Dear POI European Summit Delegates,
We are here in Rotterdam with a growth-oriented passion and purpose! We are genuinely proud to welcome you to the Promotion Optimization Institute’s 5th Annual European Promotion Optimization Summithttp://bit.ly/POIRotterdamSummit2019
to take on the challenges not previously solved.
This POI Summit is taking place on the SS Rotterdam! This vessel is the perfect metaphor for our goals at this year’s POI European Summit, as we are all taking our next steps on our journey towards optimization across pricing, promotion, digital, revenue management, eCommerce, omnichannel, leading to profitable growth! It’s fascinating that we are on a ship now, and POI’s inaugural research and Summit were titled “Charting Your Course to Optimization!”
Here in Rotterdam, we’ll get out in front to succeed with our peers, partners, and consumers. Each of you represents the bold ideas and the drive that continues to shape the future of retail and consumer goods here, and around the world. Here at the POI European Summit, we are surrounded by leaders who take on local and global challenges, create and implement processes and solutions, plus drive revenue growth and profitability for our companies. Throughout the Summit, we will engage around innovation, and best practices, learn new concepts, and create new relationships built on the next great opportunities for growth in physical retail, eCommerce, Omnichannel, and optimize every path to the Consumer!
Our expectation is that you can discover the ideas, suggestions and support (including new relationships) that will help you with the challenges you face today and tomorrow with Trade Marketing, Revenue Management, Retail Execution, AI and Advanced Analytics – to have the right product in the right place at the right price, at the right time for the right shopper and consumerhttp://bit.ly/PoiStateOfIndustryReport2019
POI continues to lead by example; innovating, and taking bold steps globally, plus investing in opportunities that serve our membership including the POI Transformational Leadership Council. The Certified Collaborative Marketer CCM™ is designed for continuing education, including mastery of the collaborative skills necessary to succeed with trading partners. This also includes building on our successes in Europe, plus our inaugural Canadian Summit http://bit.ly/POI_CanadianSummit2019on June 12-13, 2019, then the POI Northeast Regional Summit, then the Fall Annual Summit in Dallas in November https://poinstitute.com/events/.
We thank every speaker, delegate, and sponsor who is contributing their time, experience, commitment and leadership. As you have in the past, please make the time to personally engage with each other throughout the summit and create at least 11-15 new relationships.
Make the most of today and the rest of the Summit. Consider this your opportunity to work through concepts, share your passion, and bring others along. Know that you are here because we want you to succeed and gain the insights and skills to advance.
We anticipate talking with you about how we can work closer together. Thank you.
Let’s enjoy Rotterdam!
Mike Kantor, Pam Brown, and the entire POI Team
Intersted in Retail Execution Excellence?
More information about upcoming 2019 POI events can be found at: http://poinstitute.com/events/
Have a sensational week!
Mike Kantor, CEO and Founder, POI email@example.com
Reach Joanie at Jhampto@p-o-i.org for your complimentary pass.
J & J’s Neutrogena Taps Data to Drive Sales
Source: (The Drum May 8, 2019)
The brand optimized its strategy based on this, as well as looking at data across interests, such as fashion and beauty, helping to drive improvement on results across its key metrics. According to Verizon Media, compared to the anticipated pre-launch performance, the campaign achieved 23% more impressions, 209% more clicks and achieved a 19% reduction in CPM. Learn more
Grow Your Canadian RGM, Sales Effectiveness, Trade Promotion, and eCommerce Analytics plus Strategies Related to Driving Growth Across Commerce at the POI Canadian Summit, June 12-13, 2019.
