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POI Pulse June 20, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Registration is open for Retailers, Manufacturers, and Distributors! Trends & Developments POI Webinar Series – Avoid the Long and Winding Road to Trade Analytics June 22, 2016 2:00 EDT This discussion will cover areas such as TPM, TPO, Post Event Analytics, and Integrated Business …

POI Pulse June 13, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Registration is open for Retailers, Manufacturers, and Distributors! Trends & Developments Expectations Highest for CFOs – Add Strategic Value Source: (CFOMagazine June 10, 2016) If data analysis and forecasting are integral to strategic planning, then more-powerful software tools for those purposes should help finance chiefs …

POI Pulse June 27, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Registration is open for Retailers, Manufacturers, and Distributors! Trends & Developments The POI 2016 Retail Execution Vendor Panorama – Report Source: (Promotion Optimization Institute 6-27-16) POI today released its POI 2016 Retail Execution Vendor Panorama, a detailed analysis of the Retail Execution market …

POI Pulse June 6, 2016, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Starbucks, AB InBev Partner for Teavana Push Source: (Grocery HQ June 3, 2016) Starbucks is partnering withAnheuser-Busch InBev to make, bottle and distribute its ready-to-drink teas, which will be introduced throughout the U.S. in the first half of 2017. Learn more Wal-Mart Looks to …

POI Pulse May 31, 2016, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Gain the Skills Necessary to Advance Your Career Source: (Promotion Optimization Institute 3-31-16) Your next chance to becoming a Certified Collaborative Marketer (CCM) is June 16-17, at Saint Joseph’s University in Philadelphia, PA.  Achieving the CCM allows you to think differently, and gain essential …

POI Pulse May 23, 2016, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Unilever CMO – Sustainable Brands Grow 30% Faster Source: (Marketing Week May 20, 2016) Keith Weed said “Our research is clearly showing us that consumers want to buy more sustainably, and many of them already are. This is important because there has always …

POI Pulse May 16, 2016, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Snyder’s-Lance Shares Plans for Diamond Brands Source: (Food Biz News May 12, 2016) “We expect our revenue synergies to be in four areas,” Carl E. Lee, CEO said. “First, geographically, we are expanding core brands to new markets. Also by channels, leveraging …

POI Pulse May 9, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com [divider] [divider] [two_third]  Trends & Developments L’Oréal Paris – 3 Times a Winner Top Cosmetic Brand Source: (International Supermarket News 5-6-16)”L’Oréal Paris continues to impress: bettering itself and raising its game the whole time. It is performing well in three key respects: it is …

POI Pulse April 25, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments POI Webinar – Trade Promotion Analytics: Know the 50% Promotions That Work Hosted by Promotion Optimization Institute, Just as the old Wannamaker adage goes with “half of my advertising works…” companies today know that nearly half of their trade promotions …

POI Pulse May 2, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com [divider] [divider] [two_third]  Trends & Developments Costco Adopts Strategy to Meet Demand for Organics Source: (Star Tribune May 1, 2016) CEO Craig Jelinek touted the vast amounts of food the company sold last year, from 83 million rotisserie chickens to $6.1 billion worth …

POI Pulse April 18, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Nestle Winning with Premium Positioning Source: Food Bus News April 14, 2016) Products with a premium positioning, such as Häagen-Dazs super premium ice cream and Coffee-mate Natural Bliss coffee creamer, have driven growth in the United States, where Nestle said it has pared …

POI Pulse April 11, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments POI State of TPx and Retail Execution for Global Consumer Goods Report Source: (Promotion Optimization Institute, 2016) The survey probed various dimensions within two separate but related capabilities: trade promotion management, particularly, how manufacturers sell at the headquarters level of retailers, and, retail …