We at POI wish you all a Merry Christmas, Happy Hanukkah, and our best wishes for every success (work, family, health) in 2020! See you in Chicago, Berlin, Toronto, and Dallas!!
2019 marked an impressive milestone for POI – our 11th anniversary. It is truly incredible to look back at the progress we have made as an Association and as an industry over the past years. This year, POI has grown to encompass a global network of more than 16,800 industry professionals, with our membership taking on, and achieving more today than in the prior years.
These changes, due in part to technological advancements, increased formats and competition, plus changing consumers have affected distribution channels, trading partner relationships, and, in many instances, helped spur targeted growth.
While we are proud of recent progress, we have not lost focus on the future. In fact, we have just graduated more of our next generation leaders (from Wawa, Constellation Brands, Atkins Nutritionals, McKee Foods, Campbell, and others) earlier this month at the POICertification in Collaborative Marketing at Saint Joseph’s University. We are more eager about 2020 and beyond, than ever before.
As you are well aware, our industry continues to face strong headwinds – talent acquisition, market pressures, shifting consumer preferences, evolving customer preferences, and an uncertain political landscape in the U.S. and Europe.
Acknowledging this reality, the POI is passionately working to build an even more engaged and impactful organization that can continue to effectively advocate, educate and communicate, and advise on necessary trends, and needed advancement for Sales, Marketing, and Merchandising Executives.
2019 Accomplishments included The inaugural POI Canadian Growth Summit, where over 200 FMCG and Retailer Attendees engaged around Canadian Retail best practices, and how to leverage AI, RGM, TPx, D2C, and Advanced Analytics to serve that shared shopper. The POI Spring 2019 Summit in Chicago was sold out, with more Manufacturers taking on new projects than ever before. We launched the successful POI Transformational Leadership Council, where senior executives took on our industry’s greatest, (and previously unsolvable) challenges, and began identifying solutions. The POI European Summit in May, in Rotterdam aboard The SS Rotterdam was a tremendous success with our growing community to navigate better with TPx, Retail Execution, AI, Omni Channel, and Advanced Analytics for ROI. The POI Webinar Series reached over 7500 unique professionals across the globe. The 3rd Annual POI Northeast Regional Summit was a success, with engaged professionals lauding the focus, takeaways, and new ways to collaborate across teams and trading partners. This included a deep dive on Advanced Trade Marketing Practices and the Substantial ROI for improved capabilities. At POI Dallas, we experienced increased engagement in our executive RGM Share Group. We have room for 3 more senior level RGM Professionals. The renewed POI TPx and Retail Execution Survey and Report, used by POI Members to benchmark their efforts, and identify areas for improvement was utilized by more executives then in any year prior to identify gaps, opportunities, and strategic priorities.
2019 was also the year of POI Lightning Talk Sessions reaching all our event attendees! These are five-minute talks presented sequentially without interruption. The point of each lightning talk is not to give a detailed talk but rather to present briefly the latest and most interesting technological advancement. They cover the vendors capabilities, start with the good stuff and end making a point. These efforts are especially important now as trading partners work to implement and harmonize new global systems, adjust to an evolving retail landscape, and set the stage to address challenges from Online Retailers that could directly and fundamentally impact our industry.
In 2019 Pam Brown, Chief Commercial Officer took on the advancement, and renewed relevance of the POI TPx and Retail Execution Vendor Panoramas’, where Consumer Goods companies now, more than ever, rely on these documents when considering technological advancements with their TPM, TPO, RGM, eCommerce, AI, and Retail Execution capabilities. This was integral to our success in creating CPG Manufacturer Share Groups in Europe, Canada, and the US.
The POI’s recent efforts on each of these topics, and more (including reports, and presentations, may be found, and are described in detail on the POI Website here. The upcoming Holidays’ present a great opportunity to catch up, and read through the wealth of POI Resources to prepare for a successful 2020! Reach us with your thoughts, and needs.
As our year, and 11th anniversary comes to a close, I want to thank each of you for your support and dedication to making POI the leading voice of the global CPG and Retail industry focused on the distribution and promotion of Consumer Goods (TPM, TPO, RGM, AI, CX, Retail Execution, Omni Channel and Collaborative Marketing).
With your continued engagement and input, I am confident we can work together to build an even stronger, more connected POI Community that will advance the interests of our industry now and for years to come.
We sincerely invite you to share your thoughts, and needs with us by dropping us a note at firstname.lastname@example.org, or email@example.com
Michael, Pam, and the entire POI Team
Reach us with any needs, questions, or requests to further engage with POI at:
Reach us with any needs, questions, or requests to further engage with POI at:
Have a sensational week!
Please take 15 minutes to complete the confidential survey, which is broken down into two distinct yet related business processes: Trade Promotion Management (TPx– which includes trade promotion management and trade promotion optimization) and Retail Execution.
