Some of what Attendees will experience at POI in Dallas next week to prepare them for growth today, and tomorrow.
A 2020 Vision of Growth! Getting Strategy, Teams, and Capabilities Right for Changing Times
Leaders set strategy and maximize the performance of their teams. The best do this without disruption during times of uncertainty which is challenging, yet not impossible. Creating competitive advantage is about innovation, course correction, and being adaptive throughout the journey; understanding what your team is best at, providing them with the right culture, tools, training, motivation, then constantly improving. This requires teams to think critically about what they must start doing, keep doing, and stop doing – taking a more mindful and purposeful approach to reach their full potential. These can be exciting times, and we must hold ourselves accountable to adapt and thrive.
Igniting Growth for Trading Partners with Digital
Digital disruption has reallocated power in the industry from companies that think in terms of projects and initiatives to employees, customers and consumers who think in terms of experiences. To deliver the right experiences, consumer goods companies need to flex their platforms to support interconnected products, services, and offerings rather than discrete and static objectives. CPG Manufacturers must operate as a platform capable of simultaneously delivering a variety of business models-some old and some new and dramatically different. This approach will position the company to redefine the path to growth. Attendees will learn, and be inspired by what is possible today, and into the next decade!
How Retailers are Responding to the Changing Shopper/ Consumer, and What it Means to the Trading Partner Relationship
The more challenging this market becomes, the more critical it is for retailers to operate with the agility and speed of an industry leader. Simplifying analytics and implementing real-time, actionable insights in partnership with your suppliers, that achieves mutual goals is key to survival. This engaging panel will share how can you harness business-critical information to make smart, strategic decisions. And, how this enables you to reach your consumer to deliver value to them, building relevant, rich relationships that deliver growth.
The more challenging this market becomes, the more critical it is for retailers to operate with the agility and speed of an industry leader. Simplifying analytics and implementing real-time, actionable insights in partnership with your suppliers, that achieves mutual goals is key to survival. This engaging panel will share how can you harness business-critical information to make smart, strategic decisions. And, how this enables you to reach your consumer to deliver value to them, building relevant, rich relationships that deliver growth.
POI Tech Lighting Talks on Advanced Capabilities
For the first time, POI Dallas 2018 features this session with lightning talks 12 -five-minute talks presented sequentially without interruption. The point of each lightning talk is not to give a detailed talk but rather to present briefly the latest and most interesting technological advancement. They cover the vendors capabilities, start with the good stuff and end making a point.
For the first time, POI Dallas 2018 features this session with lightning talks 12 -five-minute talks presented sequentially without interruption. The point of each lightning talk is not to give a detailed talk but rather to present briefly the latest and most interesting technological advancement. They cover the vendors capabilities, start with the good stuff and end making a point.
How to Solve for the Millions Your Poor Data is Costing Your Organization
Unclean data leads to inaccurate tool output and analysis. Data is foundational to accuracy. As a result, decisions are made using faulty inputs and assumptions, which negatively impacts opportunity and cost. Many organizations are moving to TPO and AI, but it’s critical that companies have clean data moving into these technologies. Come learn why cleansing and staging data is critical and how best in class companies have approached data cleansing and management to drive increased profitability.
Unclean data leads to inaccurate tool output and analysis. Data is foundational to accuracy. As a result, decisions are made using faulty inputs and assumptions, which negatively impacts opportunity and cost. Many organizations are moving to TPO and AI, but it’s critical that companies have clean data moving into these technologies. Come learn why cleansing and staging data is critical and how best in class companies have approached data cleansing and management to drive increased profitability.
Next Steps in Balancing Art and Science to Deliver Profitable Revenue Growth
Revenue management is transforming the “art of pricing” by placing the consumer and shopper at the heart of advanced analytics. Dissecting category performance, purchase dynamics, consumption occasions and the shopper’s trip missions enable thought provoking analytics to deliver insights that move beyond item and price management. The journey we are on will shape how retailers and manufactures grow together through the next generation.
Revenue management is transforming the “art of pricing” by placing the consumer and shopper at the heart of advanced analytics. Dissecting category performance, purchase dynamics, consumption occasions and the shopper’s trip missions enable thought provoking analytics to deliver insights that move beyond item and price management. The journey we are on will shape how retailers and manufactures grow together through the next generation.
View the complete agenda and workshops here
Have a sensational week!
