The POI “Achieving Mutual Growth through Data Centered Collaboration” Summit Agenda
November 2nd – 4th | Dallas TX
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Wednesday, November 2, 2016
Workshop for Consumer Goods and Retailers: Moving to Digital Trade Management while keeping an Eye on Traditional Trade Management
Defining what exactly is digital?
Facilitated by: Dale Hagemeyer, Partner, Promotion Optimization Institute, LLC
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Thursday, November 3, 2016
Keynote: “And the 2016 Survey Says” – Five Key Differentiators that are Improving Promotional Outcomes
Presented by: Dale Hagemeyer, Partner, Promotion Optimization Institute, LLC
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General Session: Committing to eCommerce for Insights and Brand Growth
Presented by: Sri Rajagopalan, VP, eCommerce, Johnson & Johnson
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General Session: “Dismantling Pricing and Promotion – Real Actions to Improve ROI”
Presented by: Gary Singer | Principal | America’s Advisory Practice, Retail & Consumer Products Sector, Ernst & Young LLP
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Session A: A Revolutionary Approach to Trade Management
Presented by: Martin Reinicke, Corporate Director, Global Sales Development, Henkel Beauty Care, Henkel AG & Co. KGaA Duesseldorf
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Session B: CCM Session Collaborative Cultures and Strategies – How Pricing and Promotions are Affecting the Global Market Place
Speakers: Graeme McVie, VP & GM, Precima
John Stanton, Professor of Food Marketing, St. Joseph’s University
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Session A: Future Proofing Your Revenue Management and TPx Capabilities
Presented by: Ed Johnson, Principal, Deloitte Consulting
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Session A: Kellogg’s Journey Towards Optimizing Revenue Growth Management
Presented by: Craig DeSimone, Director, Global Revenue Management, Kellogg Company
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Session A: A Trading Partner Approach to Data Centered Collaboration
Moderated by: Kristy Weiss, Director of Business Analytics, Relational Solutions a Mindtree Company
Panel: Mike Marzano, Solutions Process Expert – Retail, Mondelez International
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Session B: CCM Session: Effective Pricing Strategy & Methodology for Collaborative Marketers
Presented by: Brandon Stine, Director of Analytics, Sequoya
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General Session: Achieving Promotion Optimization when Serving the Anytime, Anywhere Customer
Trading Partners still need to engage with customers on the customers terms, whether physically in the store or through multiple technology-based interactions. These experiences have and will continue to happen best when the right product is offered (at the right price) and available to the right customer at the expected time. Opportunities for real growth exist, yet require consistent alignment from HQ strategy to planning, linked to measured execution and advanced analytics. In this session, attendees will learn from a panel of CPG and Retail Leaders who are driving growth through their collaborative efforts.
Moderated by: Michael Gorshe, Partner, Accenture
Panelists:
Mike Gamage, Director Customer Analytics and Promotions, Blue Buffalo Co.
Mike Ziltzer, Fmr Director Customer Development Information & Analytics | ETS, Unilever
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Friday, November 4, 2016
Keynote: Next Generation of Collaboration in a Digital and Omni-channel World Omni Category Management
Moderated by: Peter Leech, Managing Partner, Retail Practice, The Partnering Group
Panelists:
Art Sebastian, Digital Shopping & eCommerce, Meijer
Byron Knight, Vice President Emerging Business at Georgia-Pacific
Prasad Pola, Chief Technology Officer at Plated.com
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Session A: How Pricing and Promotions are Affecting the Global Market Place
Presented by: Rick Hall, Global Head, Sales Effectiveness, Nielsen
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Session B: Integrating Predictive Modeling into with Trade Promotion Using Price and Promotion Models
Presented by: Chris Miller, Director of Revenue Management, Sunny Delight Beverage, Co.
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Session A: Leveraging Competitive Market and Media Data to Understand Your Marketing Performance
Presented by: Martin Böhm, Global Head of Marketing/Sales Technology & Analytics, Beiersdorf GmbH
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Session B: Optimize Promotion Effectiveness through Teams, Processes, and Technology
Presented by: Darren Parsons, VP Trade Marketing, Chicken of the Sea
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Session A: Innovations in Offline Data Capture, Analytics, and Insights
Presented by: Jared Schrieber, CEO, InfoScout
David Newman, Chief Insights Officer , Crossmark, Inc.
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Session B: Quick Wins for Analysts who want to Leverage Collaboration
Presented by: Bob Wong, E Ala E Consulting, Improvement Group for Analysts
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General Session: How Analytics Will Drive Better Internal and External Collaboration Presented by: Tim Barnes, Fmr Director, Net Revenue Management, Unilever
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Do you want to learn more? Join us at the POI Achieving Mutual Growth through Data Centered Collaboration, November 2-4th, in Dallas TX |
Register Now |
Agenda |