Introducing the POI Transformational Leadership Council (TLC): This group of Sr. Executives has an industry-leading mindset. To be influential leaders and transform our organizations, we will collaborate with other strategic thinkers across the CPG industry. When strategic partners connect, break throughs happen.
Emily Wasserman, manager, global digital innovation of the global beauty company, Coty Inc is excited to see campaigns that include experimentation and smart implementation of new technologies to drive success. ‘Emerging technologies have become an integral part of the marketing industry, impacting business models, services, as well as brand messaging,” she explained. Learn more
The use of big data to drive business decisions will continue to grow this year and become the foundation for both strategic and tactical decision making. The ability to tailor marketing and media to one-to-one messaging will become common practice. Data is providing greater business insight, allowing businesses to become more agile, efficient and effective. Learn more