Access the POI 2020 TPx Vendor Panorama Today!
The Promotion Optimization Institute (POI), the leading resource for trade marketing and merchandising executives, released its 2020 POI TPx Vendor Panorama,
“Even in the face of COVID-19 and the consumer products industry paradigm shift that is taking place, Trade Promotion and Revenue Growth Management is more relevant today than ever before,” said Pam Brown, Chief Commercial Officer of the POI. “COVID has dramatically accelerated the move to eCommerce and the majority of CPG companies are struggling with online trade promotion. While much work needs to be done, many POI members and the vendors are rising to the challenge”.
The time is now. POI is a firm believer that with the CPG paradigm shift taking place and COVID-19 implications, the strengths, analytical expertise, and partnerships between retailers and manufacturers need to be fully optimized to seize opportunities, while stemming the negative impact of the industry change. There will always be winners and losers as paradigms shift. What is known is that winners will be the ones who lay new strategy, partner, and think differently. They will be the ones who have the courage to try something different. Reaction is not a strategy. As with any challenge there is opportunity. As leaders, we need to proactively lean into the change required. This document is designed to highlight the technology and related service options that can help to improve promotional outcomes and help your organization drive efficiency. In short, it is a guide to help consumer goods (CG) manufacturers as they seek to acquire, upgrade, or geographically expand their TPx and enterprise planning capabilities. Trade Promotion (or TPx, which is inclusive of trade promotion management, trade promotion optimization, trade promotion effectiveness, and trade promotion analytics) is more relevant today than ever before. As the industry evolves with COVID-19, eCommerce, click & collect, DTC, etc., brick & mortar experiences are still valued by the consumer, and organizations need to have the visibility, robust insights, and ability to balance the portfolio, costs, and entire ecosystem.
Scope of this Analysis
This document builds upon research in the POI Retail Execution Vendor Panorama. The two are companion documents. The Retail Execution Panorama evaluates the in-store component of the promotion cycle, while this TPx Vendor Panorama focuses on enterprise & sales planning capabilities, RGM, as well as trade management efforts that involve the retailer at the HQ level. Both reports are part of ongoing leadership efforts by the Promotion Optimization Institute designed to help its members improve their ability to manage trade promotions through the use of enabling technology, and thus improve the entire value chain, enhance trading partner relationships, and drive profitable growth. In this document we evaluate the TPx market and some of the vendors that enable this key set of capabilities. We will continue to perform the State of the Industry analysis each year to track changes over time.
The POI analyzed 21 vendors across 15 functional areas (including AI, Data, and Advanced Analytics) that are helping retailers and consumer goods executives manage trade promotions effectively. The 2020 POI Trade Promotion best-in-class (by functional area) vendors include: Accenture, Acumen, Blacksmith Applications, Cornerstone Capabilities, Data Ventures, Deloitte, Eversight, Exceedra, Kantar, Periscope by McKinsey, PwC Strategy&, SAP,TABS Analytics, UpClear, Visualfabriq, and Wipro.
Key Strategic Insights from the POI TPx Vendor Panorama are included in the report
Join POI as a member (see detailed values here https://bit.ly/POImembershipValues) to have access to the full report. POI has a fall membership drive and special offer (Over $5K value) Reach out to Joanie Hampton-Malin firstname.lastname@example.org for more information and to register your organization. Individual and team memberships are available.
|Promotion Optimization Institute Releases POI 2020 TPx Vendor Panorama, and Names Best-in-Class Across Capabilities|
“Even in the face of COVID-19 and the consumer products industry paradigm shift that is taking place, Trade Promotion and Revenue Growth Management is more relevant today than ever before,” said Pam Brown, Chief Commercial Officer of the POI. “COVID has dramatically accelerated the move to eCommerce and the majority of CPG companies are struggling with online trade promotion. While much work needs to be done, many POI members and the vendors are rising to the challenge”. Learn more
BJ’s Wholesale Notches 300% Digital GrowthSource: (Grocery Dive August 24, 2020)
In its BOPIS announcement, the company also highlighted the slew of digital services it has added over the past few years, including an improved website, mobile app, digital coupons and same-day grocery delivery. BJ’s is one among many other stores, including At Home, Walmart and Michaels, that have introduced their own contactless delivery or pick-up options. Learn moreJoin usd for this complemenray webinar Digital Transformation at Clif Bar – Focusing on Success and Growth!
