Industry News

Alibaba’s Online Growth Surges, AI, Looks Offline Source: (New York Times Feb 1, 2018) For both Alibaba and Tencent, though, creating more points of contact with their customers helps them amass more user data. This is one reason the companies are investing heavily in artificial intelligence, which helps them make sense of the boatloads of …

How Diageo is Proving Marketing Effectiveness Source: (Marketing Week Jan. 25, 2018) A new digital interface developed with partners to provide instant data helping Diageo’s marketers make strategic and planning decisions.  Savings have been made across most marketing activities, including everything from media and experiential to point of sale, the drinks giant said in its …

E-Commerce Filing Reveals Perils of Third-Party Food Dealers Source:(Winsight Grocery Biz Jan 19,18)The company describes being at the mercy of having its authorization to sell revoked by its partners, which they may do if Tal Depot cannot meet any number of performance metrics including limiting defects, late shipments, cancellations and customer interactions. Learn more Report: …

Report: Lidl Pressures Chains to Cut Prices Source: (Forbes Jan. 11, 2018)Essentially, Lidl and Aldi have such low prices that other grocers have to lower theirs just to stay in business-and a new study from the University of North Carolina at Chapel Hill shows just how much of an effect that has on their competition. …

    Invitation for Manufacturers and Retailers Exclusively Whole Foods Places New Limits on Suppliers – Upsets Vendors Source: (Washington Post Jan5, 18)   “We have been working to streamline our processes to ensure all our suppliers are supported and set up for success,” Don Clark, general vice president of purchasing for nonperishables, said.  “The changes to our in-store …

    CPG Manufacturers and Can Register Now! Peapod Rolls Out Text-to-Order Tool Source: (RetailDive Dec. 15, 2017) Peapod has launched a new “Chat-to-Cart” service that lets customers text their orders to the online grocer, according to a company release. Shoppers use the texting feature on their phone, and can use voice-to-text and even emojis to build their lists. …

    Next Orientation is December 13-14, 2017 Enroll Today How Amazon Picks “Random” Deals of the Day Source: (Wall Street Journal December 10, 2017) “For us, the deal of the day is a game changer,” said Jurgen Nebelung, VP of e-commerce and digital for Tea Forté. By sacrificing 35% of revenue per unit for the Cyber …

    Next Orientation is December 13-14, 2017 Enroll Today Coca-Cola Pushes Digital Impulse Buys Source: (FoodableTV Dec. 1, 2017) Because of a large percentage of Coca-Cola’s sales are from impulse buys, the brand is experimenting with ways to promote these actions digitally like by offering its beverages as pairings with meal kits and as a last-minute add-ons to …

    Digitally Savvy 7-Eleven Treats Amazon as a Friend  Source: (Digiday Nov. 27, 2017) 7-Eleven has integrated its rewards program in its app, launched a chatbot for Messenger and expanded its partnership with Postmates. It is also testing augmented reality, virtual reality, artificial intelligence and even drone delivery. One key tenet: Treat Amazon as …

    April 11-13th, 2018 Save the Date POI TPx and RE 2017-2018 Survey – Opportunity Be part of the dialogue at the POI Summit in 2018- Complete the survey for the chance to win one of 3 American Express gift certificates valued at $500.00 each.  In addition to getting a copy, time with the …

  Save the Date Diageo: Making Marketing a Better Route to CEO Source: (Marketing Week November 6, 2017) Marketing is at the heart of Diageo’s business. It dictates the overall strategy for brands such as Smirnoff and determines the best way to grow these brands, as well as communicating to the rest of the company how to do it. Learn more …

  Save the Date POI Fall Summit Dallas – Host Hotel Sold Out! Source: (POI Summit, Nov. 1-3, 2017)  This is your (Mfg. Retailer) last chance to register to network, and learn growth strategies to apply today, and tomorrow for immediate ROI. The agenda is strongest, and relevant with eCommerce, TPx, and Retail Execution lessons from Ahold USA, Blue Buffalo, …