We at the Promotion Optimization Institute, having been founded during the great recession, understand the severe economic impacts of Covid-19 on people in our community and industry. We are constantly seeking ways to support our Membership including the Consumer Goods and Retail Industry. During this past weekend, I looked back on POI’s mission “to lead the emergent Retail Marketing profession by developing, advancing, and disseminating Trade Marketing and Merchandising knowledge and education.”
As you’ve known us extend passes at our live events for CPG Manufacturer and Retailer Executives in between jobs (to help them refresh skills, to network, learn and apply best practices to their next role, POI is providing up to 200 passes to the Virtual Summit (education, sharpening skills and knowledge) for those CPG/Retailer Executives currently displaced as a result of Covid-19. This also includes this year’s Graduating Food Marketing Majors, who will gain necessary industry experience through the POI Virtual Summit (live or on-demand) while they are being hired. If you are affected, and in this category, pleas email me directly at Mkantor@p-o-i,org this week (Subject: POI Support Program), with your complete information, and we will register you for one of these passes. Beyond learning to manage, adapt, and thrive through Covid-19, all attendees will better understand (from Nestle, Kantar, PepsiCo, Perfetti Van Melle, Rich Products, Henkel, Solaris Paper, InnovAsian, Kind Snacks, Mars Petcare, etc.): RGM, AI, Trade Promotion, Omnichannel, D2C, Customer Experience, Insights and Advanced Analytics, Category Management, and the latest technologies via virtual exhibits.
For the rest of us across CPG, Retail, and Solutions, please join us in supporting this effort by paying whatever you can either purchasing a POI discounted Membership, or a single attendee pass to the Summit, while investing in yourself. We appreciate your support.
Some examples of what you’ll learn include:Navigating Through an Accelerated Move to a Digital World
Presented by: Matt Campbell, Managing Director, Digital Customer & Channel Transformation, Accenture
Trey Alexander, Managing Director, Strategy, Accenture
Ray Boyd, Senior Manager, Accenture
Modern Marketing in a Shifting Omnichannel World
Presented by: Ken Krasnow, Vice President Omnichannel Marketing, Henkel Corp.Driving Sustainable Profitability with Occasion-led RGM in a Time of Uncertainty
Presented by: Sheldon Lyn, Partner, McKinsey
Chris Enger, Partner, McKinsey The New Category Management of Data, Knowledge and Experience
Presented by: Dave Marcotte, SVP, Cross-Industry/Cross-Border and Technology, Consulting Division, Kantar
Richard Hilton, Director, Center of Competency for Trade Planning, NestléHow Performance Management Capabilities Empower HQ and Field Teams to Execute on Strategic Insight to Capture Growth
Presented by: Kerry Farrell, SVP Sales and Customer Success, Eversight with CPG Panel
Scott Johnson, Sr. Manager Revenue Optimization, Land O’ Lakes
Jonathan Cole, Strategic Revenue Management Leader, Mars Petcare USSee the complete agenda and register here: https://bit.ly/POI_VirtualSummit_2020_AgendaExperience the POI Virtual Summit Platform, and register here: https://bit.ly/PoiVirtualSummitPlatformHear from our presenters:https://bit.ly/Jill_WatsonKindSnacks_PoiSummit
POI is also donating 10% of the proceeds to the International Food Banking NetworkWe anticipate seeing you “virtually” Soon!
The POI Team also wants to thank our new and advanced recurring CPG members for their support, and investment in membership, and the POI’s investment in the Virtual Summit, so we can innovate to serve everyone whose benefited personally and professionally through POI research, events, advisory, and education. New and advanced membership/registration include: Campbell, Colgate, Constellation Brands, GSK, Hershey, Jonsonville Sausage, Kellogg’s, Kimberly-Clark, Mars, Mondelez, Mrs. T’s Pierogies, Nestle, Organic Valley, P&G, PepsiCo, Philip Morris, Schreiber Foods, Simply Good Foods, Sysco, and Unilever.
Please join them, and more plus leading solutions for strategies, tactics, and actionable advice by registering for the POI Virtual Summit. We are calling on our community now more than ever to gather, learn (live or on-demand) for this event. A portion of the proceeds goes to the Global Food Banking Initiative. Please reach me, Joanie, Pam, Susan, or Jackie (who you may receive a call from soon).
Most importantly, we hope you and your loved ones stay healthy and safe during this time!
We anticipate “seeing” you at the POI Virtual Summit live or on-demand.
Sessions will focus on 5 essential areas to adapt and succeed, including: Strategies to Overcome Covid-19 ; Digital/Ominchannel/D2C; Revenue Growth Management/AI; Evolving Customer Experience/Retail; Trade Management/Optimization; Retail Execution
View the complete game-changing agenda, and register here https://bit.ly/POI_VirtualSummit_2020_Agenda
Register to join us for the POI Virtual Summit, from your desk, or on-demand on May 12, 2020 at 10AM-5PM.
The POI Chicago Summit is being rescheduled for late September, in Chicago. View the complete agenda, and register today: https://bit.ly/PoiChicagoSummitResched_9-30 It is our goal to bring you meaningful advice and information to achieve your objectives!
Reach us with any needs, questions, or requests to further engage with POI at:PamBrown@P-O-I.org
Reach Joanie Hampton at POI firstname.lastname@example.org for more information on registering for the Virtual Summit
Most importantly, have a healthy and safe week!
