May 2017: POI Global Promotion Optimization Summit — Amsterdam, The Netherlands

May 2017: POI Global Promotion Optimization Summit

 

	Welcome
	Results of the POI 2016-2107 State of TPx and Retail Execution Survey- The Good, the Bad, and the Ugly
	Achieving Trading Partner Goals
	Leveraging Competitive Market and Media Data to Understand Your Marketing Performance
	Analytics For Everyday Decision Making
	Building Winning TPM Capabilities
	Challenges & Practical Lessons Learned-TPM/TPO-Implementation
	Accelerating Growth from HQ Strategy to Field Force Execution
	Implementing Predictive Analytics to Generate Big Win’s for Trading Partners
	Keeping Your Focus
	The changing face, and expectations of Retail Execution in a dynamic retail environment
	Driving Meaningful Change from Trade Effectiveness Across People, Processes and Tools
	Deriving Healthy Returns from Integrated Business Planning
	Empowering Field Sales for Growth-Success Stories of Retail Execution, Mobility & Intelligent Systems
	Delivering a Global SFA Deployment
	Bringing Beauty to the World with Exceptional Sales & Merchandising
	The Collaboration Imperative for Digital and Traditional Promotion