May 2016 POI Global Promotion Optimization Summit

May 10-11, 2016, Brussels Belgium

Tuesday

	Welcome
	Achieving the possible requires collaboration
	Motivating and Enabling Your Field Force for Getting Better In-store Execution
	How Coca Cola Icecek is Advancing Revenue Part 1 Part 2
	Driving Trade Promotion Effectiveness in the Cloud
	Balancing Global Governance with Local Practices for Rapid SaaS TPM Rollout
	The Future Direction of Trade Promotion – Why Previous Approaches May No Longer Be Enough. What’s Next?
	Sales & Marketing Transformation: Consumer Goods Account Management in the Mobile World
	Revolutionizing the Trade Management Process
	Collaborating to Win with Customer First Promotions Part 1 Part 2

Wednesday

	Welcome
	Cracking the Code on European Best-in-Class Trade Promotion
	Taking Organizational Change Head On from HQ to Field Force– What it takes to Effectively Move to Cloud Technology
	Show Me the Money! – What it Really Takes to Capture Benefits from Trade Management Capabilities
	Executing Predictive Analytics in the Field to Drive Profitable & Mutual Growth with Our Customers Part 1 Part 2
	The State of Mobile Analytics: Enabling the Perfect Store
	Trax Image Recognition Part 1 Part 2
	How Integrated Business Planning Drives Mutual Growth
	Transforming Global Field Sales Teams
	How to Drive Successful Promotion Programs for Today’s and Future’s Shoppers Part 1 Part 2