Bimbo Sees Boosts from Strong Product DemandSource: (Food Biz News April 2, 2020) Daniel Servitje, CEO of Bimbo, said, “We saw increased demand, especially in the last two weeks of March as consumers stocked up on food and shifted rapidly to eating more at home,” he said. “Many of our plants and distribution routes are operating at full capacity, given the great demand for bread, buns, sweet baked goods, cookies and tortillas, mainly in the modern channel. Learn more
Register Today for the POI Chicago Summit – September 29-October 2, 2020
Already registered: Mars, Kraft Heinz, Mondelez, Kellogg, PepsiCo, Mondelez, Simply Good Foods , Colgate Palmolive, Perrigo, Coca-Cola, KIND Snacks, Apex Global, Mattel, Perfetti Van Melle, Mrs. T’s Pierogies, Iris Nova, Hershey, Melitta, Henkel, Reynolds Consumer Products, General Mills, Kao, Barilla, Land O’ Lakes, SC Johnson, Morton Salt, Eagle Foods, Nestle, Unilever, Walgreen’s, Dollar General, P&G, GSK Healthcare, InnovAsian Cuisine, Taylors at Harrogate, Kind Snacks, RJ Reynolds, Dole Foods, Hostess Brands, Hormel, Pfizer, Ferrero USA, Casey’s General Stores, Tillamook, Schreiber Foods, Sargento, Interstate Batteries, Rich Products, Talking Rain, Ocean Spray, Riverside Naturals, AAFES, Johnsonville, Palermo’s Pizza, Gortons, Clorox, Bel Brands, JM Smucker, Kimberly-Clark, Campbell’s Soup, Church & Dwight, Hometown Foods, Constellation Brands, J&J, Musco Family Olive, American Tire Distributors,
How Heineken is Reaching New Customers through DigitalSource: (Mktg Week April 27, 2020) Heineken made three key findings when combining its research and the Drinkies initiative. Firstly, that digital can lead to reaching new consumers and to building mental availability; secondly, that the number of consumers that exclusively use digital communication devices/channels continues to grow; and lastly that new customers have been reached and increased sales penetration achieved through a direct-to-consumer initiative. Learn more
Walmart’s New CMO to the CCO: Why It MattersSource: (Forbes April 2020) Walmart’s online grocery sales increased 99% between March 2020 and March 2019 and its average customer spending increased by 11%. Walmart is posed for huge growth, especially as it introduces and builds on new programs to better reach customers and provide a seamless and convenient experience. Hiring a new CMO and prioritizing customer experience can capitalize on those changes and put the retailer back on top. Learn more
Complementary Webinar- May 26, 2020 @ 10 AM ET/4 PM CETRegister Today!
Keurig Dr Pepper Posts solid Q1 Financial ResultsSource: (Bev Industry April 28, 2020) The company’s in-market performance also was very strong in the first quarter of 2020, with market share advancing in the majority of the company’s key categories, including carbonated soft drinks (CSDs), premium unflavored water, shelf-stable fruit drinks and shelf-stable apple juice and apple sauce. This performance reflected the strength of Dr Pepper and Canada Dry CSDs, CORE hydration and Evian premium water, Snapple juice drinks, etc.. Learn more
Nestle, Grupo Bimbo, & PepsiCo’s “Hunker-Down” Foods ThriveSource: (Food Processing April 28, 2020) Staples like bread, pantry items and comfort foods like snacks and ice cream are all in demand by consumers staying home. The companies that furnish these kinds of foods are thriving. Conversely, companies or units that make foods mostly consumed away from home are feeling a pinch. Learn more
The POI European Summit has been rescheduled to 19-21 October, 2020.
Register Here & Join executives already registered from: Henkel, Clorox, Coca Cola Hellenic, Nestlé UK, Nomad Foods, Beiersdorf, LEGO, SCJ, PepsiCo, Mondelez, Bonduelle, Upfield, WN Pharmaceuticals, Essity, Friesland Campina, J & J, Premier Foods, Danone, P&G, Unilever, Orkla, Kimberly Clark, Nestle, Hovis, Camelot, Perfetti Van Melle, MolsonCoors, JM Smucker, Campbell Soup, Blue Buffalo, Hormel, Dr. Oetker, L’Oreal, Pladis, Beiersdorf, Arla Foods, Finlandia Cheese, Kellogg, Diageo, Delta Cafes, Heineken, Mars, AB Inbev, Wells Enterprises, Pernod Ricard, Red Bull, SAB Miller, Carlsberg, Campari,and many more!
PepsiCo Focusing on Growth AreasSource: (Food Dive April 30, 2020) Ramon Laguarta, PepsiCo’s chairman and CEO said “There are a lot of occasions at home now that there were not there six or seven weeks ago. So we’re also emphasizing in our advertising the opportunities that the snacks category give consumers to have moments of enjoyment during this confinement.” Learn more
The POI Fall Annual Summit, November 4-6, 2020.Save the Date and Make Plans to Join us in Dallas!
Mondelez CEO: Snack Sales Surge is Not Just ‘Pantry Loading”Source: (CNBC April 28, 2020) Van de Put, Mondelez CEO, said there was an initial spike in North America as more states and cities issued stay-at-home orders, leading to weekly sales growth of around 30%. While that pace has tapered off, he said sales in the area are still growing in the high single digits, above pre-crisis growth levels. Learn more
Lavazza Coffee Launces Web AR campaignSource: (Mobile Mktg Mag April 29, 2020) Lavazza UK marketing director, Filippo Ferrari said “We are constantly devising new ways to embrace technology to deliver promotional campaigns and engage with our audiences,” said We identified Blippar as the best partner to deliver this effective and engaging AR experience for Lavazza and Arsenal FC, and we are excited for the potential of AR to enhance our digital marketing efforts in the months and years to come.” Learn more
Register Now for the POI Virtual Summit – May 12, 2020
Experience the Platform Here with an Advanced Viewing – Review the agenda and speakers, and, begin to experience the Omnichannel, TPx, Digital, COVID-19 Adaptation, and world-class content.