POI Thanks you and your entire team, who continuallly take on the challenges to succeed. Stay healthy and safe!
Join POI and Register nowto join us for the POI Virtual Summit, from your desk, on May 12, 2020, 10 AM ET – 5 PM ETOmnichannel, RGM and Strategies to Lead Through Covid-19 In the New Digital Age for Optimal Customer Experience and Trading Partner SuccessPOI is donating 10% of the profits from the Virtual Summit to theGlobal FoodBanking Network for Covid-19
Register Today for the POI (Rescheduled) Chicago Summit
We hope you all had a peaceful, healthy, and safe Holiday weekend. On Friday, Pam and I had an opportunity to connect with the POI board. As difficult as these unprecedented times are, we shared from different perspectives (across CPG, Retail, Local, Global, People, Communities, etc.) on how leaders are moving from today’s reactionary business environment from Consumer to shelf to raw goods, and strategies to quickly adapt, relying on our people, existing analytics, and redefined processes for an evolving value chain. I could not be more proud of the work we do with our board, and their extended teams, including our industry that never hesitates to step up, and through crises. Additionally, I am proud to introduce POI’s newest board members, who brought needed new insight, and fresh perspectives for our initiatives with our growing membership. We are thrilled to welcome:
Vicki Wicker, Sr. Consultant at General Mills, Leabe Commisso, VP Sales, NA, for Kantar’s Trade Optimization Practice, Dr. Russell Zwanka, Professor, Food Marketing, Sienna College, and Leslie Mackay, Vice President Sales Canada
You’ll see their contributions immediately, as we shape new virtual summits, necessary business process and technology for a changing environment, and meet them in Chicago, IL at the rescheduled POI Chicago Summit on Sept. 30-Oct. 2, 2020.
When we’re not working here at POI, we are delivering food to Hospitals, Skilled Nursing Facilities, and Seniors on their own.Â We also are donating 10% of the profits from the POI Virtual Summit.
We invite you to join us, and learn strategies and tactics to adapt and thrive as we all work through Covid-19 Challenges together!
Sessions will focus on 5 essential areas to adapt and succeed, including: Strategies to Overcome Covid-19 ; Digital/Ominchannel/D2C; Revenue Growth Management/AI; Evolving Customer Experience/Retail; Trade Management/Optimization; Retail Execution
Here are examples that you will access from your workspace, live, or on-demand: Building Resilience In The Value Chain
Consumer goods companies are facing major disruption as a result of COVID-19. Workforces have moved remote, overnight. Distribution motions are changing, sales are now taking place digitally. Consumers are looking for direct engagement and buying channels from brands. And the role of brands in the community is more important than ever. Hear how brands are navigating these disruptions with agility and relevance, connecting employees, customers, consumers and communities.
Presented by: Michael Carr, Industry Go To Market Salesforce
Harmonizing and Integrating Your Data Across the Organization for Insights and Growth in Any Economic Condition
KIND Snacks will share with attendees how they are able to pinpoint successes with retail partners and reallocate unproductive money to more effective sales, marketing, and merchandising activities (as is the current case with Covid-19). Greater sales effectiveness from HQ Strategy to Field Execution is now possible with access to actionable, real-time data, including promotion profitability, total trade spending visibility, account and/or product-specific profit and loss, promotion calendar, and accurate sales and spending. Data also empowers KIND Snacks to move into the future efficiently. KIND Snacks now makes smarter decisions, devises more relevant ideas, and works more strategically, setting itself up for a bright future!
