POI Pulse August 20, 2018

Invest in yourself! In the 10 years since…
Over $2 Million saved by identifying a change in process. 1320 past Attendees have advanced their careers, gaining the necessary skills at POI.
Here’s what’s in store for you, and your teams at the upcoming POI Summits in Morristown, NJ, and then Dallas, TX:
Best practices for achieving growth today, and into the next three years – practical examples, latest technologies, and advanced analytics leveraging AI. Sessions include:
How Data, Machine Learning, and AI Provide New Ways to Measure and Transform Retail Execution
Join this lively panel discussion with CPG Leaders to understand how data and technology are used to effectively impact sales, profits and retail execution through measurable KPI’s that include; On Shelf Availability (OSA), Display Growth, Total Distribution Points (TDP), Average Items Carried, etc.
* Leveraging data to visualize retail conditions
* Leveraging AI to prescribe and prioritize retail activities
* Leveraging insights to deliver the Perfect Store
* Utilizing data in a virtual world
Moderated by: Andres Jejen, AFS Technologies
Panelists: Kyle Barz, Global Sales Functional Senior Manager, Strategic Functional Capabilities – Sales, MARS Global Services
Mike Marzano, Business Technology – Sales, Sysco
How Net Revenue Management Ties All the Pieces Together for Growth – the journey, the challenges, and the learning’s!
Presented by: Richard Greenlees, Global Net Revenue Management Lead, Mondelēz International
Executing at the Shelf: How to Achieve In-Store Retail Excellence
In this interactive session, EY will share leading practices and new benchmarking research that shows why Sales organizations are struggling to execute at the shelf, and we will engage with the audience about specific challenges you and your peers are facing. You will be able to see how your company measures relative to others in Food, Beverage, Apparel, and Household Products across a set of core retail execution metrics. For those companies leading the way, you will also learn “what good looks like” and the steps you can take to improve your own performance. In doing so, we will address specific areas including:
· Store segmentation and workload modeling
· In-store retail priorities
· Retail communication and training
· In-store execution
· Measurement/compliance
Presented by: Gary Singer – Principal, EY Consumer Products & Retail Advisory Practice
Rodd Santo – Senior Manager, EY Consumer Products & Retail Advisory Practice
What Retailers want Most from their Suppliers to Execute Best at Retail
The battlefield for the shopper/consumer’s attention has changed so dramatically that there is absolutely no other solution to keep bricks and mortar stores in business than to have manufacturers and retailers working together to ensure in-store strategies are consistently executed at retail. Be inspired by what can be done today
Presented by Jeff Martin Former EVP, Ahold USA and Utz Quality Foods
See the entire Retail Execution Summit agenda here, and register today!
The POI Fall Annual Summit in Dallas, TX begins with a pre-conference workshop:
POI Pre-Conference Workshop – Insight Delivery via Revenue Management Concepts and Analytical Platforms:

-The impetus for change that is driving Revenue Management within Fast Moving Consumer Products companies

-A look at the Benefits and value realized across all departments within the organization

-Redesigning business processes to leverage AI for profitable growth
-How to overcome data standing in the way of arriving at the key promotional insights

-Detail of the metrics necessary to make key brand, category plan and promotion improvements

Attendees in this pre-conference workshop will takeaway new skills, advanced concepts, and practical ideas to implement with their teams upon return to their teams. Space is limited to the first 35 CPG and Retailer Attendees.

Contact Joanie Hampton at jhampto@p-o-i.org to reserve your place at the session.

See the entire Dallas Summit agenda here, and register today!

Nestle Pulling the Right Levers Source: (Food Biz News August 15, 2018)

 “We are really leveraging analytics and technology as a weapon to win in the marketplace,” said Rui Barbas, Nestle USA’s chief strategy officer. “Technology enabled analytics will provide insights we will need going forward. Consumer insights. Manufacturing insights. We are investing behind enterprise analytics….” Learn more

Mars Improving Marketing Effectiveness Source: (Marketing Week August 15, 2018)

 To ensure that commercial effectiveness, Mars has a separate customer market insight team that works with its research agencies and data teams to develop tools that measure how its marketing is driving real sales uplift. The brand teams can then use those tools to decide where to spend their budgets based

on investment priorities and brand focus. Learn more

POI Retail Execution Summit in NY/NJSeptember 26/28   See the updated agenda, and join Wakefern, Energizer, Edgewell, Dannon, Nestle, Campbell, Pfizer, Unilever, Conagra,Colgate, L’Oreal, DPSG, Mars, Kind Snacks, New Belgium, Kellogg’s, J&J, Mondelez, Kimberly Clark,  DSM Brands, Giant Eagle, Red Bull, Pinnacle Foods,  Starbucks, Walgreen’s, Crayola, Clif Bar, Cargill, Hormel, Del Monte, PepsiCo,Church & Dwight, Colgate-Palmolive, Coca-Cola, Constellation Brands, RXBAR, Ajinomoto Windsor Foods, Rich Products, Sprout Foods, Meijer, Deoleo Bertolli, Nature’s Bounty, Blue Buffalo, Bellisio Foods, Sprout Organic, Atkins, Hallmark and more!

