POI Pulse May 16, 2016

Snyder’s-Lance Shares Plans for Diamond Brands
Source: (Food Biz News May 12, 2016)

“We expect our revenue synergies to be in four areas,” Carl E. Lee, CEO said. “First, geographically, we are expanding core brands to new markets. Also by channels, leveraging our new portfolio to expand our distribution with key retailers; as well as categories, using the new product pipeline of both companies to further expand distribution. And finally, e-commerce, where we extend our scale and presence in this growing channel.” Learn more 

Walmart Again Takes the Fight to Amazon
Source: (Street.com May 12, 2016)

Members to ShippingPass will get free, two-day shipping for $49 a year compared to $99 for the similar service at Amazon Prime.  Walmart will rely on its eight sizable e-commerce warehouses located across the U.S. and use regional transportation carriers as opposed to FedEx.  Learn more

Enroll Today and Become Certified as a Collaborative Marketer  w/ POI at Saint Joseph’s University
Source: (POI-Next Orientation is June 16-17, 2016)

During this 16-week self directed program, expert faculty expose participants to the key management levers that drive organizational success. The program begins by exploring how organizations develop and implement strategy.
Then, core functional areas of business are explored – from sales to marketing, to supply chain and finance -teaching candidates a solid understanding of each function and how it contributes to trading partner collaboration success. Learn more and enroll today

McMullen – Kroger not Taking Success for Granted
Source: (Supermarket News May 12, 2016)

 

The company is also testing Digital Shelf Edge, a proprietary technology that displays high-resolution shelf tags with rich content at the point of purchase, “and while we still have a lot of work to do to prove it is scalable, we are excited about the possibilities of connecting with mobile devices and offering tailored content.  Learn more

Pernod Creates Brand Ventures Dept. for US Growth
Source: (The Drum May 13, 2016)

Pernod Ricard said the new department forms part of its business transformation project DART.  The New Brand Ventures will act as a soon-to-be-established ‘incubation’ division that will ‘redefine how future growth brands are built’. Learn more

View the Full Lineup of POI 5 Leading Events for 2016

Please take a look at what is next on the full POI Summit schedule on our upcoming events page.  Save the dates, and advise your cross-functional team members.

Nielsen: Mobile Drives Spending, Engagement
Source: (Retailing Today May 13, 2016)

Dividing responses by type of device used, the study found that 72% of smartphone shoppers research an item before purchasing it. In addition, 70% check the price of an item, 60% use a store locator to find a store where they can buy their desired product of choice, and 53% read a review of an item they purchased or plan to purchase. In comparison, 66% of tablet shoppers researched an item before purchasing it, while 57% checked the price of an item. Fifty-one percent of tablet shoppers read a review of an item they purchased or plan to purchase. Learn more

 

The Long and Winding Road to Trade Improvement 
Hosted by Promotion Optimization Institute

This insightful session on June 22^nd at 2pm EDT provides an engaging discussion by two seasoned industry veterans on the barriers and issues preventing companies from moving trade management and analytics capabilities forward.  Based on the recent Promotion Optimization Institute survey, you will learn reasons behind these challenges identified and how to set your company on a better path forward on your trade improvement journey.

This discussion will cover areas such as TPM, TPO, Post Event Analytics, and Integrated Business Planning.  From the session you will understand;

• Where companies are struggling
• Why these barriers exist

What you can do to overcome the issues
Learn more, and Register Today!

The Event that happened last week at this time (10-5-16 to 11-5-16) in Brussels, BE was neither tragic, nor sad, but instead the 200 CPG and Retail Executive Attendees at the POI European Summit in Brussels demonstrated their commitment, and passion (through all measures of adversity), as they proved their dedication to improving their skills and organizations at Promotion Optimization Institute.  Adversity is nothing new to POI Members and Participants, as we also stayed focused on success in 2014 in the face of Ebola, and other examples throughout the years.  It’s no wonder that this is the group to take on collaborative marketing, and the challenges of serving a changing shopper/consumer.  We are most proud at POI to lead with you around the globe!

As a group we took time to honor and remember those victims and families from the March attacks, and with a portion of the registration fees, POI donated $10,000.00 to the Belgian Red Cross for their great work.

We got right to work on Tuesday, as the tone of the meeting was upbeat, and engaging from the start.  Dale Hagemeyer, Partner, POI presented the latest TPx and Retail Execution research framed around today’s challenging retail environment.

Following Dale, Shane Kingston, Global Commercial Director, Diageo led with examples of success with enabling their Field Force to achieve continuously improving in-store execution, and pricing/promotion results.  The question and answer period that ensued set the tone for our results-oriented summit, and provided pages of notes for all in attendance.

The next two days followed with similar engagement, lessons learned, and strategies to embrace.  I was equally impressed with the cohesiveness, and depth of discussions at the networking lunches, breaks, and dinners.

The presentations from the Summit will be made available on the POI Website later this week.

Your next opportunities to experience a focused POI Summit is July 19-20 in Miami Beach, where advancing pricing, promotion, retail execution, and collaboration capabilities for Latin American markets will take center stage.  Please write me at mkantor@p-o-i.org to join us, or visit the POI upcoming events page here.

Have a sensational Week! 

Promotion Optimization Institute, LLC
mkantor@p-o-i.org

www.POInstitute.com