Presented by: Jill Watson, Director, Finance Systems, KIND Snacks
A Path to Successfully Include AI in Your Organizations Revenue Growth Management PracticePresented by: Carst Vaartjes, CTO, visualfabriq
My First 90 Days on the Job at Pepsi Foods
David Chen brings his Finance, S&OP, Pricing experience across CPG and Retail to the Revenue Management discipline at Pepsi Canada. He and Rob will walk you through detailed steps on getting RGM right, including:
– How I developed the “Right” financial lens on the business
– How I prioritized my work and what I wanted to accomplish
– Tools used to learn the business
– Quick wins to make an immediate impactPresented by: David Chen, Revenue Management, PepsiCo Foods Canada
Rob Schram, Owner and Founder, Cornerstone Capabilities Inc. The Critical Role of Post-Promotion and Baseline Analytics in a DisruptiveSupply & Demand Environment Learn how CPG manufacturers handle consumption volatility during unprecedented times. Blacksmith Applications’ customers will share how they’re addressing never-before-seen pantry loading and consumption spikes. These new consumer tactics have CPGs closely evaluating baseline impact, shift in product mix, and overall demand. Attendees will better understand how this impacts future base and promotional events. Presenters will share how CPGs can develop a normalized annual plan for 2021 (that factors out volume disruption).Presented by: Jon Vasatka, EVP Business Development, Blacksmith ApplicationsJoel Cartwright TPx Retail Product Management, Blacksmith Applications
Casey Joiner, Trade Marketing Manager, Rich Products Corporation
Dean Zuta, Head of Trade Planning and Finance, Solaris Paper Driving Sustainable Profitability with Occasion-led RGM in a Time of UncertaintyOccasion-led RGM can drive sustainable profitability for CPG companies and fundamentally reset the dynamics with retail partners, creating strategic, win-win partnerships, both in times of crisis and economic growth. It is a robust and data driven understanding of consumption occasions, looking into different shopper needs, category, channel and customer behaviors. (e.g. Consuming a product at home with family as opposed to at work by yourself). Leveraging advanced analytics to deliver powerful insights, Occasion-led RGM provides transparency into commercial performance and helps optimize commercial focus and resources. In this session, we will demonstrate how Occasion-Led RGM can help, with particular focus on economic downturn and uncertainty:- Focus assortment on most incremental, profitable products- Prioritize pricing and promotion initiatives- Identify volume growth through white space opportunitiesPresented by: Sheldon Lyn, Partner, McKinseyChris Enger, Partner, McKinsey View the complete game-changing agenda, and register here https://bit.ly/POI_VirtualSummit_2020_Agenda
Register to join us for the POI Virtual Summit, from your desk, on May 12, 2020 at 10AM-5PM. The POI Chicago Summit is being rescheduled for late September, in Chicago. View the complete agenda, and register today: https://bit.ly/PoiChicagoSummitResched_9-30It is our goal to bring you meaningful advice and information to achieve your objectives!
Reach us with any needs, questions, or requests to further engage with POI at:PamBrown@P-O-I.org
Reach Joanie Hampton at POI firstname.lastname@example.org for more information on registering for the Virtual Summit
Have a healthy and safe week!
Pepsi Sponsors Global Special for COVID-19 ReliefSource: (Mktg Dive April 7, 2020) Pepsi is leveraging its expertise as a marketer with significant experience in working with musicians and helping organize entertainment specials… Todd Kaplan, VP of marketing at Pepsi, said “While social gatherings look a bit different these days, we are excited to do our part to help bring people around the world together – while staying at home – to re-connect around a shared love of music and a strong desire to take action in the fight against COVID-19,”. Learn more
The POI Chicago Summit has been rescheduled. Register & Join us September 30 – October 2, 2020 in Chicago.Executives already registered: PepsiCo, Mondelez, Colgate Palmolive, Perrigo, Coca-Cola, KIND Snacks, Abbott Labs, , Mattel, Perfetti Van Melle, Mrs. T’s Pierogies, Iris Nova, Hershey, Melitta, Henkel, Reynolds Consumer Products, General Mills, Kao, Barilla, Land O’ Lakes, SC Johnson, Morton Salt, Eagle Foods, Nestle, Unilever, Walgreen’s, Dollar General, P&G, InnovAsian Cuisine, Taylors at Harrogate, RJ Reynolds, Dole Foods, Hostess Brands, Hormel, Kellogg, Pfizer, Ferrero USA, Casey’s General Stores, Tillamook, Schreiber Foods, Sargento, Interstate Batteries, Rich Products, Talking Rain, Ocean Spray, Riverside Naturals, AAFES, Johnsonville, Palermo’s Pizza, Gortons, Clorox, Bel Brands, JM Smucker, Kimberly-Clark, Campbell’s Soup, Church & Dwight, Hometown Foods, Constellation Brands, J&J, Mars, Kraft Heinz, Musco Family Olive, American Tire Distributors, Richardson International, and more. If you registered for POI Chicago, please stand by for a note from Joanie regarding your confirmation.
Save the Date for the POI Fall Annual Summit, November 4-6, 2020 in Dallas!
Kraft Heinz Reports Better-than-Expected Sales GrowthSource: (Barron’s April 7, 2020) The company said it now expects 3% sales growth in the first quarter. That is about $200 million, or 3.7%, better than Wall Street was modeling. “Right now, our mission as a company has never been clearer: we have a huge responsibility to keep feeding the world,” said CEO Miguel. “Each leader on our team is focused on making the Company and our global business as flexible and agile as possible to meet demand forecasts that are changing daily.” Learn more
Nestle Expanding Blockchain to Coffee BrandSource: (Food Biz News April 6, 2020) By scanning a QR code on a package of a Zoegas product, consumers can trace the coffee from its growing locations to the Zoegas facility in Helsingborg, Sweden, where the beans are roasted, grounded and packed. The data includes information about farmers, time of harvest, transaction certificate for the specific shipments, as well as roasting period, according to Nestle. Learn more
Register Today for the 2nd Annual POI Canadian Summit, June 10-11, 2020 in Toronto!
