We have just concluded the successful 3rd Annual POI Retail Execution Summit!
Presentations will be available to attendees and POI Members later this week here.
We hosted leading manufacturers and retailers including over 30% New Attendees (around strategies to get closer to shoppers, while driving sales). Attendees from both sides of the stage benefited from best practices including presenters from PepsiCo, Mondelez, J&J, SAP, Constellation Brands, Kantar Consulting, Church and Dwight, AFS, Mars, Spring Global, EY SJU, and others on relevant subject matter including AI, Digital Transformation, OSA, RGM, & eCommerce.
Some comments from attendees include:
“Thank you so much for hosting this POI Summit. It was incredibly insightful to hear from the speakers on retail execution, how to customize promos successfully across different retailers, and how to simply partner successfully with retailers. It was an awesome 1.5 days!”
“Great experience! Nice to be able to discuss what is happening in the marketplace with others who understand.”
“This format is great. An exceptional opportunity to network and learn some new things!”
“Great meeting setup and focused audience allowed for many in-depth conversations and networking.” Especially where retail execution is headed next with physical retail, eCommerce, Click and Collect, and new commerce models like Amazon’s just opened 4- Star Concept Store in New York City. POI visited the store in NYC. Remember when “Showrooming” was considered the greatest threat to physical retail, and how a handful of retailers were beginning to rethink their strategies (reflect here). Enter Amazon 4-Star with digital price tags next to items that show how much Prime members would save on a purchase, how many
ratings an item has received, what the average rating is, along with certain reviews on display throughout the store.
They even have a table in the store that shows items “frequently bought together,” something the company has always highlighted on its website.
The employees were a bit less engaged than the shoppers, but then again new store openings are never perfectly smooth.
See what’s “in-store” for you at the upcoming POI Summit in Dallas TX, November 7-9, 2018. As Manufacturers’ and Retailers’ can view the agenda, and register here!
Sign up now for the pre-conference workshop –
POI Pre-Conference Workshop – Insight Delivery via Revenue Management Concepts and Analytical Platforms:
– The impetus for change that is driving Revenue Management within Fast Moving Consumer Products companies
– A look at the Benefis and value realized across all departments within the organization
– Redesigning business processes to leverage AI for profitable growth
– How to overcome data standing in the way of arriving at the key promotional insights
– Detail of the metrics necessary to make key brand, category plan and promotion improvements
Attendees in this pre-conference workshop will takeaway new strategies, advanced concepts, and practical ideas to implement with their teams upon return to their teams. Space is limited to the first 35 CPG and Retailer Attendees. Contact Joanie Hampton at jhampto@p-o-i.org to reserve your place at the pre-conference session (limited to 35 participants).
Industry News
P&G on Beating the “Retail Apocalypse” Source: (Fortune September 26, 2018)
“We think about the where the consumer, and technology is going,” Kathleen Fish, P&G’s chief research, development, and innovation officer said “and where we could be disrupted if we don’t do things differently.” For a company that sells many household brands, this meant pairing artificial intelligence technology with their skincare knowledge to create an app that helps customers figure out which Olay products they should use in their daily regimen. Learn more
Malibu on Competing with Brands with Bigger Budgets Source:(Marketing Week September 26, 2018)
“We’ve built a reputation around being innovative and being a center of excellence around The Internet of Things and influencer marketing and now we are seeing more Pernod Ricard affiliates coming to us and asking for advice and sharing the learnings we’ve gathered.”, said Colin Kavanagh, VP of global marketing for Malibu and Kahlua. Learn more
POI Fall Annual Summit, Dallas, TX “Collaborative Marketing Driven By Data Analytics” November 7-9, 2018
Join us for a Celebration, POI’s 10th Year Anniversary, with 300+ CPG and Retailer peers! Attendees include: P&G, General Mills Spectrum Brands, Clorox, Tito’s Homemade, Duracell, Colgate-Palmolive, Pernod Ricard, Maple Leaf Foods, Nestle, Starbucks, Church & Dwight, Kellogg, Mars, Tree House Foods, Pfizer, Hershey, Pharmavite, Energizer, Keurig, Dr. Pepper, 7-Eleven, Tillamook, Constellation Brands, Bimbo Bakeries, PepsiCo, Bush Brothers, Sargento, Rich Products, Bellisio Foods, Massimo Zanetti, DPSG, Deoleo Bertolli, Musco Family Olive, Daisy Brand, AAFES, Ajinomoto Windsor, Walgreen’s, Blue Buffalo, Pinnacle Foods, California Olive Ranch, Del Monte Foods, Mondelez, ConAgra, Palmero Villa, Novartis, J&J, Red Bull, Hormel, Clif Bar, Crayola, Cargill, Brown Forman, Campbell Soup,Abbott Nutrition, Johnsonville, Kimberly Clark, Southern Glazers Wine & Spirits BIC, Coca-Cola, and more! See the updated preliminary agenda, and Register here
Inquire for a complimentary pass at jhampto@p-o-i.org
Save The Date – POI Spring Annual Summit-April 3-5, 2019
Hormel Targets Millennials with New Podcast Series Source: (Food Dive September 28, 2018)
There are some tangible reasons to take these steps. According to Nielsen, 45% of consumers are more likely to buy products based on a company’s commitment to sustainability – and they could lose sales dollars to competitors who show more willingness to make these commitments. Nielsen also reported that 66% of consumers say they would pay more for sustainable brands – and 73% of Millennials and 72% of Generation Z agree. Learn more
POI TPx and RE 2018 Survey – Benchmarking Opportunity
Be part of the dialogue at POI – In addition to getting a copy, time with the Author, Pam Brown, and insights on promotional performance improvement (including Digital, AI, and Advanced Analytics, those entering have the opportunity to earn a $500.00 Amex gift certificate! Please take the survey here!
