The POI Names Pam Brown as Chief Commercial Officer!Source: (Promotion Optimization Institute July, 2016)
With new CCO Pam Brown, POI builds on its leadership adding industry expertise in eCommerce, analytics, and consumer goods. Additionally, POI Advisory Board Adds New Members: Lisa Malleus, Head of ecommerce Digital Solutions at Mondelēz International, and Lisa Henriksen, most recently serving as Senior Vice President of Marketing and Customer Engagement at Meijer. Learn more
Kimberly-Clark Uses IoT & AI to Boost Performance Source (Forbes July 13, 2018)
Kimberly-Clark understands that data is vital in helping them meet changing customer demands from transparency in the supply chain to customer expectations about the product, price, service, and quality. They also adopt a more open approach with suppliers and focus on co-innovation. Learn more
Walmart Launches Back-to-School Digital Tools Source: (Mobile Marketer July 12, 2018)
Back-to-school season is one of the busiest shopping times of the year, and frequently indicates how strong holiday shopping will be in the following months. Last year, total spending for school and college combined grew more than 10% to about $83 billion, according to the National Retail Federation. Learn more
Updates to the Agenda – POI Retail Execution Summit in NY/NJ September 26/28 Join Colgate, L’Oreal, DPSG, Mars, Kind Snacks, New Belgium, Kellogg’s, J&J, Mondelez, Kimberly Clark, Conagra, DSM Brands, Giant Eagle, Red Bull, Pinnacle Foods, Starbucks, Hormel, Del Monte, PepsiCo,Church & Dwight, Colgate-Palmolive, Coca-Cola, Constellation Brands, RXBAR, Ajinomoto Windsor Foods, Rich Products, Sprout Foods, Meijer, Deoleo Bertolli, Nature’s Bounty, Blue Buffalo, Bellisio Foods, and more!
General Mills Harmening on Pricing, and eCommerce Growth Source: (Baking Business.com July 12, 2018)
“When people think of price, the first thing they think of is list price,” he said. “We really think of it in terms of net price realization, and that can come in product mix. That can come in trade optimization. And we’ve brought in resources from the outside that are experts in this area. Learn more
Join us and 300+ CPG and Retailer peers at the POI Fall Annual Summit in Dallas, TX “Collaborative Marketing Driven By Data Analytics”, November 7-9, 2018
We’re back at the Westin Galleria! Attendees include: Keurig Dr. Pepper, 7-Eleven, Bimbo Bakeries, PepsiCo, Sargento, Rich Products, Bellisio Foods, Massimo Zanetti, DPSG, Deoleo Bertolli, Musco Family Olive, Daisy Brand, AAFES, Johnsonville, Kimberly Clark, Ajinomoto Windsor, Walgreen’s, Blue Buffalo, Pinnacle Foods, California Olive Ranch, Del Monte Foods, Mondelez, ConAgra, Del Monte, Novartis, J&J, Red Bull, Hormel, and more!
View Preliminary Agenda & Register here
View Preliminary Agenda & Register here
Unilever CMO Applauds Twitter for Improving Controls Source: (TheDrum July 11, 2018)
“The key to improving the situation is three-fold: cleaning up the influencer ecosystem by removing misleading engagement; making brands and influencers more aware of the use of dishonest practices; and improving transparency from social platforms to help brands measure impact,” Keith Weed said. Learn more
Webinar: Switch on Growth in Action
In case you missed the live webinar on June 27, you can access the on-demand recording here
Beam Suntory Global CMO:Building a Billion-dollar Bourbon Brand Source: (The Drum July 11, 2018)
“I tell our brand leaders not to marry themselves to the numbers. It’s 70/20/10 – 70% of spend should be measurable. 20% on things you think are good but not certain and 10% totally experimental.” The formula is another lesson from Coke, which works against the same model.” Rebecca Messina, Beam Suntory CMO said. Learn more
Coke Debuts Docuseries, Targeting GenZ Source: (Food Dive July 13, 2018)
The campaign is also the latest example of how brands are experimenting with longer-form video to deliver high-quality content to consumers. Viewership of original digital video, , has increased 60% from 2013 to 2018, the Interactive Advertising Bureau found. Learn more
In case you missed the POI live webinar on June 14th, you can access the on-demand copy of the recorded event here.
