POI Pulse June 16 2014 POI
June 16, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
View the Preliminary Agenda Here
Trends & Developments
Starbucks Successful Payments App
While most of the world was getting ready for Halloween celebrations in late October 2013, Starbuck announced that now 11% of sales volume comes through its own mobile wallet . This is just a staggering amount of transactions for a single retailer…Learn more
Amazon Smartphone, to Tether to Consumers
The retailer is expected to introduce a smartphone on Wednesday at an event in Seattle, a long-rumored project that aims to close any remaining gap between the impulse to buy and the completed act. Learn more
You’ll Achieve More at the POI Summit in Dallas!
Your next opportunity to learn, network, and advance at the POI Fall Summit is November 2-4 in Dallas, TX. The agenda will once again be advanced (view the preliminary agenda here), and make your plans now to attend, as the POI April 2014 Summit was sold out!
Teams Taking advantage of early registration include:
Brands are Keeping Score in a Digital World
There is not yet one silver bullet answer on how to measure digital brand advertising. But as the world of brand advertising is increasingly expanding to digital platforms including Google, we are beginning to see how the measurement mindset is changing.
One thing we’ve seen is that some brands are shifting models of what they measure in response to evolving digital ad formats. Learn more
Imagining a More Modern Grocery Store
Industry experts at this week’s FMI Connect are trying to prepare for what they see as the retail experience of the future. It could include everything from super personalized shopping experiences to stores that transform based on the time of day.
Frank Jimenez, senior director of insights driven performance and retail evolution at Hershey notes, have proven to be “an operational solution and a merchandising challenge.” Learn more
Coca-Cola Gets Personal…Promotions
Fans who have the Coca-Cola Freestyle app on their mobile phone can scan a QR code on the dispenser’s home screen, follow the prompts and send a friend a coupon for a free 20-ounce Coke. Learn more
POI TPO Challenge: Make Each Dollar Count
Five different solutions providers were given historical sales data from actual retailers and CPG companies, which they used to predict and optimize promotional outcomes.
The five were given wide latitude in interpreting the data, determining its relevance and deciding what kinds of promotions were indicated. Learn more
Candidates Gain Collaboration Skills w/ POI at SJU
If you plan to contribute more effectively, lead a customer team, or retail marketing team, you need to know all sides of the desk, and the CCM educational curriculum is the proven experience to ensure you’re skills are current. Enroll today!
Trading partners are coming to POI at SJU to learn the skills necessary, and be certified to collaborate effectively… The next orientation begins December 3-4. Learn more, and enroll today!
In last week’s issue of POI Pulse, I mentioned a conversation/experience I had with Fred who is 81, and owns a small grocery nearby. I made mention to the concept of Reliance vs. Loyalty when is comes to the relationship between shoppers/consumers and Retailers. Last week at FMI, I engaged several manufacturers and retailers around an advanced concept of Reliance that can be scaled to larger stores, chains, and multiple formats. Technology will enable the relationship, yet having shoppers rely on your stores requires leveraging every aspect of the trading partner relationship, and threading that through the stores, your people, and each community served. Ultimately your customers rely on you for their knowledge of their unique needs, your products, and consistency in communications, pricing, and your commitment to service excellence. Mariano’s knows their customers, works with vendors on product knowledge, and communicates that experience to their customers. Eataly in NYC and Chicago play where they play best, and their customers rely on them for their unique assortments, and Sean Baker, CEO at Cabela’s described going beyond a loyalty program as; “You need to focus around the customer experience. Anybody can offer points or rewards — that’s easy. What is going to differentiate you and give your customer a reason to increase their brand affinity with you? The only way to do that is to build common experiences and values.
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Have an outstanding week!
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Keurig Green Mountain
Trade Marketing Manager – Away From Home Channel
The Trade Marketing Manager for the Away From Home Channel (Foodservice, Office Coffee Service, Hospitality, and Convenience Stores) serves as the conduit between Trade Marketing and Field Sales in providing guidance and training on effective management of trade spend within budgets and ensuring compliance in the Trade Promotion Management (TPM) system. The Trade Marketing Associate regularly collaborates with Finance on the trade spend accrual and Sales Planning to develop guidelines for effective promotional programs and helps to develop and deliver the messages to the sales team.
UTZ Quality Foods
Manager of Strategic Pricing and Promotional Effectiveness
We are currently recruiting for a Manager of Strategic Pricing & Promotional Effectiveness. The primary purpose of this position is to be responsible for strategic pricing, promotional effectiveness, and profitability at UTZ and its brands through pricing actions and promotional optimization. Learn more
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