POI Pulse, July 18 2016

The Secret of Managing Marketing Teams Across Borders Source: (Marketing Week July 15, 2016)

The scale of the Diageo-owned Baileys business, which spans more than 50 global markets, means it is not always feasible to have marketers based locally in each country, explains Baileys’ Europe marketing director Anna MacDonald. The global brand team, which is based in Dublin, runs brand strategy, creative development and brand governance. Learn more

Why Consumers Delete a Retailer’s Mobile App
Source: (emarketer July 14, 2016)

In fact, 92% of iPhone owners said that they had deleted a retailer’s mobile app was because it crashed or froze. Slowness was also a bigger turnoff than the simple fact of not using the app. Separate research from comScore looked at the number of mobile retail apps that smartphone owners currently have on their device, and found 37% of respondents said they had between at least six retail apps on their smartphone as of April 2016, up 4% from October 2015. Learn more

POI Gaining Competitive Advantage with Exceptional Retail Execution Summit September 26-27, Saint Louis, Mo.

Join your peers, and invite your sales force enablement, merchandising, pricing execution, retail marketing, and Distributor colleagues to join POI in Saint Louis, MO. at the Retail Execution Summit on September 26-27.  Leaders joining us include:

Edgewell, Mondelez, 7-Eleven, Energizer, Mars, Cargill, Starbucks, Kellogg, ABInbev, Coca-Cola, Deoleo, Kimberly-Clark, RB, P&G, Biscotti Bros. Schnucks Grocery, PepsiCo, and more. View the preliminary agenda here, and register today

The POI 2016 Retail Execution Vendor Panorama – Report

Source: (Promotion Optimization Institute)

POI today released its POI 2016 Retail Execution Vendor Panorama, a detailed analysis of the Retail Execution market and the technology vendors that support it. The POI also identified eleven best in class vendors across eleven functional areas that are helping Retailer and CPG executives improve their in store execution. Learn more and access our webinar from July 13

Join us in Saint Louis to Improve your retail execution capabilities. POI designed the Retail Execution Summit to help consumer goods companies and their distribution partners execute at the individual store level because if the product is not available, merchandised correctly, and promoted effectively, the consumer will likely purchase from a competitor.

In a POI 2015 TPx and Retail Execution Survey of 75 consumer goods companies of varying sizes, one third of those surveyed said they did not execute at the store level well. Only 20 percent responded that they were executing at the store level well.

Leading companies doing business around the globe are beginning to understand the benefits of exceptional Retail Execution, and the components of successful collaboration.

At the POI Retail Execution Summit, these leaders come together around the critical HQ Strategy, field force execution, and merchandising collaborative skills to create and optimize: on shelf availability; pricing and promotional execution, digital, and in-store execution that drives brand/category/store sales and profits. If you are charged with sales force enablement, pricing execution, brand marketing, category management, merchandising, IT, sales leadership, promotions, or shopper marketing this specialized event is for you. You will network around the most current practices, research, proven strategies and actionable advice.

Global retail Execution sessions include:
New and Innovative Ways to Extend Sales Reach While Minimizing Cost-to-serve.
Learn how Cargill was able to put simple, yet effective tools in the hands of stores (of all sizes, including “mom and pop” via van sales) to effectively manage the ordering process. This resulted in improved inventory, reduced stock outs, and optimized their revenues.
Presented by: Rodolfo Leiton, Commercial Lead, Cargill