Several of our Manufacturer and Retailer Members have asked us about how to better activate the great learnings’ experienced at the POI Summits with our teams. Beyond the pre-conference symposia, RGM Share Group, Lightning Talk Sessions, and POI Leadership Connect Council, POI Deep Dive Workshops on day 2 of the Summit will provide CPG and Retailer Teams the tangible information needed to return to the office with the strongest ROI for time spent.
POI Concurrent Deep Dive ROI Centered Workshops (listed here) activate your next steps to growth!
A. Best Practice Workshop to Optimize ROI on Your Data & Analytics Investment
Poor and incomplete data leads to rework, inaccurate analyses and bad strategic decisions. Good Data is foundational to Return on Analytics. So is employing the right analytical technique. As a result, decisions are made using faulty inputs and assumptions, which can significantly erode Share, Profits and Brand Equity. Many organizations are moving to optimize enterprise-wide performance, leveraging tools and processes built on AI. It is critical that companies have the right quality and quantity of data assets as they move into these technologies, along with the right advanced analytics acumen to turn Data into Profit. Learn from experts how cleansing and staging data is critical and hands-on approaches to leverage to data cleansing and management to drive increased profitability. Workshop attendees will also participate in discussing analytics best practices in CPG and Retail that move beyond Trade Management.
Poor and incomplete data leads to rework, inaccurate analyses and bad strategic decisions. Good Data is foundational to Return on Analytics. So is employing the right analytical technique. As a result, decisions are made using faulty inputs and assumptions, which can significantly erode Share, Profits and Brand Equity. Many organizations are moving to optimize enterprise-wide performance, leveraging tools and processes built on AI. It is critical that companies have the right quality and quantity of data assets as they move into these technologies, along with the right advanced analytics acumen to turn Data into Profit. Learn from experts how cleansing and staging data is critical and hands-on approaches to leverage to data cleansing and management to drive increased profitability. Workshop attendees will also participate in discussing analytics best practices in CPG and Retail that move beyond Trade Management.
Workshop Leaders:
Armin Kakas, Director of Advanced Analytics, American Tire Distributors
Mike Milanowski, Sr. Manager, RGM Data Science and Enterprise Systems, J.M. Smucker Company
Armin Kakas, Director of Advanced Analytics, American Tire Distributors
Mike Milanowski, Sr. Manager, RGM Data Science and Enterprise Systems, J.M. Smucker Company
B. Best Practices Workshop on Retail Execution and Monitoring Across Channels
On average, lost sales due to OOS cost manufacturers $23M for every $1B in sales.Participants will learn how manufacturers take an increasing role, and stake with perfect store measures, including on-shelf availability, and how to best bring in disciplines across supply chain, marketing, IT, sales, RGM, finance and analytics. Better retail execution leads to greater customer experience, and trading partner profitability
On average, lost sales due to OOS cost manufacturers $23M for every $1B in sales.Participants will learn how manufacturers take an increasing role, and stake with perfect store measures, including on-shelf availability, and how to best bring in disciplines across supply chain, marketing, IT, sales, RGM, finance and analytics. Better retail execution leads to greater customer experience, and trading partner profitability
C. Advancing eCommerce and Digital Commerce with Amazon and Other Omni channel Retailers
Workshop participants will learn and engage how to better serve consumers who demand a seamless, personalized experience no matter if they’re shopping online or in a physical store. Participants will better understand how you, and your organization integrate the online, offline, and supply chain data necessary to succeed in the retail anywhere era.
D. Best Practices with Building a Business Case for Tools and Services to Advance Holistic Promotion Planning & Revenue Management
Straightforward lessons to identifying, calculating and communicating the value of large-scale IT projects (e.g. TPM, TPO, Analytics, AI, Supply Chain, ERP, Joint Business Planning, etc.). Workshop participants charged with building business cases will learn from the teachings carefully laid out here. This includes how to compile a compelling business case, from discovery, to identifying/ calculating costs and benefits, to presentation. based on lessons learned, details, including the challenges faced from creating business cases across projects and companies throughout her career.
