POI Pulse October 24, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
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TUESDAY OCTOBER 25, 2:00pm EASTERN US — REGISTER NOW
The New Conagra: Moving from Foods to Brands
Source: FoodBizNews October 21, 2016) Future success for the company involves “breaking from some bad habits,” Sean Connolly, President and CEO said. Most notably, Conagra’s management is shifting its focus from volume to value creation; including replacing “erratic” advertising and promotion efforts to focused and consistent advertising and promotion. Learn more
Cloud Adoption Grows, but Obstacles Remain
Source: (Baseline Mag October 17, 2016) The survey found that organizations face a variety of obstacles in adopting clouds, including gaps in skills and capabilities, the lack of a well-defined strategy and road map, and misalignment between information technology and lines of business. Learn more
Registration Today! POI Fall Summit Nov. 2-4 Achieving Mutual Growth through Data Centered Collaboration, Dallas TX. Last Chance to Regiter for this world-class agenda, including Henkel, Meijer, Chicken of the Sea, Blue Buffalo, Georgia-Pacific, Johnson & Johnson, Plated.com, and more. Attendees also registered include: Snyders Lance, Nestle, AAFES, Colgate-Palmolive, California Olive Ranch, Farmer John, Sunny Delight, Maple Leaf Foods, Henkel, Beiersdorf, Windsor Foods, Palermos Pizza, Cabot Creamery, Edgewell, Deoleo, L’Oreal, ACH Foods, Meijer, General Mills, Colgate-Palmolive, Walgreen’s, Galderma, Sargento, Hormel, Red Bull, Hain Celestial, Unilever, Dean Foods, Constellation Brands, Blue Buffalo, Energizer, Ventura Foods, Reynolds, Diageo, MillerCoors, Edgewell, Borden Dairy, Hershey’s, Bellisio Foods, Bimbo Bakeries, Mondelez, Mars, PepsiCo, Starbucks, Pinnacle Foods,Coca-Cola, Kimberly Clark, Red Gold, DPSG, Johnson & Johnson, Perfetti Van Melle, Kellogg’s, JM Smucker, Church & Dwight, Busch Bros.,Topco, Keurig Green Mountain, Musco Family Olive, ConAgra, Ainsworth Pet Nutrition, Del Monte, Rich Products, and many others. By now you should have received your invitation. If not, reach me today at mkantor@p-o-i.org Learn more Â
Walmart’s Price Cuts Could Cost Target Billions
Source: (Fortune.com Oct. 18, 2016) It’s all the more challenging for Target given that many of Walmart’s price cuts are aimed at its grocery business, an area Target is struggling to reinvent. In all, Walmart’s pricing is putting about $21.5 billion of Target’s business at risk, $9 billion at Dollar General, and $4.5 billion at Family Dollar, UBS said. Learn more
Join us at the POI Fall Summit on Wednesday, November 2nd 3pm-5pm for a workshop on Digital: Moving to Digital Trade Management while keeping an Eye on Traditional Trade Management:
Defining what exactly is digital? How does it complement and fit with how we currently execute promotions through retail? What does the future collaboration of consumer/retailer/manufacturer look like? Identifying the key competencies that we need to begin mastering today to ensure success? Contact mkantor@p-o-i.org to reserve your place at the table Weis Markets Launches Holiday Rewards Program
Source: (Grocery HQ October 21, 2016) “Today, in addition to year-round gas rewards, we currently offer our customers six different reward options including free turkeys, an 80-cents off per pound discounts on some of our best-selling turkeys and hams. These are versatile options that offer real savings and value” said Richard Gunn SVP Merchandising. Learn more The POI Annual TPx and Retail Execution Survey
Please fill out the Annual POI TPx and Retail Execution survey. Please take 10-12 minutes to complete the survey now here: https://www.surveymonkey.com/r/POI2016survey
All results will be reported in the aggregate; please see additional details on the research goals via the link. Preliminary results will be presented at the Dallas Summit, where attendees will get a first -view.
Nielsen Opens CPG Data to Connected Partners
Source: (Nielsen October 20, 2016) Tied to a deeper global technology investment for client growth, the Nielsen Connected Partner Program is a managed network of companies who serve CPG manufacturer and retail clients using data shared under a set of data release rules. Learn more
Poster Sessions are Back for POI Dallas!
