Part 7 of a several part series based on the Promotion Optimization Institute TPx and Retail Execution Survey published in January 2016. Click here to read Part 6.
- We see an increasing interest in an on-demand workforce (often referred to as “crowdsourcing”) of the data collection component of the store visit. This means checking for:
- Product availability, both current items as well as in a new item launch.
- Presence of a shelf tag.
- Presence of a promotion or display and its location.
- Presence of point of sale (POS) materials.
- Capturing pricing, both promotional or every day.
- Details about assortments.
- It can also take photos and upload them to support the facts represented by the data.
Responses to the statement, “you believe that merchandising activities can be crowdsourced.”:
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