Look Inside Amazon’s 4-Star Store of the Future Source: (CNBC September 27, 2018)
Bringing Amazon’s website to life, the store has digital price tags next to items that show how much Prime members would save on a purchase. Shoppers will also be able to see how many ratings an item has received, what the average rating is, along with certain reviews on display throughout the store. Amazon even has a table in the store that shows items “frequently bought together,” something the company has always highlighted on its website. POI visited the store immediately following the POI RE Summit. Learn more
Jeff Bezos on Problem Solving @ Amazon Source: (Inc September 24, 2018)
Bezos,said, Far too often companies throw rigid rules or simplistic fixes at a problem. At best, these actions only address symptoms, rather than root causes. Instead, work on establishing principles that will guide your people to make better decisions moving forward. Learn more
Bezos,said, Far too often companies throw rigid rules or simplistic fixes at a problem. At best, these actions only address symptoms, rather than root causes. Instead, work on establishing principles that will guide your people to make better decisions moving forward. Learn more
Growth Opportunity in Sports Nutrition Drinks Source: (Food Biz September 21, 2018)
Beverage marketers are wise to be proactive in the U.S. sports nutrition market, which was valued at $28.4 billion in 2016 and is expected to reach $45.3 billion by 2022. The figures reflect a compound annual growth rate of about 8%, according to Zion Market Research. Learn more
Walmart’s Milestones in Grocery Ecommerce Capabilities Source: (Progressive Grocer September 25, 2018)
“Ninety percent of Americans live within 10 miles of a Walmart store, and we serve more than 140 million customers a week, Walmart stated. “Grocery Pickup is one way this is happening.” By the end of the fiscal year, Walmart expects to operate 2,140 click-and-collect points in 430 markets, covering 69 percent of U.S. households. Learn more
Shoppers Want Deals, Digital Services This Holiday Season Source: (Chain Store Age, September 21, 2018)
To ensure they can grab wallet share, retailers are stepping up holiday season preparations, and increasing investments in mobile (72%) and social media (69%), as well as beginning marketing efforts (74%) earlier than 2017. Based on these efforts, 60% feel optimistic that they will outperform their 2017 holiday season sales this year. Learn more
POI 2018 TPx Panorama Released – Announces Best in Class! Source: (Crossroads – NBC News 8-27-2018)
“Consumer buying behavior and the market landscape have dramatically changed in the last few years, which is further fueling a necessary but profound paradigm shift in the CPG ecosystem that calls for manufacturers and retailers to understand not only the consumer but pricing, trade deals, and digital marketing offers in today’s retail marketplace,” said Pam Brown, Chief Commercial Officer of the POI. “What we have found and reported in this year’s report is that vendors have upped their game and are offering predictive analytics, AI, machine learning, in-flight promotion tracking and other leading-edge capabilities that will help drive efficiency and trade.” Learn more, and access the report here
Scholarship opportunities available!
“I truly enjoy meeting as a group and learning from the professors and colleagues at the POI Certified Collaborative Marketer program at Saint Joseph’s University.
Thanks for putting this certification program together, it’s fantastic!” said Veronica Escalante, Customer Development Manager, Sprout Foods, Inc Learn more
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