The POI Canadian Summit in Toronto this week is sold out!
Dear POI Canadian Summit Attendees,
It is our sincere pleasure to welcome you to the inaugural Promotion Optimization Institute (POI) Canadian Growth Summit in Toronto, ON, where you’ll find endless opportunities to advance your RGM, Promotion, Advanced Analytics, and Retail Execution capabilities. This summit’s theme recognizes and addresses escalating consumer expectations, increasing transparency, Canadian markets, and near real-time data and communications, making this the most exciting and challenging time to be shaping brands, banners, and collaborating for profitable growth. At POI we believe it’s our mission to serve our members with the best research, processes, and develop talent that will keep you out ahead of global challenges, giving members a competitive advantage in the marketplace.
The POI Education Advisory Board considers education and advocacy the top priorities for our organization, and we have constructed this program with learning and continuous improvement at the core. We are leading by example, and express our gratitude to all POI Faculty, Constituents, Sponsors, and Delegates who share their time and talent to speak, engage with questions, or conduct sessions with excellence and service in mind. It is our desire and hope that you take away solutions from this summit that help you better strategize, plan, execute, and analyze across your enterprise to profit with your trading partners, while delighting consumers.
POI continues to lead the way, providing superior education and a solid training ground for advancing collaborative promotion optimization. It remains my great honor and privilege to work with Dr. John L. Stanton at Saint Joseph’s University, and the POI Education Advisory Board. The Certified Collaborative Marketer CCM™ is designed for continuing education, including mastery of the collaborative skills necessary to succeed with trading partners. Graduates and candidates are represented throughout retail and consumer goods companies globally.
POI continues to be a resource, and destination for your Trade Promotion, RGM, Pricing, Advanced Analytics, and Collaborative Marketing journey. You’ll recognize how this is demonstrated by the growing POI global community, plus the majority of you who are new to the POI Summit experience.
Please make the time to personally engage with all attendees, and sponsors throughout the summit, while creating at least 7-11 new relationships. I appreciate each of you for your support, continued learning, and choosing to continuously improve at POI.
Let’s enjoy Toronto! Lets Go Raptors!!
Michael Kantor, Pam Brown
and the entire POI Team
and the entire POI Team
General Mills’ CEO Talks Innovation, Retail Change and Ecommerce
Source: (Media Post June 4, 2019)
Jeff Harmening, CEO said “We also have our own unique data capabilities…tens of millions of consumers in the household database so we can educate our retail customers on what’s going on more broadly across channel. As our retailer customers increase their level of sophistication about data and analytics, I think it presents an opportunity for CPG companies who are equally driven by data and analytics. Learn more
This Week in Canada – The POI Canadian Summit in Toronto
with 200+ CPG and Retail Peers is Sold Out!
Pernod Ricard’s Trendy Marketing Tactics
Source: (Mktg Dive June 4, 2019)
Pernod Ricard has been trying to diversify the ways it reaches new audiences and claimed it experienced 2.5 times higher engagement with its Reddit video campaigns. Last year, Pernod Ricard also “dramatically increased” its ad spending on Amazon in the U.K. to grow a stronger e-commerce foothold, along with experimenting with providing cocktail recipes via an Amazon Alexa voice skill.
L’Oréal Bringing its AI Technology to Amazon
Source: (Venture Beat June 5, 2019)
Apps that let you digitally try on makeup aren’t anything new, but L’Oréal hopes to bring them to a wider audience by integrating ModiFace, its AI-powered augmented reality (AR) platform, with Amazon’s ever-growing product catalog. Learn more
Pepsi and Snapchat Partner to Reach Millennials
Source: (Exchange4Media June 4, 2019)
The Interactive (AR) Lens takes the form of an innovative augmented reality experience. The Lens marks an important collaboration between both youth-oriented brands and reiterates Pepsi’s celebration of the word that defines today’s millennials’ – SWAG. Learn more
GSK Launches Digital Accelerator Program
Source: (The Drum June 4, 2019)
Filippo Lanzi, region head of GSK Consumer Healthcare Asia Pacific, said: “Digital is changing the healthcare industry, not only because of eCommerce but in terms of the whole consumer journey, from the first interaction with a brand which could potentially meet their needs down to the final purchase and endorsement”. Learn more
If you miss this live webinar, access recording here:
More webinars available to POI members here
Keurig Dr Pepper’s ‘Drink Well. Do Good.’ Platform
Source: (Bev Industry June 4, 2019)
KDP Chairman and CEO Bob Gamgort commented: “As we formed Keurig Dr Pepper 11 months ago, we recognized the unique opportunity to assess our combined footprint, address the urgent issue of plastic waste in the environment and, ultimately, create a positive impact on the people and places we touch. The result is our new vision for corporate responsibility, backed up by specific goals that will set the pace for our transformation.” Learn more
Walmart’s ‘Unparalleled’ Edge against Amazon
Source: (Yahoo Finance June 4, 2019)
Walmart’s massive brick-and-mortar presence that spans nearly 5,000 stores across the U.S. The big box retailer’s footprint has been critical to the expansion of its growing online grocery pickup and delivery, and increasingly crucial for its web-based fulfillment of customer orders. Learn more