Introducing the POI Transformational Leadership Council (TLC): This group of Sr. Executives has an industry-leading mindset. To be influential leaders and transform our organizations, we will collaborate with other strategic thinkers across the CPG industry. When strategic partners connect, break throughs happen.
The POI Transformational Leadership Council (TLC) is a change-oriented community of business and technology leaders activating strategy & transformation through a distinctive blend of meaningful agendas and discussions geared towards solving the greatest challenges today, and those geared to disrupt the industry. As thought leaders we will cover topics such as: Why companies are not winning at driving promotion efficiency, learn why promotion efficiency isn’t the end goal, understand Revenue Growth Management, Optimization and Artificial Intelligence, eCommerce best practices and how to manage and leverage modern trade to drive omni-channel businesses.
The team will discuss advanced analytics strategies and capabilities, that when executed can provide your organization the visibility it has been looking for. Your organizations have a lot of data, are you struggling to drive insights and “intelligence” from the numbers. You are not alone. You will come with your experience and connect with senior leaders like yourself. We are better together, and we will work through current CPG issues that have been keeping us up at night.
*POI Transformational Leadership Council is intended for C-Suite and Senior CPG Manufacturers and Retailers. Directors are invited when attending with other senior leaders from their organization.
Strategic Discussion Agenda:
Enabling the Holistic Organization
You have built an organization with the right people, technology, reporting and have teams looking for insights on how to drive growth and achieve the gains your board is requiring.
So why don’t CPG leaders have the “whys”, dependable forecasts, time for strategy and are not experiencing growth and revenue gains? Discuss with other leaders how they are enabling a “Holistic Enterprise” approach that is positioning their organizations for growth in these most challenging times
Activating Intelligence in Commerce for Growth
Whether you’ve heard of Revenue Growth Management (RGM) or are just building strategies and a team, how do you move past the early development phase and gain the many benefits this practice can have on your organization? Beyond basic benefits: Enhanced collaboration with retailers, balancing Trade Management through M&A, marketplace shifts, personalization, modern trade incorporation, dynamic pricing, the tools, and change transformation through it all.
Best-in-class sharing with other leaders on how they are enabling future-fit capabilities that position their organizations for profitable growth
Members of the Council include: J&J, VP, Campbell’s VP, Ateeco/Mrs. T’s COO, Smithfield, CIO, VP JM Smucker, and more. Reach Pam Brown at PamBrown@P-O-I.orgor Michael Kantor at Mkantor@p-o-i.org to discuss additional details, and the specific agenda for this group.
Reach us with any needs, questions, or requests to further engage with POI at:
PamBrown@P-O-I.org
MKantor@P-O-I.org
PamBrown@P-O-I.org
MKantor@P-O-I.org
Industry News
Unilever: Make Advertising Noble Again
Source: (Mktg Week January 30, 2019)
Weed’s (CMO) agenda comes as Unilever claims to have made “significant steps” in working towards building the advertising industry’s first cross-media measurement model – a development that will, if successful, have a significant impact on improving the transparency and accountability of the digital advertising ecosystem.Learn more
Coca-Cola, Charmin to Pilot New Advertising Format
Source: (Biz Insider January 31, 2019)
“When someone pauses their program, it’s presumably because they are ‘going’ – it’s an extremely relevant place for our brand,” said Janette Yauch, Charmin’s brand director. “We know that brands need to reach their audiences at the right time with the right message.” Learn more
View Updated Agenda with NEW DEEP DIVE WORKSHOPS and Reserve your spot now with over 327 CPG/Retailer Peers, Chicago, April 3-5, 2019
New Sessions & Workshops on RGM, Retail Execution, Data & Analytics! Advance Your Trade, Category, and RGM Related to Amazon and Other eCommerce and Omnichannel Retailers.
The 2018 Spring Summit was sold out!
Attendees already registered include: Nestle, L’Oreal, Phillip Morris International, Brown Forman, Pernod Ricard, Kimberly-Clark, Morton Salt, Welch’s, Cargill, Ocean Spray, Campari, Tilamook, American Tire Distributors, Hain Celestial, Keurig Dr. Pepper, The Scott’s Miracle-Gro Company, Dole Foods, General Mills, BJ’s Wholesale Kimberly Clark, PepsiCo, Hometown Foods, Red Bull, Nestle, P&G, Constellation Brands, Ferraro, J&J, Unilever, Mars, Kraft- Heinz, Musco Family Olive, Kellogg, Abbott Nutrition, Bayer, Palermo Villa, Casey’s General Store, RX BAR, Ajinomoto Windsor, Land O’ Lakes, Church & Dwight, Spectrum Brands, Tyson Foods, Kellogg, Campbell’s, Herr’s, Eagle Foods, Mondelez, Ateeco/Mrs. T’s Pierogies, Pinnacle Foods, ConAgra, Walgreens, Blue Buffalo, Ainsworth Pet Nutrition, Colgate-Palmolive, Bimbo Bakeries, JM Smucker, Coca-Cola, Wells Dairy, Furlani’s Food, Massimo Zanetti Beverages USA, Barilla, Morton Salt, Mill Fleet Farm, MillerCoors, Smithfield Foods, Johnsonville, Ecos Brands, SC Johnson, InnovAsian Cuisine, Erath Friendly Products, Corby Spirit and Wine, Nestle Skin Health and many others.Register here
POI Members should request their complimentary passes now! Reach jhampto@p-o-i.org
Join POI Revenue Management Share Group for Manufacturers – Sharing Information & Best Practices; Facilitated by the Promotion Optimization Institute and CMS Consulting (Ken Sullivan). Provides members with a forum to discuss and share best practices, industry trends, emerging challenges and capabilities, as well as other relevant topics of interest to senior executives.
