November 2016 POI Dallas Summit

November 2-4, 2016, Dallas Summit

Thursday

	Welcome
	Keynote: “And the 2016 Survey Says” –  Five Key Differentiators that are Improving Promotional Outcomes
	Dismantling Pricing and Promotion – Real Actions to Improve ROI
	Committing to eCommerce for Insights and Brand Growth
	A Revolutionary Approach to Trade Part 1 A Revolutionary Approach to Trade Part 2   CCM Session: Collaborative Cultures and Strategies – How Pricing and Promotions are Affecting the Global Market Place     Future Proofing Your Revenue Management and TPx Capabilities
	Kellogg’s Journey Towards Optimizing Revenue Growth Management     CCM Session: Effective Pricing Strategy & Methodology for Collaborative Marketers
	A Trading Partner Approach to Data Centered Collaboration Part 1 A Trading Partner Approach to Data Centered Collaboration Part 2   A New Recipe for Integrated Business Planning to Improve in Competitive Times
	Achieving Promotion Optimization when Serving the Anytime, Anywhere Customer

Friday

	Welcome
	Next Generation of Collaboration in a Digital and Omni-Channel World Omni Category Management
	Breaking Out of Your Trade Inertia
	Leveraging Competitive Market and Media Data to Understand Your Marketing Performance Part 1 Leveraging Competitive Market and Media Data to Understand Your Marketing Performance Part 2
	Innovations in Offline Data Capture, Analytics, and Insights Part 1 Innovations in Offline Data Capture, Analytics, and Insights Part 2 Innovations in Offline Data Capture, Analytics, and Insights Part 3 Innovations in Offline Data Capture, Analytics, and Insights Part 4
	Cracking the Code on Best-in-Class Trade Promotion