See the updated Canadian business specific agenda &
Join 150+ CPG/Retailer peers! Already Registered: J & J, Coca-Cola, Upfield Foods, General Mills, Ocean Spray, Wellness Foods Canada, Clif Bar, P & G, Nestle Waters, Wells Enterprises, McCain Foods, Bag Balm, Kraft Heinz, Dare Foods, Unilever, SC Johnson, GSK, Kruger Products, Edgewell, Nestle, Sanofi, Tiger Brands, Maple Leaf Foods, Philip Morris Int’l, Church & Dwight, Smucker Foods, Fiera Foods, Materne, PepsiCo, Ricola, Tree of Life, Bimbo Bakeries, Kimberly Clark, Edgewell, Dr. Oetker, Agropur, High Liner Foods, Campbell’s, Clover Leaf Foods, The Clorox Company, Conagra and more. Register Here
Edgewell To Acquire Online Start-up
Source: (Digital 360 May 9, 2019)
The merger will give Edgewell access to Harry’s ecommerce intelligence and a more diverse set of consumers, while Harry’s gains access to Edgewell’s research and development, supply chain and global scale, Edgewell said in a release announcing the acquisition. Harry’s generated $269.1 million in 2018 online sales, which is a 38% increase over 2017 web sales of $195.0 million, according to Internet Retailer estimates. Learn more
Source: (Digi Day May 8, 2019)
“The magic Amazon has wrought is to bring the media inventory right to the point of sale,” said Alistair Dent, managing director of iCrossing. “Advertisers aren’t treating Amazon as a marketing cost in the traditional sense: It’s a profit center. Within the limits of diminishing marginal returns, they want to spend as much on Amazon as possible.” Learn more
Complimentary Workshop at POI Rotterdam
2 Seats Remain Register Here
Talking Rain Gains from Digital Strategy
Source: (Media Post May 6, 2019)
Chris Hall, Sparkling Ice CEO, said “our transition to a more enhanced integrated digital strategy has been one of the key drivers to our overall success in Q1.” Talking Rain Beverage partially attributes its recent first-quarter 2019 revenue of $123.7 million to the shift from traditional marketing to digital. Learn more
Nestlé USA Adapts to Further Growth
Source: (Manufactring.net May 8, 2019)
The food industry is facing unprecedented shifts in consumer behavior; how they eat, shop and engage with brands. At the same time, retail customers also are evolving how they do business. Nestlé is adapting to this new environment, and this transition is part of the company’s broader efforts to transform its organization to accelerate growth and win in the market. Learn more
The Promotion Optimization Institute Names the Top Retail Execution and Monitoring Vendors for 2019 in Annual Report Source: (Markets Insider – markets.businessinsider.com)
“As the retail environment shifts, CPG manufacturers will need to execute effectively across both physical and digital stores and to do this Retail Execution Solutions will need to evolve,” said Pam Brown, Chief Commercial Officer, POI. “Today’s CPG manufacturers will need more than share of shelf and pricing to compete. They will also need AI/ML, RAO, gamification, digital content management and other capabilities based on market demand.” Learn more
POI members: Access full report here
L’oréal Debuts Personalized DTC Brand
Source: (Ad Week May 8, 2019)
Guive Balooch, vp of technology at L’Oréal, said he wants the algorithm to use consumer data it’s receiving to give “more precise advice” and figure out color trends…..the data will help give Color&Co more insight beyond hair type and trends, but across cultures, genders and more .Learn more
Become a Collaborative Marketer!
Next Orientation Class – June 19-20, 2019 Details Here
PepsiCo Blockchain Trial Yields 28% Boost
Source: (CryptoManiaks May 7, 2019)
The trial concluded with a 28 percent boost in supply chain efficiency. For a giant like Pepsi — those are huge savings. The results are encouraging, and we plan to run a few more campaigns under different conditions to verify more hypotheses and measure overall impact. (Farida Shakhshir, PepsiCo’s director of consumer engagement/Asia, Middle East and North Africa regions). Learn more
Whitepaper: How AI enables Revenue Growth Management
Presentations from the Recent POI Summit are available to POI Members and Attendees now on the POI website here We continue to hear from attendees on the exceptional value they received from experiencing a live POI Summit…
“Thank you again for the wonderful conference last week! I also get such great insight and information to bring back to the team. I look forward to New Jersey and Dallas again this year!”
Chelsea L. Mann, Director, Revenue Growth Management. Atkins Nutritionals, Inc
“Great work! Each tear keeps getting better! Look forward to next year!”
Tim Coyle, Director of Information Systems & Technology, Mrs Ts Pierogies
POI Retail Execution Summit, September 25-27, 2019
POI Fall Annual Summit, November 6-8,. 2019, Dallas, TX
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