2021 continues to be full of change! Are you working out where you should spend or save your next dollar? Are you contemplating taking a price increase but don’t have the internal team or capabilities to support the analysis? Do you know which brands to promote, when, and at what price point as we head into the 2021/22 planning season? The good news…POI can help.
The POI team has been researching Enterprise Planning capabilities and demoing with leading vendors to understand and report on new advancements and services that can help you manage your efficiency and effectiveness.
At POI we led teams and deployed enterprise solutions over the last 15 years, so we know the questions to research and ask of our solutions providers. We’ve developed the report we wish we had when we were investigating capabilities years ago.
Our goal is to provide you with insights that will help you determine the best capabilities and services that will enable your strategy and drive profitable growth.
The POI Enterprise Planning Vendor Panorama report releases September 17th and will have broader content including: TPM, TPO, ROI, RGM, Advanced Analytics/ ML-AI, Pricing, Food Service, IBP, Data Management, Headquarter GTMs & AOP, Marketing, and MUCH more.
Reach out to jmalin@p-o-i.org to pre-reserve your copy today.

Join or renew today as a POI Member and receive:

Access to the POI Membership Only Portal

Access the latest in industry research, publications and reports. TPx and RetX Vendor Panoramas will only be accessible through the POI Membership portal. The vendor panoramas provide objective, primary research, strategy, industry benchmarking and thought leadership to support your organizations investigation into new capabilities & solutions and helps your team know what’s possible in the TPx and RetX space. POI Summit Presentations will only be accessible through the POI Membership portal.

POI Manufacturer Connect
POI Manufacturer Connect manufacturer call connecting CPG industry peers. Attendees value the POI forum to ask questions, group share, expand thought leadership, and carry ideas and strategy back to their organizations.

POI Live and Virtual Summits
Virtual Summits Includes registration to POI’s Live and Virtual Summit events and post-event on-demand recording access for three months.

POI Live Summit Attendance
Join POI Summits with 3 complementary passes to use throughout the year. Advance your commercial capabilities in the areas of: Analytics & Optimization, Data Management, Pricing & RGM, Trade Promotion, Ecommerce, Digital and Retail Execution. Also hear peer-set strategies, learn modern approaches, explore vendor capabilities and services, and optimize the perfect store retail experience. Each summit is valued at $1,995.

Sign up for POI Team Membership by Sept 19th and Receive one Certified Collaborative Marketer (CCM) Enrollment for a member on your team, value- $5,000 The next CCM Orientation is December 16th, 2021. This Executive Certification Program is specifically designed to develop the skills of current and future leaders in Food & CPG.

Inquire about Team Membership Value: (Up to 10 Members). Please contact Joanie Malin, Director of Membership and Communication at jhampto@P-O-I.org

See the POI Membership Benefits Fact Sheet for additional details. We created this tool to help you socialize the POI membership benefits with your cross-functional teams and leadership so they can register and, gain value too. Build your team of ten and, enjoy all of the benefits of POI membership!
the next POI Summit – Virtual, or Live in Chicago, IL November 3-5, 2021 https://poinstitute.com/events/
POI Members can reach Joanie Malin at POI at jmalin@p-o-i.org to reserve their passes today!

Industry News

General Mills Campaign Unlocks Mobile RewardsSource: (Food Dive August 16, 2021) The shift in consumer habits drove a 39% gain in e-commerce sales from a year earlier during the first quarter of 2021, according to the Census Bureau. The growth was faster than the 17% gain in total retail sales that included spending at brick-and-mortar stores. Because General Mills gathers a variety of shopper data through Box Tops, it’s better positioned for marketing partnerships with brands in non-food categories that also end up in shopping carts as consumers seek greater convenience. Learn more Ben’s Original Spotlights Diverse Families in First Rebrand CampaignSource: (Mktg Dive August 16, 2021) Now, Mars Food is looking to enshrine the product as one centered closer to purpose and welcoming people from different walks of life. The extensive integrated campaign debuting today draws on “unique recipes, traditions and interactions” of a range of groups that constitute family, including a Black nuclear family, a pair of friends, three roommates, a single-parent home, a family who uses sign language and a multigenerational Pakistani family. Learn more Keurig Dr Pepper Launches Pepper Perks Loyalty ProgramSource: (Food Dive August 18, 2021) Keurig Dr Pepper is looking to reward its frequent buyers with exclusives such as new flavors, which have proven popular with the soda category’s young core customer base. The Pepper Perks rewards program could provide the beverage maker with an opportunity to solidify brand loyalty among some of its most frequent Dr Pepper consumers. A recent study by Merkle found that 81% of consumers wanted to form a relationship with brands. Meanwhile, 58% of respondents said that special offers and prizes are the most important ways for brands to recognize their loyalty as customers. Learn more