Topics Include: Revenue management analytics, EDLP vs High/Low, Channel strategy, Pack strategy, Product mix, Promotion Optimization, Sourcing and procurement, Value incentive curves, Execution and sell-in considerations, Strategic and tactical roadmaps, Cross-functional collaboration, Team structure and roles and more! Next meeting: April 2019 More Information and Join Here
Coty Wins with Data-driven Audience Discovery
Source: (The Drum January 28, 2019)
Emily Wasserman, manager, global digital innovation of the global beauty company, Coty Inc is excited to see campaigns that include experimentation and smart implementation of new technologies to drive success. ‘Emerging technologies have become an integral part of the marketing industry, impacting business models, services, as well as brand messaging,” she explained. Learn more
250+ Will Achieve Growth at POI European Summit
Delegates already registered include:
P&G, JAB, Unilever, Fererro, Jumbo, Orkla, Campari, Asahi, Hovis, Danone, Perfetti Van Melle, SCJ, MolsonCoors, Lactalis, Dr. Oetker, Orangina, L’Oreal, JAB, SCJ, Danone, JDE, Pladis, Beiersdorf, Arla Foods, Finlandia Cheese, Kellogg, Perfetti Van Melle, PepsiCo, Diageo, Ferarra, Delta Cafes, Heineken, Essity, Mars, Unilever, Coca-Cola, Dr. Oetker, Fererro, Mondelez, J&J, FrieslandCampina, SCA, AB Inbev, Wells Enterprises, Pernod Ricard, Lavazza, Kimberly Clark, Red Bull, Henkel, LEGO, General Mills, Hovis, SAB Miller, Lactalis, Carlsberg, Campari, and many more.
J.M Smucker on Collaborating with Emerging Brands
Source: (Food Dive January 30, 2019)
“The food industry has evolved based on consumers’ changing preferences and behaviors and this has necessitated new thinking and innovative solutions,” Tina Floyd, SVP/GM of consumer foods, J.M. Smucker Co. “We see promising opportunities to collaborate with emerging brands by pairing their ability to focus on smaller, more niche needs with our operational scale to bring fresh ideas to consumers in a meaningful way.” Learn more
Giant Foods to Open its First e-Commerce Hub
Source: (Grocery Dive January 28, 2019)
Frans Muller, CEO of Ahold Delhaize, told reporters in November that the company moved too slow in the past, and that 10% to 12% growth in e-commerce is “not satisfactory … and that’s why we’ve stepped up.””Twenty, 30% is an ambitious target,” he told reporters. “That is the right ambition for the moment, and the moment we can dial this up when we feel safe then we will do so.” Learn more
The presentations from the recently concluded POI Fall
Annual Summit in Dallas, TX are available to POI Members here
Summit are available to POI Members
Join attendees already registered for POI Canadian Summit: Maple Leaf Foods, Philip Morris Int’l, Church & Dwight, J & J, Dare Foods, Smucker Foods, Fiera Foods, Materne, PepsiCo, Ricola, Tree of Life, Bimbo , Kimberly Clark, Edgewell, Dr. Oetker, Agropur, High Liner Foods, Campbell’s and more. Register Here
Rob May, Director, Edgewell – “The 2018 POI Fall Annual Summit was the best summit yet. Great content, high energy, collaborative and educational. I will be sending others to future POI Summits so they can benefit as much as I have. Good combination of research/ theoretical and experience/practical.”
Starbucks’ Improved Traffic and Sales Trends
Source: (Mobile Mktr January 29, 2018)
CEO Kevin Johnson said greater adoption of mobile order and pay, enhanced personalization features, greater digital reach and a more seamless customer onboarding experience contributed to the rise in membership and boosted sales. U.S. same-store sales rose 4% in Q1 2019 from a year earlier, beating estimates of 3% growth. Learn more
Amazon to Manufacturers: Create Exclusive Brands
Source: (Grocery Dive January 28, 2019)
As brick-and-mortar transforms, Amazon-exclusive deals present an opportunity for brands to tap into the booming e-commerce space as more consumers turn to online shopping for food and grocery items.Learn more
POI 2018 TPx Panorama Released – Announces Best in Class!
Source: (POI Pam Brown 2018)
“Consumer buying behavior and the market landscape have dramatically changed in the last few years, which is further fueling a necessary but profound paradigm shift in the CPG ecosystem that calls for manufacturers and retailers to understand not only the consumer but pricing, trade deals, and digital marketing offers in today’s retail marketplace,” said Pam Brown, Chief Commercial Officer of the POI. Learn more, and access the report here
Biz Trends 2019: A Definitive Year in FMCG
Source: (Biz Com January 29, 2019)
The use of big data to drive business decisions will continue to grow this year and become the foundation for both strategic and tactical decision making. The ability to tailor marketing and media to one-to-one messaging will become common practice. Data is providing greater business insight, allowing businesses to become more agile, efficient and effective. Learn more
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