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Promotion Optimization Institute

Promotion Optimization Institute

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POI Research

Dive into cutting-edge research that empowers you to lead, innovate, and transform the CPG industry with confidence.

Home » POI Research

The POI 2025 State of the Industry Report

Explore the POI 2025 Consumer Goods State of the Industry Report, which delivers essential CPG Industry trends and peer benchmarking across people, processes, and technologies within Holistic Enterprise Planning (TPMx, What-if Promotion Scenarios, ROI, RGM/TPO), Retail Execution, Digital Transformation, Artificial Intelligence and Modeling, Data Management, and more.

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The POI 2024 Consumer Goods Enterprise Planning and Retail Execution Vendor Panorama

The POI Vendor Panorama Description: The POI Vendor Panorama is a detailed report showcasing Enterprise Planning [TPMx/RGM (Includes TPO)] and Retail Execution vendor capabilities and technology advancements.

Join as a member for instant access to the POI 2024 Enterprise Planning & Retail Execution Vendor Panorama

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The POI 2024 Vendor Panorama Compendium

The POI Compendium offers in-depth profiles and comparisons of leading vendors, helping you make informed decisions on solutions for promotion, pricing, and revenue growth.Join as a member for instant access to the POI 2024 Enterprise Planning & Retail Execution Vendor Panorama

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POI Research Surveys

The 2025/26 Enterprise Planning (EPx) and Retail Execution (RetX) Benchmarking Survey

The POI 2025 Enterprise Planning and Retail Execution Survey is open, and it’s not just a data collection exercise. Your input directly supports the POI State of the Industry Report, which provides critical benchmarking and insights that help the CPG community understand current trends, opportunities, and mitigate headwinds. If you have knowledge about your organization’s Trade Promotion Management, Revenue Growth Management (RGM), advanced analytics (AI), eCommerce, data management, and/or Retail Execution, your insights will help:

  • Benchmark current practices
  • Identify new opportunities for growth
  • Spot early indicators of industry shifts
  • Inform best practices across the CPG ecosystem

This is Part One of POI’s two-part annual benchmark. The RGM-focused survey will follow in August.

In just 20 minutes, you can contribute to a report that decision-makers across the industry rely on. As a thank-you, participants will receive:

  • Two complimentary passes to a POI Summit
  • Early access to the 2026 State of the Industry Report
Take the Survey Today!

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