POI Pulse – November 21, 2016

Thanksgiving Note – All of us at the Promotion Optimization Institute thank everyone for your support.

Our members are among the best and brightest (full disclosure: we’re biased). We’re continually inspired by the work they do – both inside inside the walls of their companies, with their trading partners, and out in their communities. This year, we are about to celebrate our 8th anniversary, and we are thankful for the opportunity to serve many of you who have applied POI Research, learnings’, and services to your processes, skills, and tools to add millions of dollars to your top and bottom lines. Our members are integral to our research efforts, plus we thank the retailer and manufacturer candidates and graduates who enroll through POI at Saint Joseph’s University to lead as Certified Collaborative Marketers.  We’re thankful for members like Mark Horner who take on new challenges as a result of our efforts…”Congratulations on a great conference!  I thought the content from the podium was some of the best I’ve seen!  It was a great chance for me to re-connect with many contacts of mine in the industry and I made several new contacts at the conference.”
Mark Horner
Director, Trade Marketing
Eagle Family Foods Group LLC

Super sponsors.

Our solution provider sponsors are integral to helping our members advance globally, and in part, supporting our efforts with you at the POI Summits. We’re thankful for them, who help keep trade marketing, retail execution, and collaborative marketing at the forefront of our global community, as well as their dedication to continuously improve enabling technologies.

Pioneering Practices.

One of the great things about working for a 8-year-old start-up is that we’re always looking to the actionable future. Whether we’re creating resources that describe necessary steps, or re-envisioning what it means to improve upon collaborative marketing, we’re thankful that many of you around us are always testing out new ideas and pushing the boundaries of what’s possible.

Meaningful Foundation.

We’re incredibly lucky to have such an amazing heritage that’s so well captured in the everyday activities of the POI. It remains a great honor and privilege to work with Dr. John L. Stanton and Dr. Ron Klimbers at Saint Joseph’s University, and the POI Education Advisory Board. The Certified Collaborative Marketer CCM™ is designed for continuing education, including mastery of the collaborative skills necessary to succeed with trading partners. The POI Education Advisory Board considers education and advocacy the top priorities for our organization.