May 2016 POI Global Promotion Optimization Summit May 10-11, 2016, Brussels Belgium Tuesday Welcome Achieving the possible requires collaboration Motivating and Enabling Your Field Force for Getting Better In-store Execution How Coca Cola Icecek is Advancing Revenue Part 1 Part 2 Driving Trade Promotion Effectiveness in the Cloud Balancing Global Governance with Local Practices for Rapid SaaS TPM Rollout The Future Direction of Trade Promotion – Why Previous Approaches May No Longer Be Enough. What’s Next? Sales & Marketing Transformation: Consumer Goods Account Management in the Mobile World Revolutionizing the Trade Management Process Collaborating to Win with Customer First Promotions Part 1 Part 2 Wednesday Welcome Cracking the Code on European Best-in-Class Trade Promotion Taking Organizational Change Head On from HQ to Field Force– What it takes to Effectively Move to Cloud Technology Show Me the Money! – What it Really Takes to Capture Benefits from Trade Management Capabilities Executing Predictive Analytics in the Field to Drive Profitable & Mutual Growth with Our Customers Part 1 Part 2 The State of Mobile Analytics: Enabling the Perfect Store Trax Image Recognition Part 1 Part 2 How Integrated Business Planning Drives Mutual Growth Transforming Global Field Sales Teams How to Drive Successful Promotion Programs for Today’s and Future’s Shoppers Part 1 Part 2
