Thank You! – All of us at the Promotion Optimization Institute thank everyone connected to POI for your support.
We have a lot to be thankful for this year. Here are a few things of the many things we’re grateful for:
Our members are among the best and brightest (full disclosure: we’re biased). We’re continually inspired by the work they do – both inside the walls of their companies, with their trading partners, and out in their communities. This year, we are about to celebrate our 11th anniversary, and we are thankful for the opportunity to serve many of you who have applied POI Research, learnings’, and services to your processes, skills, and tools to add millions of dollars to your top and bottom lines.
Our members are integral to our research efforts, plus we thank the retailer and manufacturer candidates and graduates who enroll through POI at Saint Joseph’s University to lead as Certified Collaborative Marketers.
We’re thankful for members like John Cryer who take on new challenges as a result of our efforts “We really enjoyed the POI Dallas Summit and found the sessions and interactions perfect for where we are in our RGM journey. We came back with excitement and energy to our company and in doing so find ourselves tasked with doing a presentation for senior management.”
John Cryer, Trade Analytics Manager
Bel Brands USA
Our solution provider sponsors are integral to helping our members advance globally, and in part, supporting our efforts with you at the POI Summits. We’re thankful for them, who help keep trade marketing, retail execution, RGM, Advanced Analytics, and collaborative marketing at the forefront of our global community, as well as their dedication to continuously improve enabling technologies.
One of the great things about working for an 11-year-old start-up is that we’re always looking to the actionable future. Whether we’re creating resources that describe necessary steps, or re-envisioning what it means to improve upon collaborative marketing, we’re thankful that many of you around us are always testing out new ideas and pushing the boundaries of what’s possible (e.g. implementing RGM, AI. ML, Holistic Enterprise Planning, etc.).
We’re incredibly lucky to have such an amazing heritage that’s so well captured in the everyday activities of the POI. It remains a great honor and privilege to work with Dr. John L. Stanton and Dr. Ron Klimberg at Saint Joseph’s University, and the POI Education Advisory Board. The Certified Collaborative Marketer CCM™ is designed for continuing education, including mastery of the collaborative skills necessary to succeed with trading partners. The POI Education Advisory Board considers education and advocacy the top priorities for our organization.
Important – As a CPG Manufacturer, If you have not yet taken and submitted the 2020 POI TPx Survey, we need your help now. Please take 9 minutes to complete the survey now herehttp://bit.ly/POI_2019_
Registration is open: April 1-3 for the POI Spring Annual Summit – Fusing Digital and Trade Strategies to Drive Mutual Growth. Downtown Marriott, Chicago, IL View more here
The POI Team wishes everyone a warm and peaceful Thanksgiving Holiday and Seasons Greetings to everyone with your family team members and friends
Michael Kantor, CEO and Founder, Pam Brown, Chief Commercial Officer
Have a sensational week!
Reach us with any needs, questions, or requests
to further engage with POI at:
Nestle Exec on Technology & Future-Proofing
Source: (Forbes November 20, 2019)
Mark Brodeur, Nestle’s Global Head of Digital Marketing Innovation said, “We’re not a technology company, but clearly technology is critically important to helping us add value today and in the future. For us, having a really strong technical team coupled with people who have their finger on the pulse of consumer insights and consumer behavior really becomes important to be in a position to deliver those types of tangible outcomes”. Learn more
Inside Unilever’s e-Commerce Growth Strategy
Source: (Food Biz News November 18, 2019)
Unilever estimates that in five years the markets where it competes in the U.S. will grow by $10 billion and over 60% of the sales will come from e-commerce, including click-and-collect, ship-to-home or last-mile delivery models. Ajay Salpekar, vp of digital and e-commerce for Unilever said, Shoppers who are engaged through multiple channels spend more, but also spend more frequently,” he said. “And it isn’t by a factor of 5% or 10% or 15%; it could be a factor of 2x”. Learn more
If you missed this live webinar on Trade Promotion Efficiency, POI members can Access Recording Here
The POI State of the Industry – 2019-20 Annual TPx and Retail Execution Bench-marking Survey – Please participate by November 29, 2019
The Promotion Optimization Institute (POI) is conducting the annual industry survey to help you and your company improve promotion effectiveness and efficiency in retail execution and to understand your business successes and challenges. Additionally, the survey will help us to deliver research, best practices, and POI Summit events that serve your advancement needs.