Weis Markets Equips for Omnichannel Marketplace Source: (Supermarket News July 11, 2018)
“From a sales and service perspective, that same foundation will allow us to offer better in-store mobile experiences for our customers, adopt more sophisticated app services so we can push out offers via our mobile app, and gain insights into our customers’ behaviors and needs.”, Jacob Koch, manager of systems administration for Weis.
Customers Turn to Amazon When Store is Out of Stock Source: (Quartz July 10, 2018)
IHL calculated that “upwards of 24% of Amazon’s current retail revenue comes from customers who first tried to buy the product in store.” In other words, IHL estimates that between $20 and $24 billion of Amazon’s North American sales in 2017 (totaling roughly $106 billion), are because a brick-and-mortar retailer did not have a product that a customer went to their store to buy. Learn more
Scholarship opportunities available!
“I truly enjoy meeting as a group and learning from the professors and colleagues at the POI Certified Collaborative Marketer program at Saint Joseph’s University.
Thanks for putting this certification program together, it’s fantastic!” said Veronica Escalante, Customer Development Manager, Sprout Foods, Inc.
The Promotion Optimization Institute Names Pam Brown as Chief Commercial Officer!
With new CCO Pam Brown, POI builds on its leadership adding industry expertise in ecommerce, analytics, and consumer goods
Pam Brown has joined the leadership team as Chief Commercial Officer. In this role, Brown will create and execute POI membership strategy, research, advisory practices, plus foster improved consumer goods manufacturers and retailer relationships. She will also be responsible for overseeing the global trade association’s thought leadership and best practices advisory services. Brown has served on the POI board since 2011.
“We are thrilled to have Pam join the POI leadership team, and know that her extensive knowledge of CPG and experience with data and technology will greatly benefit POI, our constituents and our industry,” said Michael Kantor, CEO and Founder of POI. “Pam’s expertise and deep personal relationships with many of our members will be extremely valuable to POI as we continue to serve them with our leading practices, and events. Pam is recognized as a visionary and best in class leader by industry peers, as she brings an exemplary combination of vision, strategy and execution to her work. I’ve experienced how Pam has advised solutions providers on how to enhance core capabilities and has partnered with FMCG manufacturers to learn and drive best practices in today’s challenging retail and consumer goods environment.”
Most recently, Brown worked as Director of IT Governance for Del Monte Foods where she led IT Governance and the Project Management Office. While at Del Monte Foods, she also served as the Director of Sales Operations and Director of Trade Promotion Management.
“I’m excited to begin my new role with the POI,” said Brown “This opportunity melds my leadership expertise in consumer goods and retail with my passion for sales, marketing, and advanced analytics in a way that will allow me to push new boundaries in areas such as exploring AI, block chain solutions and other digital technologies, plus leading and driving best practices with the POI ecommerce council. I look forward to working with all POI constituents and members to drive profitable growth for the business and value for the industry. The POI continues to be the definitive venue for CPG collaboration, improving the entire distribution and promotion cycle for the consumer goods industry.” Learn more
POI has also recently added the following consumer goods and retail experts to its Education Advisory Board: Lisa Malleus, Head of ecommerce Digital Solutions at Mondelēz International, and Lisa Henriksen, most recently serving as Senior Vice President of Marketing and Customer Engagement at Meijer.
The new board members will be at the upcoming POI Fall 2018 Retail Execution Summit, September 26-28, 2018 in Morristown, New Jersey and The Collaborative Marketing Summit, November 7-9, 2018 in Dallas, Texas
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