Straightforward lessons to identifying, calculating and communicating the value of large-scale IT projects (e.g. TPM, TPO, Analytics, AI, Supply Chain, ERP, Joint Business Planning, etc.). Workshop participants charged with building business cases will learn from the teachings carefully laid out here. This includes how to compile a compelling business case, from discovery, to identifying/ calculating costs and benefits, to presentation. based on lessons learned, details, including the challenges faced from creating business cases across projects and companies throughout her career.
Workshop Leader: Pam Brown, Chief Commercial Officer, Promotion Optimization Institute, LLC
Reach Joanie at Jhampto@p-o-i.org to reserve your workshop seats.
Industry News
P&G Teams with eCommerce Platform Loop
Source: (Mktg Dive January 24, 2019)
But beyond the eco-friendly angle, the partnership helps to highlight P&G’s growing focus on developing a richer, more diverse e-commerce playbook… increasingly P&G is experimenting with products specifically designed around online shopping, including through a slew of new offerings the marketer showcased at CES earlier this month or a Tide Eco-Box it rolled out last year.
Frito-Lay’s New Data -Driven Super Bowl Snack Index
Source: (Food Dive January 23, 2019)
This information could also be useful to other CPG companies that are looking for snacking preference data by region as they expand into new territories or alter their product mixes on supermarket shelves.. Learn more
View Updated Agenda with NEW DEEP DIVE WORKSHOPS and Reserve your spot now with over 327 CPG/Retailer Peers, Chicago, April 3-5, 2019
New Sessions & Workshops on RGM, Retail Execution, Data & Analytics! Advance Your Trade, Category, and RGM Related to Amazon and Other eCommerce and Omnichannel Retailers.
The 2018 Spring Summit was sold out!
Attendees already registered include: Nestle, L’Oreal, Phillip Morris International, Cargill, Ocean Spray, Campari, Tilamook, American Tire Distributors, Hain Celestial, Keurig Dr. Pepper, The Scott’s Miracle-Gro Company, Dole Foods, General Mills, BJ’s Wholesale Kimberly Clark, PepsiCo, Hometown Foods, Red Bull, Nestle, P&G, Constellation Brands, Ferraro, J&J, Unilever, Mars, Kraft Heinz, Musco Family Olive, Kellogg, Abbott Nutrition, Bayer, Palermo Villa, Casey’s General Store, RX BAR, Ajinomoto Windsor, Land O’ Lakes, Church & Dwight, Spectrum Brands, Tyson Foods, Kellogg, Campbell’s, Herr’s, Eagle Foods, Mondelez, Ateeco/Mrs. T’s Pierogies, Pinnacle Foods, ConAgra, Walgreens, Blue Buffalo, Ainsworth Pet Nutrition, Colgate-Palmolive, Bimbo Bakeries, JM Smucker, Coca-Cola, Wells Dairy, Furlani’s Food, Massimo Zanetti Beverages USA, Barilla, Morton Salt, Mill Fleet Farm, MillerCoors, Smithfield Foods, Johnsonville, Ecos Brands, SC Johnson, InnovAsian Cuisine and many others. Register here
POI Members should request their complimentary passes now! Reach jhampto@p-o-i.org
Hershey Helps Retailers Grow Snack Sales Online
Source: (Retail Touch Points January 23, 2019)
Doug Straton, Chief Digital Commerce Officer at Hershey, reveals: Why snacks need to make the jump to become planned e-Commerce purchases; How to present “thumb-stopping” packaging that grabs shoppers’ attention on mobile devices; Ways retailers can adapt brick-and-mortar strategies to online retailing; Best practices for reaching shoppers when they’re most likely to make an impulse purchase. Learn more
Jägermeister on Growing eCommerce
Source: (Mktg Week January 23, 2019)
The brand launched its online shop in 2017 and it is becoming an increasingly important part of the business. Sales have doubled year on year and the brand has used it as a test bed for product innovation and to reach different consumers. Tim Hawley, innovation controller at Jägermeister,said: “Probably the most important factor is that at Jägermeister we have permission to fail. If you’re not failing, you’re probably not trying hard enough or doing anything very innovative….” Learn more
Join Revenue Management Share Group for Manufacturers – Sharing Information & Best Practices; Facilitated by the Promotion Optimization Institute and CMS Consulting (Ken Sullivan). Provides members with a forum to discuss and share best practices, industry trends, emerging challenges and capabilities, as well as other relevant topics of interest to senior executives.
