This week we are proudly hosting Advancing CG Executives at Saint Joseph’s University for the
POI Certified Collaborative Marketer (CCM)™curriculum, and certification.
Leading companies including Nestle, Keurig Green Mountain, J&J, Anjimoto Windsor Foods, Constellation Brands, and others. Are here to advance skills. Your next chance to becoming aCertified Collaborative Marketer (CCM) is December 13-14 , at Saint Joseph’s University in Philadelphia, PA. Achieving the CCM allows you to think differently, and gain essential skillssought after by your company, and other successful CPG/Retail executive team leaders.
The Promotion Optimization Institute (POI), in partnership with Dr. John L. Stanton at St. Joseph’s University in Philadelphia, offers an educational program leading to a certificate as a Certified Collaborative Marketer (CCM)™. The Certified Collaborative Marketer – CCM™, Executive Certification Program is specifically designed to develop the skills of current and future leaders in food and consumer packaged goods – CPG industries. To succeed in business, individuals must be able to see beyond their own functional area and understand how the organization operates as a whole.
During this 16-week self-directed program, expert faculty expose participants to the key management levers that drive organizational success. The program begins by exploring how organizations develop and implement strategy. Then, core functional areas of business are explored – from sales to marketing, to merchandising, pricing, supply chain and finance -teaching candidates a solid understanding of each function and how it contributes to trading partner collaboration success.
CCM training will teach you the techniques, tools and approach for analyzing and building effective TPM-TPO marketing, promotions, eCommerce, Advanced Analytics, sales and merchandising strategies to propel your organization and your career forward. Throughout the 16 week program, you will discover exceptional opportunities for broadening your perspective, collaborating with a group of retailer and manufacturer peers and analyzing the TPM and TPO activities in your company. Ultimately, you will attain lasting satisfaction from creating the improved strategies, and approach for analyzing and building cost effective marketing, promotions, sales and merchandising, you’ll implement them into your job and for your company.
Who Should Attend
The CCM certificate is right for anyone looking to further pursue their Trading Partner Collaborative business knowledge and skills on a convenient, flexible schedule (90% online). Learn more and enroll today. Also, inquire about our two remaining scholarships for the next session by writing mkantor@p-o-i.org.
Industry News
Unilever’s Keith Weed: ‘Reinvent’ or Risk Redundancy Source: (Marketing Week June 7, 2018)
Unilever’s CMCO has warned providers that they “haven’t moved fast enough” and need a new business model if they are to survive in the digital economy. Weed believes one of the key ways to maintain brand identity is through mass personalization Learn more
POI Webinar Series – Setting the Right TPM Foundation:
Case Study with California Olive Ranch
Source: POI (Webinar Series, Thursday, June 14, 2018)
This session will:
– Review Current Industry challenges in core TPM capabilities
– Understand the California Olive Ranch business situation prior to the TPM Foundation implementation
– Review the benefits post go-live
– Discuss the lessons learned, and success achieved
View Details, and register complimentary today
1 Year Post AZN/Whole Foods’ Competition Evolves Source: (WSJ June 10, 2108)
Food retailers, manufacturers and other suppliers have begun to make fundamental changes to their selling strategies, driven partly by stronger sales and delivery from Whole Foods stores since the acquisition. Learn more
Mercedes-Benz Pricing & Subscription Pilot Source (Bloomberg June 5, 2018)
The app-based service initially available to drivers in Nashville and Philadelphia has three pricing tiers ranging from $1,095 to $2,995 a month. Subscribers will get access to 30 different models, from C-Class sedans to GLE sport utility vehicles, and can swap cars as often as they like, depending on what tier they choose. Learn more
The 3rd Annual POI Retail Execution Summit in NY/NJ September 26/28 – View the Preliminary agenda!Registration is Open!
Join Kellogg’s, J&J, Kimberly Clark, Giant Eagle, Pinnacle Foods, Starbucks, Hormel, Del Monte, Mondelez, PepsiCo, Church & Dwight, Colgate-Palmolive, Conair, Kellogg, Coca-Cola, Constellation Brands, Ajinomoto Windsor, Bellisio, Rich Products, Sprout Foods, Food Lion, Nature’s Bounty and more Manufacturers and Retailers can follow the links and register here
7 Ways Walmart is Innovating with Tech Source: (Food Dive June 8, 2018)
Walmart has stepped up its innovation game in the past two years since the acquisition of Jet.com and the addition of its founder Marc Lore to the executive team. In short order, the company made a number of e-commerce buys and has been working on new technology to help fuel growth. Learn more
Don’t miss the next POI Summit!
Presentations from the Recently Concluded POI European Summit are available to POI Members at: https://poinstitute.com/events/past-events/
Costco Executives Talk E-Commerce Source: (Motley Fool June 5, 2018)
Costco’s CFO Richard Galant said that approximately half the customers that order items for in-store pickup “will come in and shop as well before they pick up the item.” This shows the success Costco is enjoying by using the omni-channel approach. Learn more
General Mills’ CEO: ‘Perfection is Not the Goal’ Source: (Food Biz News June 4, 2018)
“Whether that’s how we do strategic revenue management or the fact we brought in somebody from e-commerce from the outside,” Harmening, General Mills’s CEO explained. “We added a new category like Blue Buffalo. We’ve sold businesses like Green Giant, like our restaurant businesses.” Learn more
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