POI Pulse, April 25, 2016

POI Webinar – Trade Promotion Analytics:
Know the 50% Promotions That Work
Hosted by Promotion Optimization Institute,
Just as the old Wannamaker adage goes with “half of my advertising works…” companies today know that nearly half of their trade promotions work, but they can now apply data and analytics to know which half. That figure may be higher or lower for CPG companies, yet today, companies can begin to measure it precisely. Presented by Dale Hagemeyer, and Jody Jordan on Wednesday April 27 at 2pm EDT. Learn more, and register today


Source: (Marketing Week April 21, 2016)

Starbucks is planning to expand its use of personalisation beyond email and into mobile as it looks to boost loyalty, increase sales and improve efficiency. “This will enable us at the very moment a customer orders to provide relevant suggestions and recommendations and, when appropriate, incentivised offers to delight our customers,” Kevin Johnson, COO explained. Learn more

The POI European Summit Continues Strong Growth
Source: (POI 10-11, May 2016)View the preliminary agenda for POI Brussels. Building on the success of the inaugural POI European Summit in Geneva, CH on 12-13, May 2015 leading global companies will learn from Coca-Cola, Nielsen, Diageo, Heineken, dunnhumby, McKinsey, Premier Foods, EY, Accenture, and more
Register for The POI European Summit, as the Host hotel is nearly sold out…Teams taking advantage of early registration include:Unilever, Lactalis, AB InBev, Procter & Gamble, Arla Foods, SCA, Heineken, Nestle, General Mills, Mars, Ferrero, Edgewell, PepsiCo, MillerCoors, Edgewell, MolsonCoors, L’Oreal, Diageo, Premier Foods, United Biscuits, FrieslandCampina, Barilla, Onem Gida, Orangina Schweppes, Mission Foods, Hormel, Westmill, Vrumona, Delta Cafes, Ricola AG, Pernod-Riccard, Japan Tobacco, and many others. For your invitation, reach us today at mkantor@p-o-i.org . Register now!CEO McMillon on ‘seamless’ Walmart
Source: (Supermarket News April 21,16)In a video address Thursday, Wal-Mart Stores CEO Doug McMillon highlighted “blurring distinctions” between physical and virtual shopping as the retailer continues to invest in digital capabilities. McMillon’s recorded remarks were released as part of Wal-Mart’s annual report issued Thursday. Learn more

Source: Drug Store News April 22, 2016)

This will be an integrated campaign supported by thousands of custom #PassTheLoveBack multi-pack snack packs that include OREO cookies, RITZ BITS crackers and CHIPS AHOY! cookies. The campaign also will include retail displays; shopper marketing programs; real-time social content; and interactive consumer events. Learn more

Enroll Today and Become Certified as a Collaborative Marketer w/ POI at Saint Joseph’s University
Source: (POI-Next Orientation is June 16-17, 2016)During this 16-week self directed program, expert faculty expose participants to the key management levers that drive organizational success. The program begins by exploring how organizations develop and implement strategy. Then, core functional areas of business are explored – from sales to marketing, to supply chain and inance -teaching candidates a solid understanding of each function and how it contributes to trading partner collaboration success. Learn more and enroll today

B2B Marketers and Digital Pace of Change – Report
Source: (The Drum, April 25, 2016)
While the DCoE model has done its job in establishing standards and providing expertise, transitioning to a model in which the digital center not only provides thought expertise but also delivers execution excellence. Learn more

View the Full Lineup of POI 5 Leading Events for 2016
Please take a look at what is next on the full POI Summit schedule on our upcoming events page. Save the dates, and advise your cross-functional team members.
Note: The presentations from the POI Spring Summit will be available on the POI Website by April 30, 2016.

With just over two weeks to go to the POI European Promotion Optimization Summit 2016, we report that registrations are running ahead of registrations received for the POI Summit last year in Geneva at the same point in the build-up to the event.
We are set to welcome more Consumer Products Companies, and leading solutions to the summit than before with these executives being drawn literally from around the world by the quality and business value of this event. This includes the most current research, and best practices with Trade Promotion, Consumer Insights, Retail Execution, and advanced analytics, and collaboration.