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POI Pulse June 5, 2017
 

The Boon of Bottled Water
Source: (Grocery HQ June 1)
So, companies like Nestle Waters, and Coca-Cola are offering as many products as possible to consumers. “Retailers are relishing these trends” says Tony Hipwell VP Nestle Waters.  There is a lot  more opportunity to make money off of the bottled water category with all of these choices now.  Learn more

 

Amazon Store Links Data to Discovery
Source: (Forbes June 1, 2017)

Amazon is primarily linking data to discovery via the ratings collected on its website. All books on display (except some bestsellers and new books) carry ratings above four so customers “know these are great books.” The ratings are showcased in special displays throughout the store. Learn more

 

Join Church & Dwight, Cambell’s, Colgate-Palmolive, Conair, Sears, Kellogg, Mondelez, Coca-Cola, Hershey, Johnson &Johnson, L’Oreal, Nestle, Dannon, Kimberly-Clark, PepsiCo, Sysco, RB, P&G, Pernod Ricard, Bimbo Bakeries, Goya, Mars, Ahold, Kraft Heinz, Unilever, Energizer, Edgewell, Constellation Brands, Norseland, French’s, and others to learn and engage around critical in-store, Sales Force Automation, On Shelf Availability Strategies and Pricing Execution success cases, including: Manufacturers and Retailers can follow the links and register here
 

 

Weetabix Invests for More Relevant with Consumers
Source: (International Supermarket News June 1, 2017)
Armed with a £10m investment from its new US parent company Post Holdings, Weetabix is hoping a mixture of TV advertising and shopper marketing will help the cereal brand stay top of mind with consumers. Learn more

 

Enrollment for the Next Collaborative Marketing Certification Class is Open  
Candidates include Nestlé, Keurig Green Mountain, KVAT, Topco, Johnson & Johnson, and others.  Your next chance to becoming a Certified Collaborative Marketer (CCM) begins December 13-14, 2017 at Saint Joseph’s University in Philadelphia, PA.  . Learn more and enroll today 
 

 

Corby Wine & Spirits Advances with TPM & IBP for Future Changes
Corby Wine & Spirits has selected Exceedra’s Integrated Business Planning Solution, including Trade Promotion Management & Trade Promotion Optimization (TPM/O), to help optimize their business and sales & operations planning processes.  Stephane Cote, Vice President of Sales at Corby, commented;  “Exceedra will help Corby transform our business and prepare for the future changes in the Canadian marketplace.”  Learn more

 

What’s Ahead for Sweets and Snacks?
Source: Food BizNews May 31, 2017)

As snacks increasingly replace meals in consumers’ diets and daily routines, products that cross category lines are entering the marketplace. Another opportunity for growth in candy and snacks lies in the larger industry trend of clean and simple formulations. Learn more

View the New POI Website and library of resources here:  www.POInstitute.com
 

 

2017 Consumer Packaged Goods Trends

 

Source: (Strategy and Business May 2017)

 

But in both the U.S. and the U.K., this uncomplicated consumer market has fragmented into two camps: survivalists and selectionists. Survivalists are cutting back and looking for value, limiting themselves to value retailers such as Aldi, Lidl, and Costco as well as online outlets offering lower prices and greater convenience. By contrast, selectionists can afford to be choosy and “select” for products they perceive as being of much higher quality. CPG companies offering premium-price items have made inroads with this group through namesake stores that reflect the qualities of their products. Learn more

 
 POI Perspective
Realizing Benefits from Trade Improvement:

ACH Food’s Transformation Trade Planning Journey
Hosted by Promotion Optimization Institute
ACH Food has gone through a transformational program to reinvent business planning and trade management which included the implementation of an integrated business planning solution.
This business transformation has touched all areas of people, process and technology. Within the first year of going live, ACH has realized benefits in many areas including:
–  Strengthened customer relationships
–  Reduced planning lead time and manual effort through integrated systems
–  Improved visibility into the trade P&L for all functional areas.
 
In this session, you will learn details about:
–  ACH Food’s transformational journey
–  Benefits and roadblocks along the path
–  How to get your company prepared for success
 
Presenters include: Joann Newman
Senior Manager – Sales Information & Analytics
ACH Food
Joann has an extensive career within the CPG industry with cross functional experience in sales, analytics, and IT roles. As Senior Manager of Sales Information & Analytics at ACH Food, Joann is responsible of overseeing the customer planning and sales reporting/ analytics in the Exceedra system. Joann has been at ACH since 2003, previously working at ConAgra Foods as Business District Manager. Joann specializes in Trade Promotion Management, Sales Forecasting, Sales Operations, P&L Management & Competitive Analytics.

 

 

 

Have a sensational week!
Michael Kantor, CEO and Founder

 

 

 

Promotion Optimization Institute, LLC

 
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Sponsors of this week‘s issue of POI Pulse

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Career Opportunities
If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org

 

Strategic Revenue Management Manager

Pharmavite
The Manager of Strategic Revenue Management supports the strategic revenue management function, which seeks to maximize profitable revenue for the portfolio while ensuring competitiveness in the market place.  Helps to develop and execute portfolio pricing and promotional strategy across the portfolio/channels/customers.  Establish and develop long-term relationships with both internal and external customers. Learn more
Digital Analytics Manager, Europe
The Digital Commerce team is responsible for driving and influencing every online sale of our brands either directly through accounts such as Amazon, or indirectly with our account teams in Grocery, RTM and On Trade. Our purpose as an industry leading team is to embed Digital Commerce into the DNA of the business, delivering accelerated growth by being relevant to today’s digital shoppers in key moments. Learn more

 

 

 
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Enroll now! Next Classes are on December 13 and 14, 2017

 

 

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