Missed a POI webinar? Watch on- demand any time!   POI members have access to On-Demand recordings of POI webinars here In this webinar, attendees learn: • How your pricing and trade promotion team with the support of Machine Learning are able to maximize your profits. • Why it is important to customize your promotional strategy by region and retailer. • How to improve your promotions efficiently with the combination of Artificial Intelligence (AI) and standard econometrics. • Why time is of the essence when planning your promotional strategy

Inside Save A Lot’s New Branding CampaignSource: (Grocery Biz August 18, 2021) The ongoing move to digital advertising, in the meantime, has brought costs down and precision up, providing independent operators a chance to affordably deliver a message that might have previously been out of their reach…The headlining music video, shot by noted director Drew Kirsch and performed by up-and-coming hip-hop artists Tamara Bubble, Leon Evans and Sarai and a cast of dancing comic actors, has garnered an astonishing 2.7 million YouTube views and counting since its July 28 debut. Learn more Oatly Forecasts Annual Revenue SurgeSource: (Reuters August 16, 2021) Founded in 1990, Oatly has ridden a wave of interest in plant-based food in recent years, led by millennials and Gen Z consumers, who are more than willing to spend on sustainable products that are also healthy. Oatly, whose backers included celebrities Oprah Winfrey and Jay Z, said it was especially benefiting from its exclusive U.S. oatmilk supply agreement with Starbucks Corp (SBUX.O), with the coffee chain accounting for 27% of sales in the second quarter. Learn more  Walmart on Pace to Reach $75B in E-Commerce SalesSource: (Grocery Dive August 17, 2021) John Furner, president and CEO of Walmart’s U.S. operations, said “Recently, the category’s momentum has been driven by added capacity in Walmart’s supply chain network, growth in pickup and e-commerce in food, and product improvements in produce and meat”. E-commerce sales grew 6% against the same period in 2020, a quarter in which the retailer’s digital sales nearly doubled due to pandemic-driven online shopping and consumer stockpiling more. Learn more The POI 2021 State of the Industry Report: Reset & Re-Plan:All year as POI connects with industry manufacturers, retailers, solutions providers we are gathering insights to share with you. These best practices are strategic, yet tactical for action and ROI. Understand the Best Practices of Highly Effective CPG Organizations & What Steps They Are Taking to Proactively Respond to Covid & Transform Their Organization For The Next Generation of Holistic Enterprise Planning Learn more and access the report here Albertsons Rolls Out Subscription Service, Loyalty ProgramSource: (DSN August 17, 2021) Albertsons has been expanding the range of digital services it offers customers in the past few months. These include a partnership with the Fetch Rewards consumer loyalty and shopper rewards app to send its users personalized offers, as well as on-demand delivery programs provided in collaborations with DoorDash, Uber, and Anycart. Learn more Krispy Kreme’s Global Growth TransformationSource: (Baking Biz August 18, 2021) Michael J. Tattersfield, Krispy Kreme president and CEO, said “Building out our e-commerce capability is the primary means for driving frequency,” he explained. “And in the first half of the year, 19% of our global retail sales were from e-commerce, a proportion we expect to keep growing. The power of e-commerce is clear. In the full year 2020, 82% of US e-commerce delivery transactions were incremental to sales, and e-commerce transaction values have increased as we expand our offerings into new areas like catering, gifting and dark kitchen expansion.” Learn more POI & SBX SOLUTIONS WHITEPAPER:INTELLIGENT TPM- Continuous Transformation ManagementWould you want to know (at the outset) what success will look like at the end of your TPx implementation? Look around your organization at your most valuable investment: People. When the people’s side of change is ignored or poorly managed, the project and the organization take on additional costs and risks. From this perspective, effective change management is in part a cost avoidance technique and risk mitigation tactic. Find out which types of costs and risks you can help your organization avoid by applying continuous change management. Access the complimentary Whitepaper here