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The Promotion Optimization Institute (POI) is specifically focused on how to “switch on growth” with the knowledge that consumer goods (CG) companies can improve how they execute at the retail store level through a combination of best business practices and enabling technology. Although Retail Execution has received varying levels of focus for decades, we know empirically and through the annual POI Survey process, that three primary opportunities still exist because:
- Manufacturers are less satisfied with their execution than they were 2 and 3 years ago as evidenced through survey data.
- On shelf availability has declined in the last 5 years.
- The promotion cycle as a whole shows more losses than wins as spending has increased and ROI has decreased.
The POI Names Pam Brown as Chief Commercial Officer! Source: (Promotion Optimization Institute July, 2016)
How to Make Pricing & Promotion Work Harder If you missed this live webinar, register and access recording here:
Kroger announced key executive changes, including Gil Phipps (newly promoted VP of Branding, Marketing, Our Brands) This and other positions come as Kroger continues its Restock Kroger plan aimed at “strategically repositioning Kroger to accelerate customer-centered efforts in order to create shareholder value.” This includes creating new and relevant customer experiences delivered both digitally and in stores. Learn more