brussels, Belgium
Walgreens to Integrate Its Loyalty Program With Apple Pay
Drug store chain Walgreens announced this morning its loyalty program will now be available through Apple Pay – making it the first U.S. retailer to integrate their customer rewards platform with Apple’s mobile payments service. To use the service, customers have to first add their Rewards card information to Apple’s Wallet app on iOS 9, then place their finger on Touch ID while holding the phone near the contactless reader at checkout. Learn more
Attendees were treated to a unique experience this past week at POI Dallas, where they gained knowledge, contacts, and strategies to drive profitable growth with their teams, and trading partners. Dale Hagemeyer, Partner, POI delivered the latest research on Trade Promotion Management and Optimization, plus Retail Execution. This leading research was framed in part as:
If you are a manufacturer, and wish to take the survey, (and receive a copy of the final report, please access, and take the survey here. Should you desire to leverage POI services with your team, please review engagement opportunities here.
We were thrilled with the attendance, quality of presenters, and full engagement of our CPG and Retailer attendees. Apparently our enthusiasm is shared by those who immersed themselves in the POI Experience. Here are a few examples:
You can see why we take great pride in the quality and service POI continues to deliver to the industry…Please take a look at what is next on the full POI Summit schedule on our upcoming events page. Save the dates, and advise your cross-functional team members.
View the preliminary agenda for the upcoming POI Global Summit in Brussels, BE 10-11, May, 2016 here
Have an outstanding week!
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Provides highly complex and comprehensive analysis on items related to Dean Foods’ product pricing strategies. Conducts statistical based analyses of price lists, architecture and price strategy, promotions strategy and effectiveness, and/or trade operations within the branded and private label portfolios. Analyzes market trends, product volume, margin and competitive prices, and/or promotional tactics and strategies and provides recommendations to management. Learn more
Schwans Consumer Brands
The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more
POI Spring Summit 2016
Collaborative Marketing Driven by Advanced Analytics Summit April 10-12, 2016. View the preliminary agenda, and register here
POI Global Summit, 10-11 May, 2016 Brussels, BE