Promotion Optimization Institute
Optimizing sales, marketing, and merchandising strategies.
2021 continues to be full of change! Are you working out where you should spend or save your next dollar? Are you contemplating taking a price increase but don’t have the internal team or capabilities to support the analysis? Do you know which brands to promote, when, and at what price point as we head …
In honor of Dr. Martin Luther King Jr. Five Leadership Lessons From Dr. Martin Luther King Jr.Today would have been Martin Luther King Jr.’s 91st birthday, and his legacy of service, sacrifice, commitment and faith is upheld as one of the foremost examples of courageous, moral leadership around the globe. His selfless, unwavering dedication to the …
Happy Holidays’, Seasons Greetings, and Happy New Year to all of you, your teams, and your families!The entire POI Team hopes you, your teams, and families are all healthy, as that is most important. As we look forward to the New Year, we can all take a moment to reflect upon the events of 2020…2020 was …
Data Remains Foundational! Data Management: As companies have greater amounts of data, it is critical that an organization prioritize data management and assign an owner/team for this critical management component. POI’s recommendation is to establish an enterprise data and analytics owner that is responsible for: data management, enterprise analytics and reporting, executive dashboards, and generating …
A global pandemic, social justice advocacy, the ubiquitous rise of digital commerce, advanced last-mile fulfillment technologies, and sensitivities toward environmental and social purpose with brands—these topics are all changing how consumers think and interact with CPGs manufacturers. This ever-changing business landscape means CPGs must reevaluate their trade promotion funding, communication, and spending strategies, and align …
This past week at the POI Global Virtual Summit, great details were shared by subject matter experts including CPG and Retailer peers on best practices for transformation with pricing, promotion, Advanced Analytics, planning and forecasting, and solutions. As we enter the fourth quarter, and begin to look at initiatives for 2021, it is important to understand the …
One Week Until the POI Global Virtual Summit: Capabilities Lead the Way! View the agenda and register today!https://bit.ly/POIGlobalVirtualSummitAs a global community, we remain the throes of challenging times and together confront the difficulties COVID-19 presents to our teams, families, communities, and customers, it is clear that the role of consumer goods companies and retailers (healthcare, and others …
Your Checklist for a Changing CPG Industry – How to Reset and Re-plan for the Balance of 2020:Greater details, and action items to execute these priorities are in the full POI 202 TPx Vendor Panorama Report. Reach Joanie Hampton-Malin to learn how to access the full report at jhampto@P-O-I.org Evaluate 2008 recession impacts by brand (PL impact) and determine potential …
Access the POI 2020 TPx Vendor Panorama Today!The Promotion Optimization Institute (POI), the leading resource for trade marketing and merchandising executives, released its 2020 POI TPx Vendor Panorama,“Even in the face of COVID-19 and the consumer products industry paradigm shift that is taking place, Trade Promotion and Revenue Growth Management is more relevant today than ever before,” …
Access the POI 2020 TPx Vendor Panorama Today!Wykoff, New Jersey August 24, 2020: The Promotion Optimization Institute (POI), the leading resource for trade marketing and merchandising executives, today released its 2020 POI TPx Vendor Panorama , and found that 87% of consumer packaged goods (CPG) companies surveyed reported that they are struggling with modern trade. The 2020 …
Preview of what’s new in the upcoming POI 2020 TPx Vendor Panorama: Market Overview & Solution AdvancementsOur Global CPG marketplace is changing and many ongoing issues like effectively managing trade promotions, pricing, forecasts, revenue growth, analytics dislocations etc. still persist. Additionally, there are changes in market dynamics as per the Covid-19 implications including increased blurring …
Trade Promotion Planning & Optimization – POI Best Practice Series Multiple automated capabilities are available to improve efficiency and effectiveness of trade: Trade Promotion Management (TPM=transactional), Trade Optimization (TPO=forward looking what-if scenarios), and post event analytics (TPE/ROI). Together these capabilities deliver total TPx functionality. Only recently have vendors been deploying these capabilities in one seamless holistic …