Manufacturers and Retailers can view advanced agenda and register here

 Switching on Growth – Growth at the Store & Market Levels – Today & Tomorrow Learn more

Walmart: 40% US eCommerce Sales Growth Source: (Fortune August 16, 2018)

 Walmart’s efforts have included moves like giving workers raises and more training, remodeling its grocery areas, making grocery pickup of online orders available at 1,800 stores so far, updating its app, better integrating its stores and e-commerce, and vastly expanding its e-commerce offering. Learn more

General Mills: Building Digital IQ Source: (Marketing Wk Aug 13, 18)

 “A brand has to have a very strong reason because once you start talking to consumer in that way, using data, you are forming a relationship model and it becomes a real commitment and investment,” Mark Brown, Marketing Director, says. “It is easier to go to DunnHumby and buy the data because then you can dip in and out and it’s less expensive that setting up your own relationship marketing model.” Learn more

Don’t miss the next POI Summit!

Presentations from the Recently Concluded POI European Summit are available to POI Members 

The Amazon Challenge: One Year Later Source: (Supermarket News Aug 14, 18)

 Whole Foods’ private brands have seen sales grow 15% since Amazon took control, led by such items as organic spinach, organic brown eggs and bottled water, according to in Market. The Whole Foods 365 brand already has experienced success online. Learn more

Next POI CCM Orientation – December 12 and 13, 2018!

Scholarship opportunities available!

“I truly enjoy meeting as a group and learning from the professors and colleagues at the POI Certified Collaborative Marketer program at Saint Joseph’s University.

Thanks for putting this certification program together, it’s fantastic!” said Veronica Escalante, Customer Development Manager, Sprout Foods, Inc Learn more 

The POI Names Pam Brown as Chief Commercial Officer!

Source: (Promotion Optimization Institute July, 2016)

With new CCO Pam Brown, POI builds on its leadership adding industry expertise in eCommerce, analytics, and consumer goods. Additionally, POI Advisory Board Adds New Members: Lisa Malleus, Head of ecommerce Digital Solutions at Mondelēz International, and Lisa Henriksen, most recently serving as Senior Vice President of Marketing and Customer Engagement at Meijer.   Learn more

Walmart: What If You Could Go to Walmart… in VR Source: (Gizmodo Aust 18, 2018)

 So to defeat Amazon, a sprawling e-commerce giant that has become grotesquely profitable in part because it is ultra-convenient and efficient, one of Walmart’s potential plans is… A shopping system that requires expensive VR gear and virtual assets of Walmart products, all so that the user can experience some kind of nonsensical “sensory feedback” that may or may not be correlated to reality.  Learn more

Ahold Delhaize to Leverage Peapod to Grow eCommerce Source: (Food Dive August 13, 2018)

 Having a dedicated focus on a consistent e-commerce platform could expedite similar success. One thing is clear: Ahold Delhaize will need an answer from somewhere. Online grocery sales will increase at 10 times the rate of in-store sales over the next five years, which doesn’t give the company much time to play catch up. Learn more

Whole Foods and Walmart: Which Curbside Pickup Service is Better? Source: (Biz Insider August 16, 2018)

 Available on (Amazon’s) Prime Now platform, which launched Whole Foods grocery delivery earlier this year, the service allows Prime subscribers to create a grocery list for a Whole Foods employee to assemble, choose a pick-up time, and drive to the store, where their orders can be loaded into their cars. Walmart has been operating a similar service since piloting its grocery pickup program in 2013.Learn more

Revlon Ramps up eCommerce, Digital Marketing, Data and Analytics Source: (Marketing Dive August 13, 2018)

 President/CEO Debra Perelman said on the earnings call. “We are moving quickly and implementing our comprehensive digital transformation where we have assembled the technology, processes and the right level of talent and bandwidth to build capabilities that are off critical importance now and in the future.”  Learn more

Kroger Going Global with Alibaba Partnership Source: (Grocery Biz August 14, 2018)

 “eCommerce enables Kroger to quickly scale to reach new customers and markets where we don’t operate physical stores, starting with China,” Yael Cosset, Kroger’s chief digital officer, said in a statement. “We anticipate Chinese consumers will love our brands – starting with Simple Truth products – just like our American customers do. Learn more