The last in a several part series based on the Promotion Optimization Institute TPx and Retail Execution Survey published in January 2016. Click here to read the previous part.
- Remote monitoring refers to that which can be known about store-level conditions without actually entering the physical store. Examples include:
- Product availability
- Promotional compliance
- Product listing opportunities
- Approved products that are currently not in the assortment
- All of this insight is gleaned through evaluation of the POS (also known as ePOS in many geographies) data. The more often this data is made available, the more actionable it is. For example, POS data that is a week old and shows product availability issues at a list of stores may not mean that the issue has not been resolved. There may be other procedural issues that can be corrected with a visit and some focus, but the revenue opportunity was lost from the time that the out-of-stock started and was ultimately corrected.
|Do you want to learn more? Join us at the POI Retail Execution Summit September 26-27 in St.Louis.|
Learn more at the Retail Execution September 26-27, 2016