POI Pulse October 26, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
|The POI Summit in Dallas Next Week is Sold Out!
Source: (Promotion Optimization Institute, Oct. 26)Record numbers of CPG and Retailer executives will be in Dallas, TX next week gathering around a world-class agenda. The sessions will cover the latest research,how CPG’s and Retailers are succeeding with advanced practices with price, promotion, and retail execution. If you wish to be placed on a waiting list, please contact Joanie Hampton at email@example.com. Your next opportunity to experience the POI Summit will be April 10-12, 2016 at the Intercontinental Hotel, Chicago, IL.
Chocolate Candy Market Poised for Dynamic Growth
With 81% of Americans consuming chocolate, sales have continued to rise in spite of economic volatility. Supporting the market’s momentum is a growing body of research positioning cocoa as a nutritious superfood. Additionally, many consumers perceive chocolate candy as an “accessible luxury,” encouraging a trade-up to premium products, Packaged Facts said. Learn more
View the Final POI Fall agenda, Which includes Coca-Cola, Mars, Kimberly-Clark, PepsiCo, 7-Eleven, Tyson, Grainger, Del Monte, Bic, and more. Make your plans now, as Early Bird Rates end Tuesday 9-15-15
More than 300 CPG Manufacturers and Retailers will join us —
Walmart Plays Catch-Up With Amazon
The shift in retail to the Internet is a huge change, and it’s not just affecting Walmart,” said Simeon Gutman, a retailing analyst for Morgan Stanley. “Every retail company is trying to manage the transition. It’s not well defined or understood and there’s no road map. Learn more
Heineken Lights Up Holidays with Promotion
The promotion includes strategic digital partnerships, a sweepstakes. Heineken has also partnered with Pernod Ricard USA and Dr. Pepper Snapple group to create a total shopper solution opportunity bringing together upscale beer, leading spirits, sparkling wine and mixers. Additionally, cross-merchandising IRC (instant redeemable coupon) and MIR (mail in rebate) offers (where legal) will be available on holiday food and drink essentials including soft drinks and spirits. Learn more
More CCM Candidates w/ POI SJU
POI Global Summit is Set for Brussels, Belgium
Taking Social to a Business Level
In just over a decade, social business has evolved from a futuristic concept into a daily activity. But getting software, systems and people in sync can be daunting. Social tools and features are advancing rapidly, and they are increasingly at the center of mainstream business initiatives, including marketing, sales, operations and customer support. Learn more
Kroger Launches Changes Based on Customer Feedback
We’re constantly remodeling stores. We’ve expanded health and wellness products. We’ve increased offering ready-to-eat-foods. Customers love that we’re going digital, not having to park, and take the kids. Convenience is driving everything we do. Learn more
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Supercharge Your Annual Planning to Drive Profitable Growth (Source: POI Fall Summit, Dallas)
The Upcoming POI Summit in Dallas, TX on November 4-6 is sold out!
“Early results of the recent Promotion Optimization Institute Research conclude that nearly two-thirds of manufacturers believe that the entire process of creating a promotional plan from budgeting to planning to execution to settlement to post event analytics takes a burdensome amount of time”.
Additionally, if you’re among the 62% experiencing challenges justifying or building a business case for investment to deepen your trade promotion (TPx) capabilities (according to POI research)
If you have any questions, or have not received the survey, please reach Dale at firstname.lastname@example.org or Michael at email@example.com. Those who complete the survey will have an opportunity to review the results of the report, and implications with Dale Hagemeyer.
Your Peers are leading sessions at POI Dallas to help all attendees understand, and improve your capabilities, and personnel to drive growth. Including:
“Executing Predictive Analytics in the Field to Drive Profitable & Mutual Growth with Our Customers”
Forecasting the Future and Understanding the Past with Colgate Business Planning
We look forward to seeing you in Dallas!
View the preliminary agenda for the upcoming POI Global Summit in Brussels, BE 10-11, May, 2016 here
Have an outstanding week!
POI Pulse is read by over 3,500 Retail Merchandising and CPG Marketing Executives.
|Sponsors of this week’s issue of POI Pulse –|
If you have a relevant opportunity, list it in POI Pulse, reach us at firstname.lastname@example.org
Provides highly complex and comprehensive analysis on items related to Dean Foods’ product pricing strategies. Conducts statistical based analyses of price lists, architecture and price strategy, promotions strategy and effectiveness, and/or trade operations within the branded and private label portfolios. Analyzes market trends, product volume, margin and competitive prices, and/or promotional tactics and strategies and provides recommendations to management. Learn more
Schwans Consumer Brands
The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more
POI Fall Summit 2015
Collaborative Marketing to Supercharge Profitable Growth Summit November 4-6, 2015
View the preliminary agenda, and register here.