Already registered for POI Toronto: Coca Cola, Danone, J & J, Lassonde, Bonduelle, Edgewell, Mondelez, Unilever, Simply Good Foods, Sofina Foods, Ferrero, PepsiCo, RGH, Nestle, Conagra, Maple Leaf Foods, Upfield, Smucker Foods of Canada, Kraft Heinz, Kimberly Clark, Ocean Spray, Arterra Wines, Clorox, From the Hearth, WN Pharmaceuticals, Parmalot, Pfizer Consumer Healthcare, and many more!Pernod Ricard CEO on Building ConnectionsSource: (Forbes April 8, 2020) As the beverage industry changes and restaurants and bars around the world change their operations, Pernod Ricard has also adjusted. Customers are increasingly favoring virtual happy hours and toasting each other over technology. To support the new way of connecting, the company has strengthened its e-commerce business and worked towards pickup and delivery options. Learn more
Unilever Prioritizes Products During CoronavirusSource: (Food Dive April 2020)
Jostein Solheim, EVP of foods and refreshment for North America at Unilever, said “We want the whole Unilever portfolio to be back in stock everywhere as soon as possible,” he said. “But we will prioritize the core items – and that we have done across the portfolio to make sure that the highest demand is met immediately. … Normally we wouldn’t want to be out of stock on anything in a store.” Learn moreRussell Stover to Launch Virtual Bunny HuntSource: (Mobile Mktr April 2020) Russell Stover’s social media campaigns arrive as millions of Americans face the possibility of not seeing loved ones on Easter, the biggest time of year for giving chocolate as a gift. The chocolatier’s Instagram challenge and virtual hugs on Giphy give the brand a way to participate in conversations among consumers who have become much more reliant on social media to stay connected with friends and family during the pandemic. Learn more
Join POI and/or Register to join us for the POI Virtual Summit, from your desk, on May 12, 2020 at 10 AMThe agenda includes presentations (originally scheduled) for April, plus others including Kantar, Henkel, SAP, Stategy&, PepsiCo, Accenture, UpClear, Perfetti Van Melle, Spring Global, Deloitte, Kind Snacks, Exceedra, Visualfabriq, StayInFront, Ocean Spray, Salesforce, StayinFront, Eversight, Rich Products, Blacksmith Applications, Solaris Paper, Periscope by McKinsey, Cornerstone Capabilities, Kellogg’s, Clarkston, Constellation Brands Wipro Promax, L’Oreal, TABS Analytics, MC1, and more. We’ll deliver subject matter across RGM, Omnichannel, AI, eCommerce, and Customer Experience, plus leadership examples from our peers who are navigating through today’s greatest challenges with Covid-19. POI is donating 10% of the profits from the Virtual Summit to the Global FoodBanking Network for Covid-19
See Full Agenda & Register Here
Already registered for the POI Virtual Summit: Nestle, P&G, Visualfabriq, Coca-Cola, Accenture, Constellation Brands, PwC Strategy& Perfetti Van Melle, Clarkston, Colgate-Palmolive, Deloitte, PepsiCo, Exceedra, Kimberly-Clark, SAP, Oregon Ice Cream, Eversight, Campbell, Salesforce, Kellogg’s, Mrs. T’s Pierogies, Vistex, Maple Leaf Foods, Cornerstone Capabilities, Johnsonville, Spring Mobile, Reynolds Brands, Blacksmith, Rich Products, TABS Analytics, Flowers Foods, UpClear, Organic Valley, Kind Snacks, StayIn Front, Campari, MC1, Kraft-Heinz, McKinsey, and many more!P&G & Tik Tok Collaborate on Social Distance CampaignSource: (Net Imperative April 7, 2020) P&G officials said it sponsored the effort to promote safety among fans of the social media platform that research showed hasn’t fully absorbed the magnitude of the outbreak. The result: 31.2 million views for #DistanceDance since being posted on social media video platform Tik Tok late Tuesday night. Gov. Mike DeWine even played the video at his regular 2 p.m. coronavirus briefing, giving P&G a shoutout. Learn more
Advance your Skills and Career as a Certified Collaborative Marketer! Collaboration and Optimization – 90% Online! One scholarship remains for the Next Orientation Class – June 17-18, 2020 More Information & Enroll here
“I truly enjoy meeting as a group and learning from the professors and colleagues at the POI Certified Collaborative Marketer program at Saint Joseph’s University. Thanks for putting this certification program together, it’s fantastic!” -Veronica Escalante, Customer Development Manager, Sprout Foods, Inc.Coronavirus Riles Chicken and Egg SuppliesSource: (Food Processing April 6, 2020) As a result, Sanderson said, the company is reducing production from 1.3 million to 1 million birds per week at its plant in Moultrie, Ga. Sanderson had reported its first case of coronavirus exposure on March 23. The company is already shifting production toward the cuts demanded by the retail market and away from the whole birds preferred by foodservice customers. Learn more
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