Reach us any time at mkantor@p-o-i.org or visit the POI website at https://poinstitute.com/
Industry News
Unilever, Mars Benefit from Collecting Consumer Insight Source: (Food Dive October 26, 2018)
By creating products based on customers’ preferences, CPG companies are not only able to streamline the innovation process but they are also able to sell more products. That means less of its products sitting unsold on shelves because a manufacturer pushed the boundary too far on something new that consumers don’t want. Learn more
Join POI in Dallas to Learn with Leaders – Last Chance to Register Source: (Promotion Optimization Institute, Oct. 19, 2018)
Learn RGM, Promotional ROI, eCommerce, Advanced Analytics, and Omnichannel Strategies for growth now with: Cargill, Bimbo Bakeries, Maple Leaf Foods, Kellogg, Church and Dwight, Mariano’s/Kroger, Mondelēz, Walgreens, JM Smucker, Blue Buffalo, Ventura Foods, California Olive Ranch, InnovAsian, Spectrum Brands, Del Monte Foods, Sysco Corp. and many others http://bit.ly/POIDallas2018
Attendees at this POI Summit will network, and learn with Cargill, Icelandic-Provisions, Sanofi, Solaris Paper, Dole, Ecos Brands, Grupo Bimbo, Mill Fleet Farm, Soylent, Mckee Foods, Boston Beer Co., JM Smucker, Casey’s General Stores, P&G, General Mills, Unilever, Keurig Dr. Pepper, Spectrum Brands, Clorox, Tito’s Homemade, Duracell, Colgate-Palmolive, Pernod Ricard, Maple Leaf Foods, Nestle, Starbucks, Church & Dwight, Kellogg, Mars, Tree House Foods, Pfizer, Hershey, Pharmavite, Energizer, Keurig, Dr. Pepper, 7-Eleven, Tillamook, Constellation Brands, Bimbo Bakeries, PepsiCo, Bush Brothers, Sargento, Rich Products, Bellisio Foods, Massimo Zanetti, Deoleo Bertolli, Musco Family Olive, Daisy Brand, AAFES, Ajinomoto Windsor, Walgreen’s, Blue Buffalo, Pinnacle Foods, California Olive Ranch, Del Monte Foods, Mondelez, ConAgra, Palmero Villa, Novartis, J&J, Red Bull, Hormel, Clif Bar, Crayola, Cargill, Brown Forman, Campbell Soup, Abbott Nutrition, Johnsonville, Kimberly Clark, Southern Glazers Wine & Spirits BIC, Coca-Cola, Tyson Foods, Ventura Foods, Atkins Nutritionals, Kroger/Mariano’s,
Spectrum Brands, T-Pro, Accenture, Cornerstone Capabilities, Antuit, visualfabriq, EY, Nielsen, Mindtree, Strategy &, SAP, AFS, Exceedra, Sequoya, Wipro, Switchboard,and more!
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Don’t miss your opportunity to learn the details necessary to invest in yourself, and your company for ROI. View the complete, world-class agenda, and Register Here
Contact Joanie at jhampto@p-o-i.org for a Complementary Event Pass
Mondelez, Mars Wrigley, Hershey on Redefining and Driving Impulse Source: (Ad Age October 22, 2018)
Mondelez International is also experimenting with new ways to reach consumers. It’s mining data, for one, to predict exactly when people will crave a sweet and then hitting them with an ad-whether via social media, on TV, in a video game, etc. Learn more
If you missed this live POI webinar, the recording is available on demand
P & G on Mastering Digital & Actionable Data Source: (Mktg Interactive October 24,2018)
Alexandra Vogler, associate director – P&G beauty, digital transformation and communications said “The most difficult part about being data-driven is operationalizing the data. It’s about figuring out not only how to collect the data – which is easier – but how to get the team and the decision makers together to review the data on a regular basis and draw conclusions and actually drive action from that data”. Learn more
Birds Eye on Rethinking its ‘bland’ Marketing Strategy Source: (Marketing Week October 22, 2018)
“It’s no good going out there and acquiring new brand businesses if you haven’t got your house in order, Steve Challouma, Bird’s Eye Marketing Director said “So we’ve had period of defense in the last year to turn our brands around and that gives us the foundation to generate the cash flow to fuel and expand the business.” Learn more
POI TPx and RE 2018 Survey – Benchmarking Opportunity
Be part of the dialogue at POI – In addition to getting a copy, time with the Author, Pam Brown, and insights on promotional performance improvement (including Digital, AI, and Advanced Analytics, those entering have the opportunity to earn a $500.00 Amex gift certificate! Please take the survey here!
7-Eleven & Hershey Launch Reese’s Loyalty Program Source (CS News October 22, 2018)
The loyalty program is touted in-store through aisle violators, encouraging shoppers to download the 7-Eleven mobile app and “rack up Reese’s,” while the mobile app sports a depiction of a Reeses peanut butter cup surrounded by six bars for members to track their progress. Learn more
Scholarship opportunities available!
“I truly enjoy meeting as a group and learning from the professors and colleagues at the POI Certified Collaborative Marketer program at Saint Joseph’s University. Thanks for putting this certification program together, it’s fantastic!” said Veronica Escalante, Customer Development Manager, Sprout Foods, Inc Learn more
McCormick & Company Invests in Brands Source: (MediaPost October 23, 2018)
McCormick is invested heavily to support all of its brands during a time of retail consolidation and private labels. During Q3 2018, the company increased its ad spending by $21 million primarily in television advertising with additional support through digital banner advertising and social media activity in an effort to highlight the company’s commitment to quality. Learn more
McCormick is invested heavily to support all of its brands during a time of retail consolidation and private labels. During Q3 2018, the company increased its ad spending by $21 million primarily in television advertising with additional support through digital banner advertising and social media activity in an effort to highlight the company’s commitment to quality. Learn more
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