Here is the “ask:” If you are in a position to provide a solid perspective on your company’s TPx and Retail Execution capabilities, then
please take 12 minutes to complete the confidential survey, which is broken down into two distinct yet related business processes: Trade Promotion Management (TPx– which includes trade promotion management and trade promotion optimization) and Retail Execution.
If you are a solutions/services provider, please do not take the survey. Please instead, ask your clients to complete the survey via the following link: http://bit.ly/POI_2019_Annual_Survey
General Mills, Conagra Expand Data Analytic Efforts
Source: (Food Biz News November 18, 2019)
Companies increasingly are turning to data analytics to accelerate product development and solve inefficiencies in supply chains. The growing influence of “big data” was a key topic at this year’s Institute of Food Technologists’ annual meeting and food expo. Services showcased at the event ranged from basic data integration to artificial intelligence (A.I.), which can be used to mine social media for consumer insights and predict preferences for new categories and products. Learn more
Kellogg’s Exec: Building a Hybrid Customer Strategy
Source: (Mktg Week November 18, 2019)
Julie Bowerman, who heads up the company’s digital strategy, added: “Often ecommerce is put in sales or marketing when it’s both. You need to build a vision [which includes] both. [To do this], you hire the right people and create the right investments. We think about it holistically.” She noted that she staffed her team with a “blended” mix of talent that includes more traditional FMCG marketers and more tech-focused hires, noting “both matter and bring unique capabilities.” Learn more
Next Orientation Class – December 11-12, 2019
Enrollment is Open – One Scholarship Remains
Conagra, Mars Wrigley and Ferrara Tap Data & Technology
Source: (Food Dive November 20, 2019)
With more data avaliable now than ever before, companies can change their testing protocol to answer questions they might have previously not had the budget or time to address. They’re also turning to technology such as videos and smartphones to immediately enagage with consumers or to see firsthand how they would respond to their prototype products in real-life settings, like their own homes. Lean more
Pernod Ricard Strikes Strategic Partnership for Expansion
Source: (FoodBev News November 18, 2019)
The alcohol companies said the agreement signifies both parties’ intent to carry out collaborative communication and comprehensive exchanges by jointly strengthening infrastructure, developing regional sales channel systems starting from Southeast Asia, with potential expansion to other markets in Asia outside of China.Learn more
POI 2019 Solutions Landscape Read Full Report Here
How Target Became the Model in U.S. Retail
Bloomberg, November 23, 2019
Here’s how Target is hitting the bullseye: It’s turning its stores into destinations. Target has remodeled almost 300 locations this year alone, and will renovate more than 1,000 by the end of 2020. The easier-to-shop locations are delivering higher traffic and sales, and it appears the benefits are persisting well into the second and third years following improvements. The company has also opened more than 100 smaller stores in cities like New York and near college campuses to reach younger and more affluent customers. Learn more
7-Eleven Adds Voice-Ordering to eCommerce platform
Source: (Bev Industry November 19, 2019)
7NOW has made more than 1 million deliveries and is available in 34 major metropolitan areas, with more than 200 cities, serving more than 30 million households. “Whether customers are shopping in our stores or from their couch, we want every interaction with 7-Eleven to be easy and fast with a variety of options,” Raghu Mahadevan ” 7-Eleven vpof digital and delivery said. “We are constantly researching and developing ways to take both in-store and at-home retail experiences to the next level.”
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