We at POI wish you all a Merry Christmas, Happy Hanukkah, and our best wishes for every success (work, family, health) in 2019! See you in Chicago, Rotterdam, New Jersey, Toronto, and Dallas!!
This year marked an impressive milestone for POI – our 10th anniversary. It is truly incredible to look back at the progress we have made as an Association and as an industry over the past years. This year, POI has grown to encompass a global network of more than 7,600 industry professionals, with our membership taking on, and achieving more today than in the prior years.
These changes, due in part to technological advancements, increased formats and competition, and changing consumers have affected distribution channels, trading partner relationships, and, in many instances, helped spur targeted growth.
While we are proud of recent progress, we have not lost focus on the future. In fact, we have just graduated more of our next generation leaders (from Nestle, Constellation Brands, InnovAsian, KDP, Mondelez, Tillamook, J&J, Campbell, and others) earlier this month at the POI Certification in Collaborative Marketing at Saint Joseph’s University, and we are more eager about 2019 and beyond, than ever before.
As you are well aware, our industry continues to face strong headwinds – talent acquisition, market pressures, shifting consumer preferences, constant cost cutting, and an uncertain political landscape in the U.S. and Europe.
Acknowledging this reality, the POI is working to build an even more engaged and impactful organization that can continue to effectively advocate, educate and communicate necessary trends, and needed advancement for Sales, Marketing, and Merchandising Executives.
2018 Accomplishments included The renewed POI TPx and Retail Execution Survey and Report, used by POI Members to benchmark their efforts, and identify areas for improvement. The POI Spring 2018 Summit in Chicago was sold out, with more Manufacturers taking on new projects than ever before. The POI European Summit in May, in Budapest was a tremendous success with our growing community in the face of extreme adversity. The POI Webinar Series reached over 5000 unique professionals across the globe. The 3rd Annual POI Retail Execution and RGM Summit (in 2019 will be the POI Northeast Regional Summit) was a success, with engaged professionals lauding the focus, takeaways, and new ways to collaborate across teams and trading partners. This included a deep dive on On Shelf Availability and the Substantial ROI for improved capabilities. At POI Dallas, we introduced our executive RGM Share Group. We have room for 6 more senior level RGM Professionals.
2018 was also the year of POI Lightning Talk Sessions! These are five-minute talks presented sequentially without interruption. The point of each lightning talk is not to give a detailed talk but rather to present briefly the latest and most interesting technological advancement. They cover the vendors capabilities, start with the good stuff and end making a point. These efforts are especially important now as trading partners work to implement and harmonize new global systems, adjust to an evolving retail landscape, and set the stage to address challenges from Online Retailers that could directly and fundamentally impact our industry.
2018 was also the year where Pam Brown, Chief Commercial Officer took on the advancement, and renewed relevance of the POI TPx and Retail Execution Vendor Panoramas’, where Consumer Goods companies now, more than ever, rely on these documents when considering technological advancements with their TPM, TPO, RGM, eCommerce, AI, and Retail Execution capabilities.
The POI’s recent efforts on each of these topics, and more (including reports, and presentations, may be found, and are described in detail on the POI Website here. The upcoming Holidays’ present a great opportunity to catch up, and read through the wealth of POI Resources to prepare for a successful 2017! Reach us with your thoughts, and needs.
As our year, and 10th anniversary comes to a close, I want to thank each of you for your support and dedication to making POI the leading voice of the global CPG and Retail industry focused on the distribution and promotion of Consumer Goods (TPM, TPO, RGM, Retail Execution, and Collaborative Marketing).
With your continued guidance, I am confident we can work together to build an even stronger, more connected POI Community that will advance the interests of our industry now and for years to come.
We sincerely invite you to share your thoughts, and needs with us by dropping us a note at firstname.lastname@example.org, or email@example.com
Michael, Pam, and the entire POI Team
Reach us with any needs, questions, or requests to further engage with POI at:
Reach us with any needs, questions, or requests to further engage with POI at:
Advance with these POI Summits!
Chicago, IL & Rotterdam, NL
View the Preliminary Agendas – Register Here
POI Members: Contact firstname.lastname@example.org Today
for Your Complimentary Pass
How Far Can Dynamic Pricing Go in 2019 – Might It Stumble?
Source: (Pyments December 20, 2018)
“A leading beauty manufacturer found itself caught up in this intense price competition, losing valuable margin day by day – until it altered its promotions strategy, leading to an 87 percent bump in sales,” the (Profitero) report said. Learn more
Coty to Roll Out Virtual Reality Fragrance Experience
Source: (MediaPost December 20, 2018)
Consumers put on a virtual-reality headset and then pick up one of seven textured stones, each representing a different experience. Using 3D visuals, sound, fragrance and texture, the experience then uses mixed-reality to create “an additional layer of magic and other worldliness that the fragrance category is known for.”