|Registration is Open for the POI Global Virtual Summit: Attend Live sessions on September 22, 2020 and/or Access On-Demand anytime!|
|J.M. Smucker Sees Double Digit Sales GrowthSource: (Reuters August 25, 2020)|
Demand for packaged foods and coffee has remained strong, with extended work-from-home policies and the closure of schools as the COVID-19 pandemic prompted people to stick to eating at home rather than dining out. “More consumers are purchasing our brands. They are repeating purchases at a higher rate and they are spending more than before,” Chief Executive Officer Mark Smucker said on an earnings call. Learn more
Amazon, Walmart, and Target: More Powerful than EverSource: (Biz Insider August 23, 2020)
These companies have been focused for years on building out massive e-commerce networks capable of shipping hundreds of thousands of products to consumers quickly, cheaply, and efficiently. Amid all this, many consumers recently received government stimulus funds and some had extra money from canceled vacations, which boosted retail spending overall, according to the chief executives of Walmart and Target. Learn more
Registration is Open for the POI Global Virtual Summit: Attend Live sessions on September 22, 2020 and/or Access On-Demand anytime!
|Join already registered: All POI Members and CPG Companies registered for Chicago and Dallas: Nestle, P&G, Schreiber Foods, General Mills, PepsiCo, Unilever, Kimberly-Clark, Dart Container, McKee Foods, Campbell’s Soup, Colgate, GSK Palmolive, Conagra, Grupo Bimbo, Deloleo, Duracell, Keurig Dr Pepper, Kimberly Clark, Nestle Coffee Partners, Hostess Brands, Hormel, Johnsonville, Mars, Kraft Heinz, Mondelez, Kellogg, Mondelez, Simply Good Foods , Perrigo, Coca-Cola, KIND Snacks, Apex Global, Mattel, Perfetti Van Melle, Mrs. T’s Pierogies, Iris Nova, Hershey, Henkel, JDE, Reynolds Consumer Products, Kao, Barilla, Land O’ Lakes, SC Johnson, Morton Salt, Eagle Foods, Walgreen’s, Dollar General, Interstate Batteries, Rich Products, Talking Rain, Ocean Spray, Riverside Naturals, AAFES, Palermo’s Pizza, Gortons, Clorox, Bel Brands, JM Smucker, Church & Dwight, Hometown Foods, Constellation Brands, J&J, Musco Family Olive, American Tire Distributors, Richardson International, and more. |
Kings Hawaiian, Grupo Bimbo Get Sales BoostSource: (Food Biz News August 25, 2020)
In the 52 weeks ended July 12, dollar sales in the hamburger and hot dog buns category totaled $2.39 billion, up 11.4% from the same period a year ago, according to Information Resources, Inc., a Chicago-based market research firm.New product launches during the early stages of the coronavirus (COVID-19) pandemic were limited, particularly in staple food categories like bread, buns and rolls. Instead, companies focused on baking their most popular products to meet consumer demand. Learn more
CVS Launches New Ad Platform for CPG Brands Source: (Biz Insider August 25, 2020)
Retail media sellers have been able to tap into shopper marketing budgets that traditionally might go to in-store placements like endcaps or store circulars. We estimate that CPG advertisers will increase their digital ad spending by 5.2% this year, about three times the rate of digital ad spending growth overall (1.7%). Learn more
Register Today for this complementary webinar:Digital Transformation: A Conversation with Clif Bar
|Hormel Foods (HRL) Beats Q3 Revenue EstimatesSource: (Yahoo Finance August 25, 2020)|
Hormel, which belongs to the Zacks Food – Meat Products industry, posted revenues of $2.38 billion for the quarter ended July 2020, surpassing the Zacks Consensus Estimate by 3.86%. This compares to year-ago revenues of $2.29 billion. The company has topped consensus revenue estimates three times over the last four quarters. Learn more
Amazon Has Finally Met Its MatchSource: (Forbes August 24, 2020)Walmart+ is a total game-changer. Walmart will sell over $75 billion-worth of goods through Walmart.com this year. In fact, it’s overtaken eBay to become America’s second-largest online seller. The thing is, roughly 90% of sales still happen in-store. Walmart+ is going to transform Walmart into a true online behemoth. Learn more
Walmart Teaming up with Microsoft on TikTok BidSource: (CNBC August 27, 2020) Walmart is pursuing the acquisition at a time when it’s trying to better compete with Amazon. It plans to launch a membership program, called Walmart+, soon. The subscription-based service is the retailer’s answer to Amazon Prime, which includes original TV shows and movies. Learn more
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