November 2016 POI Dallas Summit November 2-4, 2016, Dallas Summit Thursday Welcome Keynote: “And the 2016 Survey Says” – Five Key Differentiators that are Improving Promotional Outcomes Dismantling Pricing and Promotion – Real Actions to Improve ROI Committing to eCommerce for Insights and Brand Growth A Revolutionary Approach to Trade Part 1 A Revolutionary Approach to Trade Part 2 CCM Session: Collaborative Cultures and Strategies – How Pricing and Promotions are Affecting the Global Market Place Future Proofing Your Revenue Management and TPx Capabilities Kellogg’s Journey Towards Optimizing Revenue Growth Management CCM Session: Effective Pricing Strategy & Methodology for Collaborative Marketers A Trading Partner Approach to Data Centered Collaboration Part 1 A Trading Partner Approach to Data Centered Collaboration Part 2 A New Recipe for Integrated Business Planning to Improve in Competitive Times Achieving Promotion Optimization when Serving the Anytime, Anywhere Customer Friday Welcome Next Generation of Collaboration in a Digital and Omni-Channel World Omni Category Management Breaking Out of Your Trade Inertia Leveraging Competitive Market and Media Data to Understand Your Marketing Performance Part 1 Leveraging Competitive Market and Media Data to Understand Your Marketing Performance Part 2 Innovations in Offline Data Capture, Analytics, and Insights Part 1 Innovations in Offline Data Capture, Analytics, and Insights Part 2 Innovations in Offline Data Capture, Analytics, and Insights Part 3 Innovations in Offline Data Capture, Analytics, and Insights Part 4 Cracking the Code on Best-in-Class Trade Promotion
