POI Pulse August 31, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
Visit www.POInstitute.com
| Meijer mPerks Members Clip Billion Coupons Source: (Drug Store News August 27, 2015) The popularity of digital coupons and shopping apps is at an all-time high as price-conscious shoppers are realizing how much their iPads, tablets and mobile phones can be used as a tool to help stretch family budgets,” said Michael Ross, VP digital shopping and customer marketing. mPerks has a redemption rate that is four times higher than the national average and frequent users are saving an average of 15% per year. Learn more
A New Perspective on Chief Information OfficersSource: (Strategy & August 2015) The implication is that supply chain management and logistics are now equal to – if not more important than – technological development in gauging the success or failure of a CIO. These executives tend to react to turbulence in the financial world or external risks to their firm in the same way as their colleagues. Learn more Join 300+ of Your Peers at POI Summit in Dallas! More than 300 CPG Manufacturers and Retailers will join us — Teams taking advantage of early registration include:
Grocery Growth Sluggish in UK as Prices Fall – Study Source: (Produce UK August 25, 2015)
Smucker’s Sales Surge-Pet Food, Coffee
More CCM Candidates w/ POI SJU CCM graduates and candidates included sales, marketing and merchandising executives from Starbucks, Ahold USA, Walgreens, Norseland, Inc., Pinnacle Foods, 7-Eleven, ESM Ferolie, Hormel, Delhaize America, Keurig Green Mountain, Wakefern, Campbell Soup, Mondelez, Continental Mills, and others. Learn more
POI Global Summit is Set for Brussels, Belgium Could a CPG Marketer be Twitters Next CMO?
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POI Perspective
If you’ve viewed one POI agenda/attended or attended each one to date, you’ll agree that each POI Summit is unique unto itself. Not as a disconnected set of events, but as a progression, advancement, and demonstration of continuous improvement. You’ll find it in our mission, our CPG/Retailer presenters’ credo, and you’ll leave each POI Summit with increased skills, insights, and relationships. I am inspired to write this column as we begin to finalize the sessions, and subject matter expert presenters that I know will meet your growing price/promotion optimization needs. Presenters from Kimberly-Clark, 7-Eleven, Grainger, Del Monte, Accenture, Tyson, Sunny Delight, Sereneti Kitchen, Bic Consumer Products, Strategy&, Mars, PepsiCo,and others will share their learning’s and successes with you in a deep and meaningful way. Many of you read POI Pulse weekly and gain an insight, or are currently pioneering efforts at your company to drive mutual growth, and you recognize that our commitment to the discipline of Trade Marketing, Pricing, Merchandising, Branding, Retail Execution, and Advanced Analytics continuously creates the path forward. Stay tuned for perhaps the biggest announcement next week, since the inaugural POI Summit! I also want to take this opportunity after the long weekend, and heading into the Fall to thank every POI Member who’s responded to my requests, and have helped our peers work through an area of Collaborative Marketing in a selfless and collaborative manner! At the POI Summit, you’ll get to know these individuals, not through awards, nor press, but through their dedication to excellence, and their attention to detail in process, people/ skills, and enabling technology. The upcoming POI Fall Summit will demonstrate lessons learned, and present innovative ways that CPG Manufacturers are meeting growth challenges head on. From local to global, and Hi Lo to EDLP, the POI November Summit will once again raise the bar on the utilization and profit from improving processes, skills, and leveraging advanced analytics to drive greater ROI in a tough environment. If you received your invitation, but lost your promotion code reach me at mkantor@p-o-i.org. We are trending towards capacity in Dallas (as we did in Chicago), so please register now to attend with your team! Have an outstanding week, and Labor Day Holiday! See information, and testimonials from the last POI Summit here! Michael Kantor
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Dean Foods Provides highly complex and comprehensive analysis on items related to Dean Foods’ product pricing strategies. Conducts statistical based analyses of price lists, architecture and price strategy, promotions strategy and effectiveness, and/or trade operations within the branded and private label portfolios. Analyzes market trends, product volume, margin and competitive prices, and/or promotional tactics and strategies and provides recommendations to management. Learn more Schwans Consumer Brands The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more |
Upcoming Events
POI Fall Summit 2015
Collaborative Marketing to Supercharge Profitable Growth Summit November 4-6, 2015
View the preliminary agenda, and register here.
POI Global Summit, 10-11 May, 2016 Brussels, BE