New Sessions, Advance Your Trade, Category, and RGM Related to Amazon and Other eCommerce Retailers
The 2018 Spring Summit was sold out. View Updated Agenda & Reserve your spot now with over 327 CPG/Retail Peers, Chicago, April 3-5, 2019
Attendees already registered include: Ocean Spray, Tilamook, American Tire Distributors, Hain, Keurig Dr. Pepper, Dole Foods, General Mills, BJ’s Wholesale Kimberly Clark, PepsiCo, Hometown Foods, Red Bull, Nestle, P&G, Constellation Brands, Ferraro, J&J, Unilever, Mars, Kraft Heinz, Musco Family Olive, Kellogg, Abbott Nutrition, Bayer, Palermo Villa, Casey’s General Store, RX BAR, Ajinomoto Windsor, Land O’ Lakes, Church & Dwight, Spectrum Brands, Tyson Foods, Kellogg, Campbell’s, Herr’s, Eagle Foods, Mondelez, Ateeco/Mrs. T’s Pierogies, Pinnacle Foods, ConAgra, Walgreens, Blue Buffalo, Ainsworth Pet Nutrition, Colgate-Palmolive, Bimbo Bakeries, JM Smucker, Coca-Cola, Wells Dairy,Furlani’s Food and many others. Register here
POI Members should request their complimentary passes now! Reach email@example.com
Data-Driven Best Practices for Product Launch Marketers
Source: (Food Dive December 18, 2018)
To improve results, new product marketers need to find the shoppers most likely to buy and repeat, and then closely track the sales performance of new products in stores to continuously fine-tune their targets, optimize messaging and offers, understand regional differences and adjust their marketing plans… Marketers need to be more precise in the audiences they target based not only on who they are, but also where their new item is stocked and when it hits the shelf. Learn more
If you missed this live POI webinar, the recording is available on demand
More Webinars available here
Weetabix Campaign Taps into Personalization
Source: (Mktg Week December 18, 2018)
Francesca Davies, marketing director at Weetabix explains: “This [campaign] is allowing us to collaborate much more with our strategic retail partners. We want to really lead the charge and collaborate with retailers more than we ever had before.Learn more
How To Drive Brand Value with Consumer of the Future
Source: (MediaPost December 17, 2018)
With so many levers to pull and so many different market and consumer demands to satisfy, the challenge for brands is to make sure they can meet consumers on their terms on the channels they want to use. Getting that right will be the key to building a modern and thriving consumer goods brand for the prosumers of the future. Learn more
Atkins Reaches Lifestyle Oriented Consumers
Source: (Food Biz December 19, 2018)
Scott Parker, chief marketing officer for Denver-based Atkins, said “…we continue to build momentum in expanding our target audience to lifestyle-oriented consumers that are focused on reducing their sugar intake and making smarter eating choices. Driven by this strategy, we achieved increased point-of-sale performance, strong retail sales growth and broadened consumer appeal.” Learn more
The presentations from the
recently concluded POI Fall
Annual Summit in Dallas, TX
Presentations from the Recently Concluded POI Retail Execution Summit are available to POI Members
Rob May, Director, Edgewell – “The 2018 POI Fall Annual Summit was the best summit yet. Great content, high energy, collaborative and educational. I will be sending others to future POI Summits so they can benefit as much as I have. Good combination of research/ theoretical and experience/practical.”
Presentations from the Recently Concluded POI Fall Annual Summit in Dallas, TX are available to POI Members here.
Walmart E-Commerce USA President and CEO on Future of Delivery
Source: (CNBC December 18, 2018)
Marc Lore, the president and CEO of Walmart’s U.S. e-commerce business, told Jim Cramer in an exclusive interview on Tuesday that “delivery right into the fridge” could be in the cards as Walmart expands its delivery services… Lore said 4,700 of the big-box retailer’s stores, which the company is leveraging as “hybrid warehouses” to compete with Amazon’s rapid delivery services, are within 10 miles of 90 percent of the U.S. population. Learn more
Kroger’s Driverless Delivery Pilot Enters Next Phase
Source (GroceryDive December 18, 2018)
Automation technology promises to make online order fulfillment more efficient, lowering fees that are currently prohibitive for many grocery shoppers. Combined with its Ocado partnership and the continued expansion of store pickup and delivery, Kroger is positioning itself to compete with Walmart, Amazon and Target for e-commerce grocery dollars. Learn more
POI 2018 TPx Panorama Released – Announces Best in Class!
Source: (POI Pam Brown 2018)
“Consumer buying behavior and the market landscape have dramatically changed in the last few years, which is further fueling a necessary but profound paradigm shift in the CPG ecosystem that calls for manufacturers and retailers to understand not only the consumer but pricing, trade deals, and digital marketing offers in today’s retail marketplace,” said Pam Brown, Chief Commercial Officer of the POI. Learn more, and access the report here
Amazon Grocery Shopping Fell in 2018: Survey
Source: (Yahoo News December 20, 2018)
Source: (Yahoo News December 20, 2018)
One reason for the decline: Amazon is still in the early stages of selling Whole Foods products and integrating in-store promotions with Prime offerings, according to UBS.The report highlights “a healthy Prime ecosystem in the U.S. with high penetration, steady growth of adoption from new subscribers and stable to growing usage trends from existing subscribers.”But grocery is tailing behind. An October report from grocery advisory firm Brick Meets Click found that the average grocery order for customers buying from Amazon is $45 – much lower than what customers spend online at big supermarkets ($116) or even other online platforms like Fresh Direct and Peapod ($143). Learn more
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