Get involved, and submit a poster, Students at SJU will do most of the work with you to develop materials. Do you have a story to tell but don’t have the time to prepare for a 45-minute presentation? Why not submit a poster to be included for the 2016 POI Fall Summit in Dallas, TX Nov 2 – 4 A poster is a simple way to share an interesting topic or experience and stimulate discussion with Summit Attendees. Posters should demonstrate a business problem or opportunity related to TPM, TPO, Revenue Management, Collaboration or Analytics capabilities. At POI Chicago, Mondelez, Red Bull, and Rich Products submitted posters. Posters will be on display throughout the Summit. Contact Mike Kantor (mkantor@p-o-i.org) for more information
Enroll Today and Become Certified as a Collaborative Marketer w/ POI at Saint Joseph’s University
Source: (POI-Next Orientation is December 15-16, 2016)During this 16-week self directed program, expert faculty expose participants to the key management levers that drive organizational success. The program begins by exploring how organizations develop and implement strategy. Then, core functional areas of business are explored – from sales to marketing, to supply chain and finance -teaching candidates a solid understanding of each function and how it contributes to trading partner collaboration success. Learn more and enroll today P&G’s Marc Pritchard Advises Marketers Against Mediocrity
Source: (The Drum October 20, 2016) By following three guideposts, which are “express the brand as a masterpiece painted on a creative canvas,” “elevate the craft,” and “embrace creativity as a human endeavor,” Pritchard said that P&G has been able to dig itself out of the “content crap trap” and produce advertising that its brands can be proud of. Learn more |
5 ITEMS TO TAKE ACTION ON TODAY
1. Register for the POI Webinar Series Event- A Revolutionary Approach to Trade Management
October 25, 2016 2:00PM Eastern US Time Building on their “Spirit of CAPRIS (CRM) initiative, Henkel is driving for further excellence in management of their volume and trade spend while simplifying the key account manager’s daily work. Understand the business drivers behind Henkel’s investment in both processes and tools, while they enhance their overall collaborative business planning methodology and trade investment.
Attendees will get a view into key lessons learned as they roll out new processes and tools across different countries. You’ll learn about Henkel’s Improved Business Planning, Effective Customer Management, and Trade Promotion process to
manage top down and bottom up customer planning. This will include learning about key drivers and overcoming challenges on implementing Customer Business Planning and Trade Promotion Management. Finally, you will hear next steps with the co-innovation process between Henkel and SAP on Customer Business Planning.
Hosted by Promotion Optimization Institute, sponsored by SAP Presenters Martin Reinicke, Corporate Director, Global Sales Development Henkel Beauty Care Henkel AG & Co.
2. Register Today for the upcoming POI Fall AnnualSummit in Dallas, TX – The Agenda is Complete, and is World-Class!
If you are still making the business case to attend the upcoming POI Summit in Dallas, here is where you will achieve a solid return on your time, and your company’s investment now:
1. You will network around leading research, and best practices with processes, skills, and technology with over 250 likeminded peers in Consumer Goods and Retail
2. The agenda is focused, and deep on the subject matter that drives revenues and profits today, and into the next 3 years
3. Preconference workshops will provide additional opportunities for learning, and growth opportunities
3. Reserve your place at the Preconference Workshop for Consumer Goods Executives:Moving to Digital Trade Management while keeping an Eye on Traditional Trade Management (advanced reservation required, contact mkantor@p-o-i.org)
Defining what exactly is digital?
How does it complement and fit with how we currently execute promotions through retail? What does the future collaboration of consumer/retailer/manufacturer look like? Identifying the key competencies that we need to begin mastering today to ensure success? Facilitated by: Dale Hagemeyer, Partner, Promotion Optimization Institute, LLC Reach Mike Kantor to reserve your place at this workshop at mkantor@p-o-i.org
4. Take The POI Annual TPx and Retail Execution Survey
Please fill out the Annual POI TPx and Retail Execution survey. Please take 10-12 minutes to complete the survey now here:
5. Save the date: April 5-7 for the POI Spring Annual Summit – Fusing Digital and Trade Strategies to Drive Mutual Growth. Downtown Marriott, Chicago, IL View more here
Have a sensational Week!
Promotion Optimization Institute, LLC
mkantor@p-o-i.org |
 POI Pulse is read by over 4,500 Retail Merchandising and CPG Marketing Executives. |
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Career Opportunities
If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
Church & Dwight
Manager, Pricing Analytics
The successful candidate will support the development of a best practice approach to maximizing profit/sales across the Church & Dwight portfolio through price analyses and recommendations that will achieve identified objectives by Brand. The Manager, Pricing Analytics will work internally across C&D functional groups to support the development of a sustainable model for Pricing Excellence. Learn more
Upcoming Events
A Revolutionary Approach to Trade Management – Webinar
Date: Tuesday, October 25, 2016
Time: 02:00 PM Eastern Daylight Time
Building on their “Spirit of CAPRIS (CRM) initiative, Henkel is driving for further excellence in management of their volume and trade spend while simplifying the key account manager’s daily work. Understand the business drivers behind Henkel’s investment in both processes and tools, while they enhance their overall collaborative business planning methodology and trade investment. Learn more
Collaborative Marketing Driven by Data Centered Collaboration Summit November 2-4, 2016. View the agenda, and register here
