POI Pulse October 19, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
|Innovation Boosts Unilever in Third Quarter
Source: (Food Bus News October 15, 2015)
“Importantly, our competitiveness has improved, and after three quarters in which our growth was no more than in line with our markets, we are now gaining share once again, Graeme Pitkethly, CFO, Unilever said. “All four categories are growing, and the portfolio as a whole is demonstrating its resilience with the overall delivery becoming increasingly robust. Our innovation is getting stronger, incorporates more differentiated technologies and is more and more aligned behind the category strategies.” Learn more
PepsiCo’s Jakeman Tells Marketers “Paranoia Enables Success”
PepsiCo’s global beverage group president Bradley Jakeman thinks that all marketers should have a healthy dose of paranoia since brands are being disrupted at a pace that the industry has never seen before. Learn more
View the updated agenda, Which includes Coca-Cola, Mars, Kimberly-Clark, PepsiCo, 7-Eleven, Tyson, Grainger, Del Monte, Bic, and more. Make your plans now, as Early Bird Rates end Tuesday 9-15-15
More than 300 CPG Manufacturers and Retailers will join us —
Giant-Landover Tacks on More Discounts
The reductions are part of the company’s business strategy to invest in price, quality and service on behalf of the customer. The campaign highlights convenience such as grocery delivery and pick-up via Peapod; and by offering ready-made meal options, cut fruits and vegetables, in-store technology, and personalized offers sent directly to shoppers’ email. Learn more
Kroger Expanding Digital and eCommerce
More CCM Candidates w/ POI SJU
POI Global Summit is Set for Brussels, Belgium
Inside Hershey’s C-store Strategy
Hershey leverages consumer insights and data in planning effective floor displays and product mixes to help convenience stores increase sales velocity. The company found that 63% of confection sales come from the in-line set, while 37% of sales come from merchandising and secondary placement. Learn more
Stop & Shop Converts Former A&P Stores
While the extent of the remodels and addition of new amenities will vary by store, each store will reopen as a Stop & Shop store and be refreshed with modern decor, updated refrigeration systems, new lighting, state-of-the-art technology, and other improvements. New and vibrant signage will show Stop & Shop’s low prices and exciting promotions. Learn more
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7-Eleven and PepsiCo Move from Transactional to a Highly Collaborative Business Model for Mutual Growth
“Learn more”, a simple phrase that we use often at the Promotion Optimization Institute, but never take for granted. We’re just that serious about our mission of advancement! There’s always something new, and exciting at the POI
You’re coming to POI to learn with your peers and trading partners to determine (based on which type of pricing strategy) how a much different (and more intensive) modeling/analytic approach must be taken from headquarters to the field, executed at retail, and analyzed for continuous improvement. You’ll leave POI having improved your ability when considering the many variables (including elements of revenue management and joint business planning) associated with consumer behavior, and improving trade promotion effectiveness and retail execution in order to accurately predict the cause and effect of raising or lowering prices on volume sold, and profitability.
Even as some retailers struggle to end dependency on promotions, pricing fever continues, whether through even more, deeper discounts, dynamic pricing, or new responses to price transparency. All attendees will gain greater insight into how trading partners can begin to wean consumers off of deep discounts.
The focus of POI is always on advancement, and will begin with the critical success factors across the people, culture and technology dimensions because change is not easy, but having a solid methodology and knowing what the common pitfalls are can be great facilitators. This will be demonstrated in part by how companies like Kellogg’s, Tyson, 7-Eleven, Mars, Coca-Cola, Sager Creek, and many others are taking on the challenges to balance multiple priorities that include achieving financial goals, maximizing sales, reducing costs, defining Omnichannel, maintaining brand equity while responding to ever increasing competitive pressure. Attendees will learn and improve capabilities via an in-depth look at the latest, actionable research on TPx and Retail Execution, and how solutions are considered delivered by Dale Hagemeyer, Partner, POI.
You’ll learn more about mobility, as Coca-Cola will share an innovative approach to enhance multi-channel experience across Retail Execution, Merchandising, DSD, Online, Contact Center, and Mobile Order Management. Additionally, this will include an overview of the Customer1 program at Coke.
Collaborative Marketers know that a complete learning experience includes a cross-functional approach. And, by the 2nd day, you’ll gain a greater understanding of how digital promotions are leveraged, and measured in an Omnichannel world, as BIC is digitally testing coupon and feature ad offers with different structures, discount depths, product combinations, marketing language, images, etc., to balanced groups of shoppers online. Those of you who are already registered are in for another sensational learning experience, and I anticipate seeing you in Dallas. You will also have the opportunity to explore leading technologies that enable your people, and processes at POI. If you still have not registered, reach me, or my team, and we will assist with your needs.
View the preliminary agenda for the upcoming POI Global Summit in Brussels, BE 10-11, May, 2016 here!
Have an outstanding week!
POI Pulse is read by over 3,500 Retail Merchandising and CPG Marketing Executives.
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If you have a relevant opportunity, list it in POI Pulse, reach us at firstname.lastname@example.org
Provides highly complex and comprehensive analysis on items related to Dean Foods’ product pricing strategies. Conducts statistical based analyses of price lists, architecture and price strategy, promotions strategy and effectiveness, and/or trade operations within the branded and private label portfolios. Analyzes market trends, product volume, margin and competitive prices, and/or promotional tactics and strategies and provides recommendations to management. Learn more
Schwans Consumer Brands
The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more
POI Fall Summit 2015
Collaborative Marketing to Supercharge Profitable Growth Summit November 4-6, 2015
View the preliminary agenda, and register here.