Registration is open: April 1-3 for the POI Spring Annual Summit – Fusing Digital and Trade Strategies to Drive Mutual Growth. Downtown Marriott, Chicago, ILÂ View more here
Michael Kantor, CEO and Founder, Pam Brown, Chief Commercial Officer
Have a sensational week!
Reach us with any needs, questions, or requests
to further engage with POI at:
PepsiCo VP : A Purpose-Driven Future
Source: (Mktg Dive December 9, 2019)
Tim Warner, PepsiCo’s VP of insights and analytics in Europe, Sub-Saharan Africa and global digitization, said, “One of the things we’re trying to do is build an insights platform that allows us to network data. “The more we test and learn, the smarter we get.” The company expects its e-commerce efforts to be worth nearly $2 billion in 2019, a strategy built on a growing first-party database. Learn more
The 2019 Spring Summit was sold out! Reserve your spot now with 400+ CPG/Retail Peers, April 1-3, 2020 in Chicago!
Already registered: Schreiber Foods, Hostess Brands, Sargento, PepsiCo, Interstate Batteries, Rich Products, Talking Rain, Ocean Spray, Riverside Naturals, AAFES, Johnsonville, Palermo’s Pizza, Gortons, Clorox, Bel Brands, JM Smucker, Kimberly Clark, Walgreens, Campbell’s Soup, Church & Dwight, Hormel, Mondelez, Pfizer, Dole Foods, Colgate Palmolive, Hometown Foods, Nestle, P&G, Constellation Brands, Ferraro, J&J, Unilever, Mars, Kraft Heinz, Musco Family Olive, Kellogg, Tillamook, American Tire Distributors, and more. Register here
POI Members, Reach firstname.lastname@example.org for your complimentary passes now!
POI Revenue Management Share Group for Manufacturers – Sharing Information & Best Practices
Next meeting at the POI Chicago Summit. Facilitated by the Promotion Optimization Institute and CMS Consulting (Ken Sullivan). Provides members with a forum to discuss and share best practices, industry trends, emerging challenges and capabilities, as well as other relevant topics of interest to senior executives. Topics Include: Revenue management analytics, EDLP vs High/Low, Channel strategy, Pack strategy, Product mix, Promotion Optimization, Sourcing and procurement, Value incentive curves, Execution and sell-in considerations, Strategic and tactical roadmaps, Cross-functional collaboration, Team structure and roles and more!
Coty’s Digital EVP on DTC relationships, Digital and Amazon
Source: (The Drum December 10, 2019)
Coty’s sales representatives use the data insights that stem from the recently introduced ‘unified business intelligence approach’ which begins at global level down to the sales team working in individual markets and helping inform the approach of marketers also. Learn more
Albert Heijn Begins Testing of Digital Store
Source: (FoodBev News December 10, 2019)
AiFi uses a combination of AI, edge computing and scalable sensor fusion technology to operate the autonomous stores. With its NanoStore in Schiphol, customers can scan their debit cards at the door to open it automatically, then pick the products they want and leave the store. The Dutch retailer will continue to test its digital store for two months, with the intention of developing its technology and customer experience offering. Learn more
General Mills, Post Holdings, Kellogg’s Bring Innovation to Market
Source: (Baking Biz December 11, 2019)
Jonathon J. Nudi, General Mills’ group president of North America Retail, told participants during a July 9 Investor Day conference call. “We led the category in innovation, brought strong consumer news and marketing to our brands and improved our in-store execution over the course of the year,” “We believe there is room for more growth in the category driven not only by our efforts but also by changing consumer demographics”.
P & G Taps Technology to Increase Reach
Source: (Ad Age December 9, 2019)
P&G Chief Brand Officer Marc Pritchard said, “Data and application of analytics and technology are allowing us to increase reach, even with the same spending,” he says. “It probably disrupts the definition of the world’s largest advertiser. It’s not about spending. It’s about reach.” Learn more
Ahold Delhaize Invests $480M in US Supply Chain Integration
Source: (Grocery Dive December 11, 2019)
Not only will a self-distribution model allow the group to hold onto more margin, but it will also give the company free rein to implement technologies to make its supply chain faster and more responsive. The release calls out an integrated transportation management system and end-to-end forecasting and replenishment technology. Learn more
POI 2019 Solutions Landscape Read Full Report Here
Caribou Coffee Boosts ROI with Revamped Loyalty Program
Source: (Mobile Mktr December 11, 2019)
Caribou’s revamped loyalty program benefited from a data-driven approach aimed at reaching customers on their mobile devices and letting them track rewards points earned with repeat visits. By testing offers before a wider rollout, Caribou was able to accurately forecast the effects of promotional activities. Learn more
Walmart: A Decade of E-Commerce Change & Growth
Source: (Biz Insider December 10, 2019)
Major changes at Walmart over the past decade include a leadership shuffle, plenty of digital acquisitions, and a new focus on e-commerce and delivery. Walmart has been able to boost its e-commerce capabilities in response to the rise of competitors like Amazon, all the while growing bigger and bigger. Learn more
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