POI Pulse July 6, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
Visit www.POInstitute.com
| Trends & Developments
How the Top 200 U.S. Advertisers Spend Smarter “We’re shifting more advertising to digital media, search, social, video and mobile as consumers spend more time there,” P&G Chief Financial Officer Jon Moeller said at a June investor conference. “In general, digital media delivers a higher return on investment than TV or print.” Learn more Sam’s Club Launches a ‘shocking’ Way to Save The Shocking Values program features hand-picked, well-known brands at low prices. Shocking Values products are carefully chosen based on members’ interests, top trends and popular items from the company’s most popular shopping categories. Learn more Join 300+ of Your Peers at POI Summit in Dallas! More than 300 CPG Manufacturers and Retailers will join us — Ahold USA, JBSS, AAFES, DairyPure, Mondelez, Mars, PepsiCo, McCormick, Starbucks, Pinnacle Foods,Coca-Cola, Food Lion, Starbucks, Pinnacle Foods, Nestle, Kimberly Clark, Red Gold, DPSG, Johnson & Johnson, Perfetti Van Melle, Kraft Foods, Pictsweet, Hormel, Clorox, Tyson, Kellogg’s, Dannon, 7-Eleven, JM Smucker, Church & Dwight, Busch Bros., Topco, Keurig Green Mountain, Hillshire Brands, Giant Eagle, Jarden, Hormel, Musco Family Olive, ConAgra, Windsor Foods, Ainsworth Pet Nutrition, Del Monte, Rich Products, Mckee Foods, Borden Dairy, SC Johnson, and many others. By now you should have received your invitation. If not, reach me today at mkantor@p-o-i.org 7-Eleven to Offer Delivery Via Postmates “7-Eleven’s founder, Joe C. Thompson Jr., used to say 7-Eleven’s mission was to ‘give customers what they want, when and where they want it.’ Through the modern-day technology that Postmates provides, we can fulfill that promise in a way we haven’t done before,” said Raja Doddala, 7-Eleven vice president of innovation and omnichannel strategy. Learn more Saint Joseph’s University Expands Online Offerings Saint Joseph’s University of Philadelphia is in its second year of offering fully accredited online courses that will enable qualified industry executives from coast to coast-and maybe beyond-to earn Master of Science or Master of Business Administration (MBA) degrees in food marketing. Learn more More CCM Candidates w/ POI SJU CCM graduates and candidates included sales, marketing and merchandising executives from Starbucks, Ahold USA, Walgreens, Norseland, Inc., Pinnacle Foods, 7-Eleven, ESM Ferolie, Hormel, Delhaize America, Keurig Green Mountain, Wakefern, Campbell Soup, Mondelez, Continental Mills, and others. Learn more ‘Buy’ Buttons Aim to Entice Mobile Shoppers Now several companies, including Google, Facebook, Twitter and Pinterest, are trying to bridge the gap between mobile browsing and desktop purchasing with a simple “buy” button. And Serena Potter, group vice president for digital media strategy at Macy’s, which is working with Pinterest on “buyable pins,” said she did not care where her company’s sales came from. “We just want them to shop, so wherever they choose to do that research and complete the transaction is fine with us,” she said. Learn More |
POI Perspective
I expect you enjoyed the July 4th Holiday from every perspective. It is one of the best Holidays to reconnect with families, recharge your batteries, and enjoy the sell-through of inventory from virtually every channel, aisle, and category as shoppers moved at a frenetic pace to stock up and serve their guests, then restock for their families. It was also a time for me to reconnect with a few POI Members on how they are applying what they have learned/experienced at the last POI Summits in Chicago, and Geneva, and I’m proud to say that several of you are moving forward with your initiatives across Trade Promotion Management, Global Processes, Collaborative Marketing, Consumption Based Forecasting, Advanced Analytics, Price Optimization, Trade Promotion Optimization, and improving your teams via training, and new additions/skills. If you haven’t had time, nor taken notice of the last ten POI Events, and how they’ve progressively shaped the landscape of collaborative promotion optimization. Take note now of each theme, and how collaboration has been deliberately threaded throughout each leadership event. The November Summit continues this theme with over 250 attendees immersed in education, advancement, and proving the value of advanced skills, enabling technology, and best use of trade marketing, and merchandising strategy, resources, execution, and analysis. Enrollment for the next POI Collaborative Marketing Certification class is open. CCM candidates represent companies across retail and CPG including Walgreen’s, Keurig Green Mountain, Continental Mills, Wakefern, Bi-Lo Holdings, ESM Ferolie, Norseland, Campbell’s Soup, 7-Eleven, Ahold USA, and others. Learn more, and enroll today! Additionally, you can experience POI the next Summit in Dallas Texas, November 4-6, 2015. See information, and testimonials from the last POI Summit here! Join today as a member of POI. We’re building the next great POI Fall Summit now, and trending towards another record attendance. See the preliminary agenda here, as you’ll identify why you need to join us in Dallas! Have an outstanding week! Michael Kantor |
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| Career Opportunities |
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If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
Dean Foods Provides highly complex and comprehensive analysis on items related to Dean Foods’ product pricing strategies. Conducts statistical based analyses of price lists, architecture and price strategy, promotions strategy and effectiveness, and/or trade operations within the branded and private label portfolios. Analyzes market trends, product volume, margin and competitive prices, and/or promotional tactics and strategies and provides recommendations to management. Learn more Schwans Consumer Brands The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more |
Upcoming Events
POI Fall Summit 2015
Collaborative Marketing to Supercharge Profitable Growth Summit November 4-6, 2015
View the preliminary agenda, and register here.
