Industry News

Sainsbury’s and Asda to Reveal Details of Merger Source: (The Guardian April 29, 2018) The UK’s second-largest retailer has confirmed plans to merge with its nearest rival Asdain a £15bn deal that will create a mega-grocer with sales of more than £50bn and 2,800 stores. The details of the merger will be spelled out in a Stock …

Attendees at the recent Promotion Optimization InstituteSummit in Chicago learned quite a bit on how Amazon uses multiple systems to “price scrape” your product pricing and deals on the web. While they price match strategic accounts, they also have best in class capabilities to review all deals offered on the web. Opportunity: POI has initiated with Sri Rajagopalan and Andrew Schiller at …

For those of you who made up the 311 attendees the POI Spring Annual Summit in Chicago last week, I appreciate your comments, dedication, focus, and genuine passion regarding Advanced Analytics, Trade Promotion, eCommerce, and Retail Execution at POI!  This was clear from the stage, the engagement during the workshops, the Q&A sessions, and the exceptional …

Why 336+ Attendees Will Advance at POI This Week!  Source: (Promotion Optimization Institute 4-9-18) The Most Meaningful Agenda for your growth and success IS the POI Spring Annual Summit April 11-13, Chicago – We appreciate you joining us to learn eComm, RGM, Advanced Analytics (including details on how to achieve greater profitability doing business with Amazon) Learn more Sephora Merges …

Everything you will need to know to advance your company, and career is included with the networking (among 330 of your peers), and the deep education sessions across sales, marketing, and merchandising at POI Summits. Here is what attendees will experience: Ecommerce and Omni-channel Leveraging Insights and Advanced Analytics to Succeed with Amazon and Other …

“Learn more”, a simple phrase that we use often at the Promotion Optimization Institute, but never take for granted. We’re just that serious about our mission of advancement! This is taken to new levels with regard to Ecommerce Capabilities, Revenue Management Strategies, and use of Advanced Analytics at the upcoming Spring North American, and European …

Industry News Target to Test New Loyalty Program Source: (Star Tribune March 17, 2018) “What we heard from our guests is that they wanted something that was simpler and more convenient,” said Thomas, the Target spokesman. “They wanted something that was easier to understand.” Learn more Trends Driving Nestle’s Early-Stage Investments Source: (Food Biz News, March 13, 2018) …

POI Report – The 2018 POI Vendor Panorama for Retail Execution and Monitoring in Consumer Goods We are once again pleased to offer this analysis of the global Retail Execution marketplace. It comes at an absolutely critical time because our 2018 POI Survey and research on the State of TPx and Retail Execution indicate that: * …

Frito-Lay North America is a Step Ahead Source: (FoodBizNews Feb 26, 2018) “With the data we are collecting and the digital capabilities we are enabling for the frontline, we believe we can further improve how we plan our business, segment customers and stores and integrate in-store and online, enable on-device activation so that our consumers …

Amazon is Using Big Data as a Competitive Weapon Source: (Business Insider Feb 23, 2018) Using artificial intelligence and analytics, Amazon can drill down into consumer purchase history and preferences, and target its offerings accordingly. Learn more Hain Celestial Betting Big On e-Commerce Source: (FoodBusNews Feb 22, 2018) To accelerate growth in e-commerce, Hain Celestial is making strategic …

Most Meaningful Agenda – POI Spring Annual Summit April 11-13, Chicago – Learn eComm, RGM,  (including Amazon) from J&J Kellogg’s, PepsiCo, Mondelez, Del Monte, Wells Enterprises, Tyson, Walgreen’s, Colgate-Palmolive, Church & Dwight. View the agenda For information, contact Mike Kantor at mkantor@p-o-i.org or (914) 319-7309 Kraft Heinz to Increase Marketing Spend to Drive ‘Profitable Growth’  Source: Marketing Week 2 16,18) CEO Bernando Hees …