Topics Include: Revenue management analytics, EDLP vs High/Low, Channel strategy, Pack strategy, Product mix, Promotion Optimization, Sourcing and procurement, Value incentive curves, Execution and sell-in considerations, Strategic and tactical roadmaps, Cross-functional collaboration, Team structure and roles and more! Next meeting: April 2019 More Information and Join Here
250+ Will Achieve Growth at POI European Summit
Delegates already registered include:
P&G, JAB, Unilever, Fererro, Jumbo, Perfetti Van Melle, SCJ, MolsonCoors, Lactalis, Dr. Oetker, Orangina, L’Oreal, JAB, SCJ, Danone, JDE, Pladis, Beiersdorf, Arla Foods, Finlandia Cheese, Kellogg, Perfetti Van Melle, PepsiCo, Diageo, Ferarra, Delta Cafes, Heineken, Essity, Mars, Unilever, Coca-Cola, Dr. Oetker, Fererro, Mondelez, J&J, FrieslandCampina, SCA, AB Inbev, Wells Enterprises, Pernod Ricard, Lavazza, Kimberly Clark, Red Bull, Henkel, LEGO, General Mills, Hovis, SAB Miller, Lactalis, Carlsberg, Campari, and many more.
Gillette Ad: Biggest Impact with Women
Source: (Adweek January 23, 2019)
Over the years, the target demographic has discussed Gillette’s brand optimistically, with 66 percent of the conversation leaning positive. However, the broader online conversation about the topic of shaving in general is actually dominated by young women. Gillette may be missing an opportunity. The shaving conversation online is 62 percent female, and 75 percent are under the age of 35.Learn more
Mondelez’ Oreo Engages with AR, Digital Campaign
Source: (MobileMktr January 22, 2019)
Oreo’s development of a Snapchat campaign could help it to reach younger audiences who are more likely to favor the image-messaging app over traditional TV advertisements or social media rivals like Facebook and Twitter. Fun mobile activations like Oreo’s digital stickers and AR lenses could help to draw users to the social app and keep them on the platform. Learn more
The presentations from the recently concluded POI Fall
Annual Summit in Dallas, TX are available to POI Members here
Rob May, Director, Edgewell – “The 2018 POI Fall Annual Summit was the best summit yet. Great content, high energy, collaborative and educational. I will be sending others to future POI Summits so they can benefit as much as I have. Good combination of research/ theoretical and experience/practical.”
Source: (DigiDay January 23, 2019)
Being able to see how effective Amazon is at attracting new customers may help the e-commerce giant to broaden brands’ perceptions of its ad platform, especially at a time when traditional brand advertisers like Procter & Gamble are looking to search and social advertising as brand-building tools. Learn more
Unstoppable, Shoppable Social Commerce
Source: (Forbes January 24, 2019)
These pioneers, along with an expected barrage of other newbies, will evolve, morph and/or devolve. But in the process, I believe we will see a whole new subset of social sellers, fueled by technology, personalization, product customization, and make-tailing. The next chapter in retailing’s ongoing evolution. Learn more
POI 2018 TPx Panorama Released – Announces Best in Class!
Source: (POI Pam Brown 2018)
“Consumer buying behavior and the market landscape have dramatically changed in the last few years, which is further fueling a necessary but profound paradigm shift in the CPG ecosystem that calls for manufacturers and retailers to understand not only the consumer but pricing, trade deals, and digital marketing offers in today’s retail marketplace,” said Pam Brown, Chief Commercial Officer of the POI. Learn more, and access the report here
Kraft Heinz’s Devour Taps Social Media
Source: (Mktg Dive January 23, 2019)
Devour is tapping into the “food porn” trend that’s popular with younger consumers, who enjoy snapping photos of their meals and posting them on social media. The hashtag #foodporn has been used more than 185 million times on Instagram photos showing elaborate meals, and 69% of millennials report taking a photo or video of their food before eating, research by Maru/Matchbox revealed. social media. Learn more
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